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Corporate Strategy - Tesla plc Assignment

   

Added on  2021-02-20

13 Pages4146 Words73 Views
CORPORATE STRATEGY

ContentsINTRODUCTION...........................................................................................................................3MAIN ANALYSIS..........................................................................................................................31. Discuss business environment and identify a number of Opportunities and threats..........32. Analyses of the resources and important competencies of the Tesla.................................63. Assessment of the Tesla’s strategy.....................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONCorporate strategy is the vital concept for business organisation which needs to beconsidered to formulate strategies or action plan to accomplish business goals or targets. Strategymeans standard or regulation with help of which firm can accomplishes its defined goals orobjectives in the stated period of time (Funk and Hirschman, 2018). In changing businessscenario, external & internal analysis of an environment play necessary role to develop strategieswhich would help business firm to accomplishes business targets even given stated time. Thisreport will be carry on the TESLA plc, which is the American automotive and energy Companybased in the Los Angeles, USA. The firm is well known for manufacturing electric car, solarenergy, manufacturing solar panel. Apart from this, report will cover external analysis (businessenvironment and an industry) and resources and key competencies of an organisation, includingmatter of core competencies. Along with this, report will also cover discussion of VRIO analysisto take care and identifies core competencies of the business.MAIN ANALYSIS1. Discuss business environment and identify a number of Opportunities and threats. Business environment is an overall process or structures in which firms are operating tobuild correct outcomes and accomplishes business objectives in an efficient manner. Especiallyin an environment, where automotive units are operating and processing chances of threats &opportunities has its own existence (Formentini and Taticchi, 2016). In context of TESLA,external environment such as political ups down in the UK environment has major impact,economic fluctuation such as exchange & inflation rates have major impact on business strategicaction planning or goals preferences. During explanation of this assessment, Pestle analysis willbe led to point to point discussion along with opportunities and threats of each factor's of thePestle analysis. The major purpose behind discussing Pestle to identify threats pertains to Teslaand opportunities to overcome all these issues. Also, it would help to structure right strategy toled Tesla to accomplish corporate goals or targets into the right manner. The discussion is asgiven above: Political: There are wide range of political factors such as strict government regulationon import & outsourcing that would impact's on this leading auto-mobile maker. Also, there are

other political factors for Tesla include such as freedom of press, rise in the corruption &influences of the bureaucracy in local markets would impact's this firm to lead businessoperation. Moreover, UK market lobbying activities by the governments & wrong trade controlsgenerally belong to all kind of the political factors that would affect Tesla. Threats: Closure of business operation, being in risk of legal cases, bang to strongestbrand image are some of the threat which would impact business of the Tesla. Opportunities: Making strict regulation against corruption, trade policy, less governmentinfluences etc., are some of the opportunities which would scope for Tesla to develop it-self inthe market. Economic: Range of economic factors such as inflation, exchange rate and fluctuationinto the currency would affect Tesla may be diverse (Minár, 2016). Alteration of the currencyexchange rates in comparison to pound will be noteworthy economic factors for Tesla. As, this isbecause of international burden on Tesla business operations to cut down prices of the fuelvehicles. Threats: Decline into profit earning capacity along with economical debt burden wouldbe major issues in this regard.Opportunities: Making of a financial policies as part of corporate strategy could be bestsolution for this firm to overcome all these threats along with revising existing policies. Social: Social trends such as increase in number of car vehicles for increasing socialstatus would effects firm’s macro-environment through employees, customers, investors etc. Dueto increase in using cars, Tesla is in pressure to expand its production process which wouldsimply cause’s pollution. Threats: Increasing pollution and burden on people per capita income will be major issuewith the Tesla. Opportunities: Improving wealth distribution along with giving preferences for using ofrenewable energy is suitable strategy for Tesla. Technology: Rise of the technological preference such as specific engines, advance techusage etc., Tesla is highly forced to takes change into their idea of car and solar products. Usinghigher technology will be burden for this leading auto-mobile to maintain cost of manufacturingto maintain durability of a business profits.

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