Corporate Strategy and Governance: Assignment

CORPORATE STRATEGY AND
GOVERNANCE

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview and background of research.............................................................................1
1.2 Overview and background of organisation.......................................................................1
1.3 Rationale of the research..................................................................................................1
1.4 Research Aim, objectives and questions..........................................................................2
1.5 Significance of research...................................................................................................3
1.6 Structure of report.............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Implications of introducing new healthcare services.......................................................5
2.2 Changes needed in governance and strategy within Occupational Health Clinic Crowley to
increase it significant advantages for business development.................................................7
2.3 Ways to implement innovative healthcare services in Occupational Health Clinic Crowley
................................................................................................................................................9
CHAPTER 3 : RESEARCH METHODOLOGY..........................................................................12
3.1 Investigation...................................................................................................................12
3.2 Research design..............................................................................................................12
3.3 Research philosophy.......................................................................................................12
3.4 Research approach..........................................................................................................12
3.5 Data collection................................................................................................................13
3.6 Tools & methods............................................................................................................13
3.7 Data analysis...................................................................................................................13
CHAPTER 4 : CRITICAL REVIEW OF RESULTS....................................................................16
4.1 Critical review on the basis of primary research............................................................16
4.2 Critical review on the basis of secondary research........................................................26
CHAPTER 5 : RECOMMENDATION AND ACTION PLAN....................................................28
5.1 Conclusion......................................................................................................................28
5.2 Reflection.......................................................................................................................28
5.3 Recommendation............................................................................................................28
REFERENCES..............................................................................................................................33

.......................................................................................................................................................35

Topic
“The implications of introducing new governance and strategy for healthcare
services in London Suburbs– A Case Study on Occupational Health Clinic Crowley”.
CHAPTER 1: INTRODUCTION
1.1 Overview and background of research
The term ‘Governance’ is emerging within health and social service at significant
requirement and expectation. With the help of UK Government, a new governance architecture is
constructed crucially on ‘unitary boards’ of ‘trust’ organisations. This would also interlock in a
numerous manner with boards of Strategic Health Authorities. Organisations which deal in
health and social care concerns more on implementing the model, that based on idea of
‘corporate governance’ (Aguilera and Crespi-Cladera, 2016). In context with healthcare services
in London Suburbs, Boards of Directors of public corporations like Occupational Health Clinic
Crowley construct corporate governance on various basis. It includes Setting strategic direction;
Overseeing progress towards achievement of strategic goals and Monitoring performance, to run
business smoothly.
1.2 Overview and background of organisation
Occupational Health Clinic Crowley is a small enterprise based in West London which
considers operations and functions to develop significant advantages. It offers specialised
services for occupational health situations and clients. With the help of implementation of digital
technology, Occupational Health Clinic Crowley is able to maintain its high standards but is not
increasing significant advantages. One of the best value towards business is capability and
flexibility to answer to market needs. This would create the best value in area at its central
location in West London (Alkhuraiji and et. al., 2016). In addition to this, it also makes an ideal
base for exploring capital in London suburbs. There are several business ideas in London
suburbs that can help Occupational Health Clinic Crowley to diversify its services and produce
profitability.
1.3 Rationale of the research
Diversifying the services at Occupational Health Clinic Crowley has an important role in
the business. The board of the company is looking forward to decide the services the company
can offer, adding new department specialised on healthcare services. Therefore, it can be stated
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that small businesses are able to gain proper outcomes if answer to the market needs. It helps to
focus on customers’ needs and requirements that assist to attain desired results in business
environment, helping to grow revenue and profitability to face challenges in the market.
Research is needed to identify market trends in health and healthcare services and run
accordingly the new strategy for the business development. Changing customer needs and family
dynamic behaviour with more and more ageing population that need healthcare services for local
elderly population can transform their operations in a systematic manner to achieve good results.
It is essential to focus on research and implementation of the new healthcare services to build
scalable results in enterprise.
1.4 Research Aim, objectives and questions
Aim: The implications of introducing new governance and strategy for healthcare services in
London Suburbs– A Case Study on Occupational Health Clinic Crowley
Objectives:
 To understand the implications of introducing new healthcare services in London
Suburbs
 To evaluate the changes needed within governance and strategy of Occupational Health
Clinic Crowley
 To find out the ways to implement innovative healthcare services in Occupational Health
Clinic Crowley To recommend the ways to introduce new healthcare services in London Suburbs
Research questions
 How implementation of healthcare service can create significant business advantages in
Occupational Health Clinic Crawley?
 What is the contribution of new governance and strategy for new healthcare service to
increase significant advantages for business development at Occupational Health Clinic
Crawley?
 How developing the new corporate strategy and governance is helpful in implementation
of new healthcare service at Occupational Health Clinic Crowley?
 Are the employees in agreement with implementation of new governance and strategy for
new healthcare service in Occupational Health Clinic Crawley?
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 What are the ways that need to consider the implementation of the healthcare service at
Occupational Health Clinic Crawley?
1.5 Significance of research
In the present study, it can be stated that there are different advantages to consider of
introducing new healthcare services in London Suburbs (Bekkers, Dijkstra and Fenger, 2016).
With the help of research and critical review of the findings and the recommendation, looking for
the proposed action plan, the board had evaluated several advantages which assist to focus and
maintain information to fulfil aim and objectives of the company and take the best approach with
regard of new governance and strategy when implementing new healthcare services in the
workplace.
1.6 Structure of report
In order to consider present dissertation, it can be stated that there are five chapters
included that help to focus and maintain creative results. In this consideration, various attributes
in research are included to perform the program.
They are as follows: Introduction: In this chapter, general information about the research and topic has been
explained. In this chapter, dissertation cover general information, aims and objectives,
significances, etc. that would be beneficial to create more creative work performances. Literature review: In this chapter, researcher took previous published research.
Furthermore, as per different authors views it can be reviewed that present study is more
important to carry further knowledge in healthcare services. Hence, literature review
chapter assists to find relevant information to develop a new governance and strategy foe
new healthcare services. Research methodology: With the present research, it can be stated that there are different
elements of research methodology tools included that helps to conduct study. In the
research, two types of data have been used to understand importance of it in creative
manner. For instance, primary and secondary. These information helps to focus on new
healthcare services at Occupational Health Clinic Crowley to understand its
effectiveness. Collection of primary and secondary data will be considered with using
design, philosophy, data collection, etc.
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 Data analysis and findings: On the basis of primary information, researcher consider
data analysis and findings that would be helpful to find more systematic work
performances. As per the respondents views, findings will be carry further the element
that are important in changes in the governance and strategy of company, when
introducing the new healthcare services at Occupational Health Clinic Crowley.
 Conclusion and recommendation: It is last chapter in which researcher carry conclusion
and recommendation on the basis of above research. In order to increase growth and
performance of Occupational Health Clinic Crowley, it is important to propose the
relevant changes in governance and strategy to gain more significant results with new
healthcare services (Larmour, 2017). It would be beneficial to attract new customers and
improve business performance as well. Suggestions also made that helps to implement
new healthcare services. Along with this, recommendation such an action plan, also given
on the basis of respondents views so that it would be helpful to carry further activities.
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CHAPTER 2: LITERATURE REVIEW
In the literature review, previous author’s research and views have been undertaken. It
would be beneficial for business and community needs to implement the new healthcare service
Occupational Health Clinic Crowley. Researcher has aim to analyse the implications of
introducing new healthcare services at Occupational Health Clinic Crowley (Lee and et. al.,
2016). In this way, a review of marketing, HR, operations and other departments will help to
develop a new corporate governance and strategy, in order to endure smooth implementation of
new healthcare services, able to make high growth in respective company.
2.1 Implications of introducing new healthcare services
According to the article given by Siv Rauv (2017), it has evaluated that developing
technology has proven bless for every field, including retailer, manufacturer, health and social
care etc. In healthcare organisations, it has improved efficiencies of operational activities that
raise standardisation in well-being of patients. It has also transformed the entire services that
enhance experience for both medical professionals and patients. In context with London area,
here many healthcare organisations are providing effective services for improving health of
people. It includes Occupational Health Clinic Crowley that offers specialised services, with aim
to promote health in societies and make the same, disease free. To achieve this aim, respective
organisation need to understand the implication of digital technology (LÊgreid, 2017). This
would help in determining the latest trends and innovations in healthcare industry for creating a
successful significant business advantage. It includes-
 Availability of Information and Big Data: There are numerous technologies
availability through which data can be easily accessed and processed. It includes Internet,
Intranet, Search Engines and more, which are considered as a hallmark of technological
age. These techniques will help service providers of Occupational Health Clinic Crowley
in increasing their abilities, for sharing information and analyse big data as well. In
healthcare sector, such kind of “Big Data” help in analysing the latest trends, reaching
larger and more diverse population groups. This would give opportunities to medical
professionals of respective company to stay on top of health-care techniques,
technologies and trends. Through this process, they can identify risk factors more easily
as well as give prescriptions or preventive treatment also (Liu and et. al., 2016). For this
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