Corporate Strategy and Governance.

TOPIC: THE IMPACT OF SOCIAL MEDIA IN ACHIEVING NEW CUSTOMERS IN TK MAXX

Corporate Strategy
and Governance

Cover Content
• Research title
• Introduction
• Aims and Objective
• Literature Review
• Research Methodology
• Conclusion
• References

• TITLE: Impact of corporate governance on sustainability and
profitability of an organisation

Introduction
• Corporate strategy is considered as the business strategy which provides direction and guidance to
company through which it can maximise sustainability of company. The concept also helps company in
improving its brand image at market place in less period of time. It also fulfils basic requirement of
business organisation and its stakeholders in effective manner.

Background of House of Fraser
• House of Fraser is a popular retail store of United and was incorporated in 1849, Scotland, UK. It
is one of the fastest growing company of United Kingdom which owe around 55 stores on different
locations of UK and Ireland. It has been analysed that lack management practices and ineffective
corporate governance have resulted in decline of profits and sustainability of company

Purpose & Aim
Purpose and Significance of the research
• The main purpose of choosing this issue is to identify lack of management practices in
House of Fraser which have affected sales and also resulted negatively on sustainability as well as
profitability.
Research Aims
• The research aim for current study is “To analyse the impact of corporate governance on
sustainability and profitability of an organisation” A case study on House of Fraser.

Cont.….
• Research Objectives
• To understand concept of corporate governance
• To evaluate different factors which influence sustainability and profitability of House of Fraser.
• To identify influence of corporate governance on profitability and sustainability of House of Fraser.
• Research Questions
• What is corporate governance?
• What are the different factors which influence sustainability and profitability of House of Fraser?
• How corporate governance affects profitability and sustainability of House of Fraser?

LITERATURE REVIEW
• Different factors which influence sustainability and profitability of company
• Corporate governance affects profitability and sustainability of organisation

Research Methodology
• Qualitative research
• Quantitative research
• Primary Data
• Secondary Data

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