Corporate Social Responsible practises to reduce waste of Fruit and Vegetables in iconic restaurant Aqua Shard

Corporate Social Responsible
practises to reduce waste of
Fruit and Vegetables in iconic
restaurant Aqua Shard

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
Aim.........................................................................................................................................4
Objectives...............................................................................................................................4
LITERATURE REVIEW................................................................................................................4
RESEARCH METHODOLOGY.....................................................................................................6
Research Onion......................................................................................................................6
DATA ANALYSIS..........................................................................................................................9
Frequency distribution table...................................................................................................9
Interpretation........................................................................................................................10
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................19
Appendices 1..................................................................................................................................20
Questionnaire........................................................................................................................20

EXECUTIVE SUMMARY
The major purpose of this research is to develop understanding in relation to corporate
social responsibilities practices used by hospitality industry in order to reduce wastage of
vegetables and food. This research will enable the researcher to develop such aspects and
understanding as in respect of developing those measures which are advantageous and helpful to
deal with future obligations of research. By executing this research appropriate dimensions can
be understood which could be aligned in order to deal with accumulating information related to
the topic as well. Besides this the research is associated with developing role of corporate social
responsibilities in respect of providing appropriate insight as in relation to developing various
fundamental concepts as well.

INTRODUCTION
Corporate social responsibility is defined as such practices which are helpful for the
society and its upbringing as well. For a business this is imperative to hold high degree of
corporate social responsibilities so that they can attract high number of customers and acquire
prominent market image as well (Wakiyama and et. al., 2019). In this report corporate social
responsibilities practices are enlightened as in respect of reducing wastage of food and
vegetables in Aqua Shard. This research is providing differential understanding to researcher in
order to gain knowledge as in context of managing wastage of food and vegetables in Aqua
Shard. Wasting of food is regarded as coagulated or fluid food products, which is left unused,
or conscious or needed to be unused, this includes the organic materials like carrots or potato
peels which are generated by the processing of food. A higher amount of money exhausted on
consumer food purchases results in restaurant waste. Also, the losses that occur in food supply
chain are very significant, a global level they are noted about one-third. In this report, a
discussion regarding management of wastages of food in businesses is analysed .(Lemaire, and
Limbourg, 2019). The report is prepared out of findings of research, which have used basis of
qualitative methods. Discussion in the report shall be following questionnaire.
Aim
To analyse the Corporate Social Responsible practices to reduce waste of Fruit and Vegetables in
restaurant of London. A study on Aqua Shard.
Objectives
 To analyse the nature of CSR practices in Aqua Shard.
 To explore the factors impacting CSR of Aqua Shard.
 To examine the impacts of Aqua Shard CSR over food waste.
 To recognise areas of recommendation to Aqua Shard for increasing profitability level by
management strategic aspect with EP as in comparison of AP.
LITERATURE REVIEW
Defining CSR
What does CSR in particular mean? CSR stands for corporate social responsibilities. There are
many definitions relating to CSR. Corporate social responsibility (CSR) in its advanced

formulations has been a significant and advancing theme since the 1950s - the beginning of the
CSR. Certainly, confirmations of organisations trying to improve society, the local area, or
specific partner gatherings might be followed back many years (Carroll et al. 2012).
“Corporate Social Responsibility is dictated by numerous names like corporate sustainability,
social responsibility (SR), instance of tourism, and corporate citizenship (CS). According to the
examination corporate sustainability is inspected as a business strategy, which investigates the
higher estimation ofpartner through overseeing danger and grasping the odds starting from
social, ecological and financial turn of events (Kang et al. 2010). From corporate sustainability,
the perspective of the shareholder is achieved by pioneers through equipping the leaders and
techniques to join the full power of the market for
sustainability services and products while effectively refraining from sustainability
hazard and cost at a similar time (Holcomb et al., 2007).
The cutting edge period of CSR or social responsibility as it was
frequently called is most suitably set apart by the prints by Howard R. Bowen of
his milestone book Social Responsibilities of the Businessman in 1953. Bowens
work continued from the conviction that few hundred biggest organisations in the
United States were crucial focuses of force and dynamic and that the activities of
these organisations contacted the lives of residents from multiple points of view.
The key inquiry that Bowen posed that keeps on being asked today was
“What obligations to society may businesses responsibly be expected to
assume? (Bowen 1953, p. xi). Browen (1953) put forward an underlying
meaning of the social responsibilities of the businessmen: "It refers to the
obligations of businessmen to pursue those lines of action which are desirable in
terms of the objectives and values of our society" (p. 6). Bowen cited Fortune
magazine examination (1946, as cited in Bowen, 1953, p.44) wherein the
magazines editors felt that CSR, or the social consequences of business leaders
were liable for the consequences of their activities on a circle fairly more
extensive that covered by their profit-and loss proclamations (cited in Bowen,
1953, p. 44). It is fascinating to take note that 93.5% of the businessmen
reacting concurred with this assertion.
William C. Fredrick was additionally a powerful supporter of the early

definitions of social responsibility as he composed,
[Social responsibilities] mean that businessmen should oversee the opera- tion of
an economic system that fulfils the expectations of the public. And this means in turn that
the economy's means of production should be employed in such a way that production and
distribution should enhance total socio-
economic welfare.
Social responsibility in the final analysis implies a public posture toward
society’s economic and human resources and a willingness to see that those resources
are used for broad social ends and not simply for the narrowly circumscribed interests of
private persons and firms. (Frederick, 1960, p. 60).
RESEARCH METHODOLOGY
Research Onion
Research methodology is defined as the procedure which is opted by researcher so that to
examine significant information related to some particular topic of research. With the help of
appropriate research methodology research objectives can be attained with significant manner. In
the respect of above research, research onion framework will be used which is elaborated as
under:
 Research Philosophy: This is defined as those principles which could be helpful in
executing the whole research in prominent way. Basically research philosophies are of
two types such as positivism and interpretivism. Under this research positivism approach
is used in which researcher may enhance knowledge regarding research (De Jong, and
Schout, 2018). The another reason of selecting this topic is that with the help of this
philosophy, researcher may get assistance to critically evaluate the topic.
 Research Approach: Research approach is defined as those plans of action which can be
followed within research in order to perform overall research in appropriate manner.
Research approach is providing detailed information as in context of drawing significant
output related to research. Research approaches are of two types such as inductive and
deductive. Both these research approach are helpful in analysing research results so that
to determine role of objectives within research (Nally, Sorensen, and Kavanagh, 2020).
Under this research deductive approach is followed as this would be helpful for