Role of HR, Marketing, and Finance Functions in Organizations

This report discusses the role of HR, marketing, and finance functions in organizations, collaborative working practices, and the role of financial management and reporting within the organization.

Coursework 1 - Portfolio

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Describe the role of HR, Marketing and finance functions within organisations...............................3
Develop an understanding of collaborative working practices...........................................................4
Demonstrate knowledge of the role of financial management and reporting within the organisation.
...........................................................................................................................................................5
CONCLUSION.....................................................................................................................................6
REFERENCES......................................................................................................................................8

INTRODUCTION
It is very important for company to perform its different functions and activities in
better and effective manner. The are several functions of organisation that is helpful in
meeting with the needs and requirements of customers (McDonald and Wilson, 2016).
Theses functions of organisation which is responsible for performing different activities and
task that will lead to accomplishment of business goals. This report is based on Cadbury
company. This organisation is providing its products and services in confectionery sector.
This company was developed in England in year 1824 and founder of Cadbury company is
John Cadbury. Headquarter of this organisation is located in Uxbridge, London, England.
This report will includes various role of different function of organisation. This consist of
collaborative working practices with in organisation. Apart from this role of financial
management as well as reporting in company is analysed properly.
MAIN BODY
Describe the role of HR, Marketing and finance functions within organisations.
There are various functions of organisation that very important of conducting business
task and activities in effective manner. Human resource, marketing as well as finance
function of Cadbury company is conducting business activities in effective and efficient
manner in order to achieve desired goals. Marketing mix can be describe as the 4 P’s of
marketing which includes product, price, place and promotion. Promotion of products is very
important in enhancing sales and profits of Cadbury company. Different roles of human
resource, finance and marketing are mention below in order to conducting promotional
activities of respective company.
 Role of Human resource – Human resource function of organisation is majorly
related to hiring, training, compensation to employees. This function is very important
for promoting products of Cadbury company. It is role of human resource function to
identify and determine the most capable or suitable employee for conducting
promotional activities (Punjaisri and Wilson 2017). Human resource function of
Cadbury company is providing training to its employees so that they can develop new
skills. Development of capabilities in employees will support in performing
promotional activities of respective company in unique and creative manner. Role of

human resource in promotional activities is very effective in conducting promoting
products and services in more effective way.
 Role of Marketing – Marketing function is majorly related to understanding and
determining the needs of customers. The major role of marketing function is to
increase the sales of business as well as attract large number to people to purchase
products of respective company. Marketing function role in performing promotional
activity is very effective and it lead to influence more and more customers. Marketing
function collect data and information about market trends and needs of customers.
This is very helpful in developing effective promotional strategies for promoting
products of Cadbury company. Role of Cadbury marketing function is very supportive
in gaining competitive advantages over other rival companies.
 Role of Finance – Finance function of organisation is responsible for managing
financial resources of Cadbury company. This function of Cadbury company is
responsible to identifying the total amount of finance that should be used by company
in its promotional activities in order to perform these task in more effective manner.
It is a role of finance function to determining the profits and loss occurred by business
and it can determine the contribution of promotional activities in increasing sales of
Cadbury company. It is role of finance function to collect funds so that business can
perform its activities in more effective manner.
Develop an understanding of collaborative working practices.
Collaborative working can be describe as the way employees of working in order to
accomplish common objective of organisation. It is very important for Cadbury company to
perform business activities while considering collaborative working practices as this will help
in accomplishing desired goals by conducting task in better manner. Collaborative working
practices are also known as partnership working style as in this each and every employees
will work in a team. Collaborative working practices are essential in improving the quality of
work as well as managing task of business in correct manner. These practices are supportive
in creating and building strong team with in organisation that can work collaboratively. This
type of working practices are crucial and its helps in developing strong relationship with
other employees. Collaboration is considered as the key to success of business. There are
different ways though which Cadbury company can develop effective and strong
collaborative working practices in order to enhance its working culture and completing task
in set time frame.

Different ways to develop collaborative working practices
Effective communication – In order to develop effective collaborative working practices
respective organisation needs to have correct communication with in company. It is important
for company to have clear vision and mission as well as its should be communicated to team
member. So that each and every employee of team n working collective towards one common
goal.
Developing team goals – For creating collaborative working practices, Cadbury company
needs to develop team goals. This is very important for motivating and influencing
employees to work collective as well as focus on one common goal of team. This will lead to
developing strategies which is crucial in achieving objective that is set for whole team.
Encourage innovation – By encouraging innovation organisation will be able to support its
employees as well as developing collaborative working practices (Lee and et.al., 2014). It is
responsibility of organisation to provide proper direction to its employees though which they
can coached. This will help in dealing with the issues and challenges that affect collaborative
working practices with in organisation.
Reward – This is one of the effective method that will help Cadbury company to enhance its
working practices. It is essential for company to provide rewards and appreciation to
employees for their great work done. Rewards and other benefits will lead to encourage
employees to work collectively and attain common goals of business.
Demonstrate knowledge of the role of financial management and reporting within the
organisation.
Finance management and report system in crucial aspects of business that is helpful in
managing financial resources as well as information about it. Finance management can be
describe as the process which includes planning, organizing, directing as well as controlling
all activities of organisation that is related to finance of organisation. It is essential for
organisation to manage its financial activities as this will lead to have major impact on profit
or loss of business. Reporting activity of business is related to managing and providing
information about business operations as well as resources. Report can be describe as the
statement or accounts of business that is used to describe the function of business. It is crucial

for Cadbury company to manage finance as well as reporting of business in order to perform
task in required manner.
Role of financial management
 Financial management function is responsible for rising funds from different sources.
This role of finance department is important for Cadbury company in order to collect
funds and other financial resources for performing business task.
 It is responsibility of finance management to allocate funds as well as manage funds
of business. Through this business function Cadbury will be able to make optimum
utilization of resources for accomplishing common goals.
 Financial management role is to develop an effective and accurate plan in order to
earn more profits for business. This role will help in using all financial resources in
correct manner which will be beneficial for business.
Role of reporting
 Reporting is one of the important function of organisation that is helpful in providing
information to different level of management authority.
 Role of reporting is to collect and represent data in more clear and appropriate
manner. This is effective in taking better decision for growth and development of
business.
 This function of Cadbury business play crucial role in controlling various activities of
business. Reporting function will help in determine the actual performance of
business as well as suggest different measured that needs to be taken by organisation
in order to accomplish goals.
 Through reporting system Cadbury company will be able to provide important
information to different people and this record can be kept for future purpose.
CONCLUSION
From the above report it has been determined that there are various important
functions of organisation that is playing crucial role in promotion of organisational products
in market area. Human resource, marketing and finance are major functions of organisation
that is helping in conducting several promotional activities. It is essential for organization to
enhance collaborative working practices in order to conducting business task in more
effective manner. This will lead to improve team work as well as support in accomplishing

common business objective. Apart from this financial management and report activities are
important in managing financial resources of company in better manner. This will help in
keeping a proper track of business as well as its resources.

REFERENCES
Books and Journal
McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit
from them. John Wiley & Sons.
Punjaisri, K. and Wilson, A., 2017. The role of internal branding in the delivery of employee
brand promise. In Advances in corporate branding (pp. 91-108). Palgrave Macmillan,
London.
Lee, C.H. and et.al., 2014. Marketing mix and customer equity of SPA brands: Cross-cultural
perspectives. Journal of Business Research, 67(10), pp.2155-2163.