Understanding the Importance of Corporate Social Responsibility (CSR) in Business

Corporate Social Responsibility 1
Corporate Social Responsibility
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Corporate Social Responsibility 2
Corporate Social Responsibility
Issue/Theme What is the issue/theme?
The main theme in the three articles is about corporate social responsibility (CSR) in business.
How it is used, how the businesses benefit from it and how it basically affects the businesses
either positively or negatively. From the previous researches it is evident that CSR have been
playing a great part in the growth of many businesses (Schwartz, 2011). Describe/define characteristics
As explained in the above three articles corporate social responsibility has some distinguished
characteristic (Mallin, 2016). Some of the characteristics as highlighted in the articles are
discussed below
Public
First of all a corporate have direct duties to make sure its daily operations does not affect the
society in which the company is operating from. Society and the public in general play a very
important role for the company growth and its success. For instance, the public offers skilled and
semi-skilled staff to the company. Also the society provides ready market for the produced goods
and as a result the company must mind the surrounding society at any given time (Mallin, 2016).
Environment
Environment is a very important factor to the business. Business can create a threat or
opportunity depending on how the business manages its environment. However, one must
understand that business environment is divided into two parts which is micro and macro
environment and for a business to survive it must take care of both environments at all time. Why is this issue/theme important or significant today?

Corporate Social Responsibility 3
CSR is an important factor which determines the growth and success of a business. Researches
deduce that well managed CSR contributes to around 40 percent of business success. A well
managed CSR increases the number of customers which visit a business thus increasing the
revenue generated from the business in the long run (Nathan & Pierce, 2016). What is the support from other ACC unit materials for this issue?
As we have seen above, CSR is not only vital just for the society/public, the world and the
environment, but also it is important for the company/business reputation. Additionally,
commendable CSR strategies improve customer trust, brand sentiment and the company
recommendations. The three leads to an increase in revenue generated by the small businesses
and corporations alike. Nevertheless CSR benefits extend far beyond sales. Other examples from sources?
A good example is when Netflix company workers are given some off days per years with an
option to work for pay. One must understand that the said leave is also paid by the company. By
doing so the company practises CSR which motivates the employees to work harder.
Agreements How do the articles agree?
The three articles agree that CSR is of great importance to some extent to the business. Also, the
three goes to agree that every business in the current century must practice CSR to some extent.
For instance, in the article titled “6 CSR trends to watch in 2017” the writer states that, in the
past decade there have been witnessed a stunning transition as CSR evolved from a nice to have
silo to a fundamental strategic priority for businesses large and small. The some sentiments are
encored by other articles. Explain key similarities