Costa Coffee: Company Overview, SWOT Analysis, and Recommendations

Contents
 Introduction 3
 Overview of the chosen company including its history, product, market
segment and outlets. 3
 SWOT analysis of company 4
 Recommendation for chosen company 5
 Conclusion 5
 Reference 6

Introduction
A business refers to an enterprising entity that is
engaged in the commercial, professional and
industrial activities. An organization, a business
performs various functions in order to accomplish
their objectives. Business is an essential activity for
the any nations as it helps the economy to uplift its
living standard.

Company’ overview with its history, product,
market segment and outlets.
Costa Coffee is a coffeehouse chain and it is a subsidiary coffee shop. This café is
founded by Bruno Costa and Sergio Costa
History - In 1985, Sergio bought out the company’s Bruno’s share. In 1995, there
were 41 stores of Costa Coffee in UK which was acquired by the Whitbread,
UK’s biggest coffee shop and hotel operator, becoming wholly owned subsidiary.
Products- The Costa Coffee branches sell cold and hot drinks, cakes and pastries,
snacks and sandwiches. In 2020, this brand collaborated with the three chocolate
brands (After Eight, Terry’s and Quality Street) for some of their limited edition
Christmas drinks.