Covid-19 Impact on Corporate Governance Strategy: Marshfield Bakery Ltd

This research focuses on the impact of Covid-19 on the corporate governance strategy of Marshfield Bakery Ltd. It aims to understand the concept of corporate governance, identify the issues faced by the organization due to Covid-19, and propose an action plan to overcome the challenges. The research includes a literature review and research methodology.

Corporate strategy and
Governance
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Research Title:.................................................................................................................................3
Covid-19 and its impact on corporate governance strategy. A case study on Marshfield Bakery
Ltd....................................................................................................................................................3
Introduction......................................................................................................................................3
Research aim and objective....................................................................................................3
Research questions.................................................................................................................4
Brief Literature Review...................................................................................................................4
Research Methodology....................................................................................................................5
Gantt chart........................................................................................................................................6
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Research Title:
Covid-19 and its impact on corporate governance strategy. A case study on
Broadsword Event House.
Introduction
Corporate governance is defined as a combination of processes as well as strategies that
directs an organisation to conduct the business operations (Yoshikawa and Chua, 2020). It
mainly involves various forms of external as well as internal factors that are having significant
influence upon company stakeholder’s customers, suppliers, government regulators and
shareholders. It has been identified that due to the outbreak of coronavirus organisation face
number of challenges in terms of proper management of corporate governance and its strategy
formulation. Present report is conducted on Broadsword Event House which is operating the
assumptions in the provinces of United Kingdom a small scale organisation. In this report
discussion has been conducted on research aims, objectives, questionnaire, and brief literature
review in order to present proper knowledge of corporate governance along with the impact of
covid-19 on company corporate governance management.
Research aim and objective
Aim
“To determine the impact of Covid-19 on corporate governance strategy of company”. A
case study of Broadsword Event House.
Objectives
Research objectives are stated below:
 To have proper understanding and knowledge of the concept of corporate governance in
company success.
 To determine the issues that Broadsword Event House is facing due to Covid-19 on its
management and strategy formulation process.
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 To recognize an action plan that can be implemented by Broadsword Event House to
overcome the impact of Covid-19 in its corporate governance strategy formulation
process and management.
Research questions
 What understanding do you have the concept of corporate governance in company
success?
 What are the issues that Broadsword Event House is facing due to Covid-19 on its
management and strategy formulation process?
 What is the action plan action plan that can be implemented by Broadsword Event House
to overcome the impact of Covid-19 in its corporate governance strategy formulation
process and management?
Brief Literature Review
To have proper understanding and knowledge of the concept of corporate governance in
company success
As per the view point of Kells, 2020 corporate governance play major role in success of
an organisation as it direct and control the manner in which company to form their business
operations. It has been identified that with the help of strong corporate governance practices
business organisation can effectively satisfy its stakeholders and can enhance their brand image
in respective industrial segment.
To determine the issues that Broadsword Event House. is facing due to Covid-19 on its
management and strategy formulation process
According to the viewpoint of Singh, 2020 it has been identified that due to the outbreak
of coronavirus each and every business sector get affected in an adverse manner. It has been
identified that due to this outbreak company is facing challenges or issue in terms of proper
management of corporate governance practices. In this is it is essential for company assure
security, safety and well being of company stakeholders as well as workforce. In addition to this
Broadsword Event House is also required rewrite the rules of corporate governance that will
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undertake cost as well as time. Along with this company will also face issue related to provide
proper communication while identifying different measures of regulators and government
agencies and implement the same in corporate governance practices in order to make sure that
company is performing according to government standards.
To recognize an action plan that can be implemented by Broadsword Event House to overcome
the impact of Covid-19 in its corporate governance strategy formulation process and
management
According to the view point of He and Harris, 2020 in order to effectively overcome the
impact of Covid-19 on company corporate governance strategy formulation process as well as
Management Company is required to properly monitor and oversight responsibility of directors
in the period of covid-19 (Scherer and Voegtlin, 2020). It is essential for Broadsword Event
House.to maximize our existing reporting and information system which is earlier used by
company in order to make sure that all the stakeholders are effectively informed. Company is
also required to form a small committee in order to monitor and oversight responsibilities. It is
also essential for company to make small committee with the company management and make
sure that information’s are being provided to every individual with the help of internet and
developed disaster plan in order to manage risk.
Research Methodology
To accomplish research outcome in a sustainable as well as justifiable manner there are
several form of approaches and velocities is being undertaken which is being mentioned below:
Research philosophy-
Research philosophy involves four main elements that are Positivism, Interpretivism,
Pragmatism and Realism these approaches help researchers to accomplish research objectives in
an effective manner. In order to conduct present research and accomplish research objectives in
effective manner investigator undertake advantage of Positivism as to fulfil the research
objectives and investigate the research topic in more scientific as well as practical manner.
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Research method-
There are mainly two key research philosophy that are qualitative and quantitative. With
the help of this researcher accomplish research objectives. However in order to fulfil research
objectives of present research investigator undertake use of qualitative research in order to
accomplish research analysis on Broadsword Event House With the help of this research
methodology investigators will undertake accurate data as well as information in order to acquire
view point of respondents.
Research approach-
There are mainly two key research approaches that are deductive and inductive. These
approaches will help searcher to fulfil research objectives with more effectiveness. In order to
accomplish present research outcome investigator undertakes use of deductive research
approach as to accomplish research outcomes with more effectiveness.
Source of data-
There are only two form of data collection method that involve primary as well as
secondary source of data collection (Ding and et. al., 2020). In this researcher acquire
information from different sources in authenticated and accurate manner as to accomplish
research outcomes in an effective manner. In order to accomplish present research outcome
researcher undertakes use of both primary and secondary source of data collection method. In
terms its primary researcher will undertake use of interview in which investigator ask certain
question to respondents. While in context with secondary research investigator acquire data from
already existing records, journals, books etc.
Instrument used-
In order to accomplish present research and acquire information in a integrated manner in
which region will collect information through primary data collection method, in this
investigator undertake use of interview method.
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Sample method-
In order to collect data from primary sources point of 5 respondents of Broadsword Event
House.
Gantt chart
Gantt chart is termed as a graphical or pictorial representation in which activities are set
against certain time schedule. With the help of gannt chat investigator will accomplish research
outcomes as well as activities in a proper framework of time.
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REFERENCES
Books and Journals
Ding, W and et. al., 2020. Corporate immunity to the COVID-19 pandemic (No. w27055).
National Bureau of Economic Research.
Kells, S., 2020. Impacts of COVID-19 on corporate governance and assurance, international
finance and economics, and non-fiction book publishing: some personal
reflections. Journal of Accounting & Organizational Change.
Singh, A., 2020. COVID-19 and safer investment bets. Finance research letters, 36, p.101729.
He, H. and Harris, L., 2020. The Impact of Covid-19 Pandemic on Corporate Social
Responsibility and Marketing Philosophy. Journal of Business Research.
Scherer, A.G. and Voegtlin, C., 2020. Corporate governance for responsible innovation:
Approaches to corporate governance and their implications for sustainable
development. Academy of Management Perspectives, 34(2), pp.182-208.
Papadopoulos, T., Baltas, K.N. and Balta, M.E., 2020. The use of digital technologies by small
and medium enterprises during COVID-19: Implications for theory and
practice. International Journal of Information Management, 55, p.102192.
Yoshikawa, T. and Chua, G., 2020. COVID-19 and Japanese shareholder activism: brief respite
for Japan’s self-healing concrete. Asian Business & Management, pp.1-4.
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