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Assignment on Corporate Strategy and Governance pdf

   

Added on  2021-01-01

8 Pages2044 Words493 Views
corporate strategyand governance

Table of ContentsTitle: “A Critical analysis of customer services as competitive advantage”. A key Study ofIKEA. ..............................................................................................................................................3INTRODUCTION/ BACKGROUND ............................................................................................3LITERATURE REVIEW ..............................................................................................................3RESEARCH QUESTION ...............................................................................................................5RESEARCH METHODOLOGY ....................................................................................................5REFERENCES ...............................................................................................................................8

Title: “A Critical analysis of customer services as competitive advantage”. A key Study ofIKEA. INTRODUCTION/ BACKGROUND Corporate governance has become a buzz word in the corporate world. All types oforganisation and business owners applying the concept of corporate governance in order to meetout the customer needs and ethical environment within workplace. This process involves theproper structure or procedure designed for roles and authorities. Present research will be basedon corporate governance for which study will be taking IKEA which is the furniture retailercompany that spread at wider level. Present study based on to identify the analysis of customerservices as a competitive advantage which might be helpful to get over from the corporate issues(Filatotchev and Stahl, 2015). Further report will be discussing the issues challenges facing bythe company. The main purpose of this present study is to evaluate the solution to keep customerfocused on the product or services of IKEA.The reason for taking this issue further, it helps to take the long-term goals and make itmore effective and influencing. Customer service is very significant issue for the IKEA which isimportant to be reduced in appropriate manner. Overall, it helps to take the new managingsuccessful business growth. Overall, company needs to take some strict action to get over fromthis issue as soon as possible.Aims:“A Critical analysis of customer services as competitive advantage”. A key Study ofIKEA. Objectives To identify the issue of focussing on Customer service as competitive advantageTo determine the importance of focussing on customer services as a competitiveadvantage.To identify the impact of issue on company services.LITERATURE REVIEW According to Peppers and Rogers, (2016) focussing on Customer service refers to theactivities in which company focused on the customers and offered services as per the buyersneeds and wants. Each meeting of buyer helpful to reach milestone of the company. IKEA hasbeen faced many issues related cost and selection of products or services. Buyers criticising the

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