Impact of Corporate Social Responsibility on Organization's Performance

Running head: DISSERTATION
Dissertation
Name of the Student
Name of the University
Author Note

DISSERTATION1
Table of Content
Part 1:.........................................................................................................................................2
Introduction................................................................................................................................2
Background to the study.........................................................................................................2
Research problem...................................................................................................................3
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
Methodology..........................................................................................................................4
Conceptual Framework..........................................................................................................4
Part 2: Literature Review...........................................................................................................6
2.1 Corporate Social Responsibilities....................................................................................6
Corporate Social Initiatives implemented by the brands.......................................................7
CSR affecting the supply chain of the organization...............................................................9
Factors that positively influence brands to embrace CSR...................................................10
Theories related to Corporate Social Reasonability.............................................................13
Part 3- Business plan................................................................................................................16
Executive summary..............................................................................................................16
Company and business concept (product/service)...............................................................16
Industry and market analysis................................................................................................17
Marketing, operational, management plans:........................................................................19
Financial plan, projections, break-even analysis, risk analysis............................................21
Conclusions..........................................................................................................................21

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Part 4........................................................................................................................................23
Executive Summary.............................................................................................................23
Presentation of company, problem and context.......................................................................24
Presentation of conceptual framework.................................................................................24
Presentation of proposed solutions.......................................................................................25
Risks associated with the solutions..................................................................................26
Discussion of alternative approaches and reasons for choosing the particular approach....26
Conclusions and Limitation.................................................................................................26
References................................................................................................................................28

DISSERTATION3
Report Title- Impact of corporate social responsibility on organization's performance-
A case study of House of Fraser
Part 1:
Introduction
This research report consists of a detailed analysis on the impact of corporate social
responsibility on organization’s performance. Corporate social responsibility significantly
contributes to the success of different corporate institutions and it is usually viewed as
voluntary activities which are performed by the firms to operate in an economic, as well as
environmentally sustainable manner. Businesses performs corporate social responsibilities to
gain governments’ support in the market where they operate, to build an effective social and
brand image and of course to benefit the society or environment where the business is being
operated. Certainly, effective corporate social initiatives have positive impact on the
organization’s performance but this has again been a competitive initiative as there are
several large brands joined the race. Consequently, CSR activities are strategically
implemented so that it eventually benefits all stakeholders involved in the businesses. So, to
understand the real-world scenario of corporate social responsibilities and its impact on
business performance, CSR efforts of House of Fraser, UK has been considered in the report.
Purpose of the report is to analyse the impact of corporate social responsibility on
organization’s performance.
Background to the study
According to Saeidi et al., (2015), many corporate institutions in the developed
nations have observed the significance of behaving responsibly towards society and
particularly in UK social responsibility has been working since 1992 to help customers
sustain their commercial success in a way that shows respect for the ethical values, people,

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Part 2: Literature Review
This section of the report is a review of existing papers that are performed on the
corporate social responsibilities by the businesses. There has been an increased consensus
that corporate social responsibility is mostly significant for the sustainable development of
organizations. A considerable stream of scholarly research emerged in the literature indicate
that corporate social responsibility orientation is the foundation of stimulating long-term
stability, growth and sustainable performance in the most dynamic as well as changing
environment. The review on corporate social responsibility has been performed considering
twenty journal articles published 2012 onwards.
2.1 Corporate Social Responsibilities
According to Homburg, Stierl and Bornemann (2013) CSR is a concept whereby
organizations tend to integrate social as well as environmental concerns in their business
operations as well as in their interaction with the stakeholders on a voluntary basis. On the
contrary, Eccles, Ioannou and Serafeim (2014) stated that CSR is considered to be influenced
by institutional environment in which organizations operate or it is the surrounding where the
firm is located, it could compel the organization into becoming more responsible by dealing
with the issues that are presently affecting the environment. A corporate social responsibility
is observed to be as an action which the organization decides to take that could adequately
affect identifiable social stakeholders’ welfare.
On the other side, Cheng, Ioannou and Serafeim (2014) performed a study in the
context of CSR and stated the fact that corporate social responsibility is more of a self-
regulating business model which helps an organization to become socially accountable
particularly –to itself, its stakeholders, as well as the public. Thus, it can be mentioned that by
practicing corporate social responsibility or implementing them accordingly, organizations

DISSERTATION7
can be more conscious of kind of influence they are having on all elements of society with
the inclusion of economic, environmental and social. Hence, Cheng, Ioannou and Serafeim
(2014) arguably stated the fact that in order to engage in CSR means, in a general course of
business, an organization could run in ways that improves society and environment rather
than contributing negatively to them. According to El Ghoul et al. (2011), corporate social
responsibility is a wide concept which can take several forms on the basis of the company
and industry. Authors of this paper also gave the example that with the help of CSR
programs, philanthropy as well as the volunteer efforts organizations are most likely to
benefit the society but they are able to boost their own brands simultaneously. In response to
this statement, Park, Lee and Kim (2014) mentioned that CSR activities tend to forge a
stronger relationship between employee and corporations. This means that organizations
could boost the morale and could help both organizations and employers to feel more
connected with the external around them.
Corporate Social Initiatives implemented by the brands
CSR is more of continuing commitment by business to behave ethically as well as
contribute to the economic progress while enhancing improving the quality of life of the
workforce and the community. Kitzmueller and Shimshack (2012) performed a survey and
mentioned the fact that almost 55%of consumers are ready to pay more for the products when
they come from socially responsible brands. For example, it was found that the large
beverage brands like Starbucks has ranked fifth as the most socially responsible organization
as per Fortune 500. On the other side, the organization Starbucks supports Ethos Water which
is another organization better known to deliver a clean water for more than a billion people.
The organization Walt Disney primarily focus on the community, environment as well as the
volunteerism elements as the corporate social responsibility initiatives. On the other side, Jo,