Costa Customs: Retailing Clothing and Tailoring

Running head: COSTA CUSTOMS: RETAILING CLOTHING AND TAILORING
Costa Customs: Retailing Clothing and Tailoring
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1COSTA CUSTOMS: RETAILING CLOTHINGS AND TAILORING
Summary
The focus of this report is to perform the analysis on the Organic Search and Paid
Search for the Costa's Customs organization utilizing the Google Analytics. The best part of
the Organic Search optimization is that it has the continuous flow of free-targeted traffic. The
use of the Organic Search Organization give the user a higher brand integrity. The
disadvantages of the Organic Search is that it takes a lot of tie to show the result for the
searched query. It has a very low return of investment. The best part about the Paid Search
optimization is that they have control over the cost. They have a plethora for targeting options
and have a direct return of investment. The main weakness of the Paid Search optimization
that it is very complex for the management of the campaigns and the competition is very
high.
Introduction
Organic Search
The Organic Search is the strategy for entering one or more terms for the search,
which is treated as a single string in the text, are of the search engine. The Organic Search
product shows up as a paginated record, that depends on the importance of the searched term
and it blocks the advertisements (Bayes & Wildenbeest, 2015). The Organic Search is referred
to the strategy that each of the techniques for the designing of the site for the improvement
are trailed by the best possible technique for taking the position on the output.
Paid Search
The results of the Paid Search are, stated as the keywords that are displayed in the
websites. The owner of the websites have to pay to their webpages for the lists that shows up
when an user runs some search query in the text area of the search engine containing those