Strategic Management of Countdown - Overview, SWOT Analysis, and Recommendations

Strategic Management- COUNTDOWN
Executive Summary
The report titled strategic management is an over of Countdown which is the largest
supermarket brand of NZ and operates over 180+ stores with a strong team of 18000 people.
The report here provides the long term mission, vision and the objectives of Countdown,
which is primarily linked to company’s aspiration of being customer centric and creating
solution to achieve the goal of sustainability. A SWOT analysis of Countdown is provided
which help in understanding the strength the company will can leverage to retain its position

of leader in the highly competitive retail market. The report also entails the corporate,
business and function level strategies along with the resources required to implement those
strategies. Towards the end, a set of recommendation is provided to ensure the
implementation and execution of the strategies and to bring sustainability in its business
model and revenue growth.

Table of Content
Terms of Reference....................................................................................................................4
Procedure....................................................................................................................................4
Findings......................................................................................................................................5
Strategic Analysis: Assessing Competitive Position..............................................................5
Overview of the Organization.............................................................................................5
Mission of Organization.....................................................................................................6
Vision of the Organization..................................................................................................6
Objectives of the organisation............................................................................................6
Strategic Analysis: Assessing Competitive Position..............................................................7
SWOT Analysis..................................................................................................................7
Findings of SWOT Analysis..................................................................................................9
Strategy Formulation............................................................................................................10
Business Level Strategies.....................................................................................................11
Resources for implementing strategies.................................................................................14
Conclusion................................................................................................................................15
Recommendations....................................................................................................................16
References................................................................................................................................18

Terms of Reference
Source 1: The New Zealand Company
The report titled Strategic Management- Countdown is intended for the board of
directors and the senior management to provide them an overview of the current state of the
organization and how else the organization can benefit by applying various strategic
frameworks and business strategy for growth and development. The report at length will
discuss the overview of the organization, its mission, vision, goals and objectives.
Additionally, the report will also do a strategic analysis of the organization using the SWOT
analysis; this will help the organization to assess the environment of the organization. Besides
this corporate level, business level and functional level strategies will be created for
Countdown organization. The last section of the report will mostly focus on the strategic
implementation, which is basically putting the strategy into action. A set of recommendation
will be provided at the end to help COUNTDOWN to achieve its end goal of sustainability.
Procedure
The report titled Strategic Management utilizes and relies mostly on the channels of
secondary research such as industry reports, journal articles, internet reading, company
background and more so. Rest of the report will be based on the understanding of the key