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[PDF] Marketing Essentials Assignment - Cadbury

   

Added on  2020-07-22

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MARKETING ESSENTIALS
[PDF] Marketing Essentials Assignment - Cadbury_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Brief history of organisation.......................................................................................................3TASK 1 ...........................................................................................................................................4P1. Key roles and responsibilities of the marketing function in Cadbury..................................1P2 Roles and responsibilities of marketing relate to wider organisation....................................2TASK 2 ...........................................................................................................................................4P3 Compare ways in which marketing mix can implement........................................................4TASK 3 ...........................................................................................................................................8P4 Produce and evaluate basic marketing plan...........................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
[PDF] Marketing Essentials Assignment - Cadbury_2
INTRODUCTIONThe marketing term is described as beneficial tool for an organisation by which sales andprofits can be increased. It is important to conduct various promotional activities to make peopleaware about the innovations or creativity implemented in product or services. There are variouskind of enterprises that realise the important of marketing to improve productivity as well asprofitability. This can be done through preparing several unique and effective strategies andpolicies to boost you the brand image of firm in appropriate manner (Berkowitz, 2016). Itincludes to provide correct information about brand to customers and make them convince topurchase specific goods or services. This assignment will include roles and responsibilities ofmarketing function and relation to wider organisation.Comparison of methods in whichmarketing mix can be implemented and evaluation of marketing plan is given below.MAIN BODYBrief history of organisationThis report is based on Cad-bury which is British confectionery company wholly ownedby Mondelez international since 2010. Its headquarters are situated at Uxbridge, West Londonand running in 50 nations at global level. Its basic products are Dairy Milk chocolate, the CremeEgg and Roses selection box and many more confectionery goods. It was established inBirmingham, England in 827 and founded by John Cadbury who primarily sold tea, coffee anddrinking chocolate. After that, dairy Milk chocolate was introduced in 1905 by using higherproportion within recipe compared with rival products. This company has around 71,657employees working over there and management is democratic. Structure of Cad-bury isHierarchy which clearly indicates about various designations like in charge, gives orders, expandfirm, and takes on workers. Delegation is followed as employees can participate in to discussseveral issues or problems who are interested and gives suggestions because company considersthem.
[PDF] Marketing Essentials Assignment - Cadbury_3
TASK 1 P1. Key roles and responsibilities of the marketing function in CadburyMarketing is a important function that is carried out by business organisation in order topromote their products and services in effective manner (Brassington and Pettitt, 2013). Cadburyhave many departments that include finance, human resource, production, Research anddevelopment and marketing that have certain responsibilities and roles. Marketing managers playa essential role in this section that have number of function to be performed. They have to draftmarketing plans that involve several steps that has to be carried out in expeditious way. Thisfunction gets started with performing marketing research that focuses on collecting ofinformation related to consumers behaviour and nature (Desai, 2013). It provide guidelines andframework on which whole work process is performed. Key roles and responsibilities ofmarketing in Cadbury company are discussed below: Marketing Research: This is a first step in which marketing manager of cadbury performresearch in order to examine current market situation so that plans are formulatedaccordingly. Consumers in market place always prefer to buy quality products that willsatisfy their needs and wants in proper manner. Cadbury have well established image inmarket area as compared to its competitors and thus, offer wide variety of products totheir clients according to their requirements.Formulation of marketing strategies: Strategies refer to the rules and regulations that areframed for accomplishment of future plans and procedure. They supply guidelines thathas to be execute while performing number of tasks in effective manner. There areseveral opportunities and threats so that final aims can be achieved in proper mode. Marketing information system: MIS is a authentic source that record number ofinformation related to market research, product implementation, planning and marketingas well as control functions. This enable them to have systematic recording ofinformation. Cadbury have proper system that record all important information at singleplatform. Segmenting market area on the basis of certain groups: there are number of people thatare present in current market situation. Company have to make decisions regarding targetmarket area so that they can focus on it properly and make products accordingly (Dibband Simkin, 2013).
[PDF] Marketing Essentials Assignment - Cadbury_4

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