Couture: Providing Quality Apparel at Affordable Prices

Couture is a fashion retail store in UAE providing the best quality western and ethnic wear at affordable prices. The mission of Couture is to provide customers with the best quality of western as well as ethnic wear which is able to hold up to standards of comfort and styling. The objective is to expand all over the UAE and thus set a standard of fashion and style that is distinct and different from others. The market positioning statement is to provide products and services to the group of people lying in the middle to large income groups and also for all ages of people lying in the age group of youth to the older generation. The external risks which are mainly competition will be overcome with the help of techniques like expanding into regions where there is lower number of such retail stores and also partnering in certain cases.

Innovation and
Entrepreneurship

PURPOSE
 The purpose of Couture is to provide
the best quality apparel at average
price rates and also serve the
customers with new variety of
apparel in line with the ongoing
global tastes and requirements

Core Values
To adhere to conditions of
sustainability in all the aspects
of functioning including
manufacturing and supplying.
To provide the best qualities of
innovation through
amalgamation of the western
culture with the ethnic
To promote more education in
the UAE by extending a portion
of the profit generated
towards some of the
universities that need funding

Mission
 The mission of Couture as a firm will
be to provide the customers with the
best quality of western as well as
ethnic wear which is able to hold up
to standards of comfort and styling.

Buissness in UAE
 As most of the United Arab Emirates is still
holding on to the age old traditional wear and this
is because of the absence of opportunities to try
out the newest fashion and define themselves in
an improvised and innovated way, this fashion
retail store will be something new and different
from the business options that the mass in
general are taking up or planning to take up.
 In the broader context, the objective is to expand
all over the UAE and thus set a standard of
fashion and style that is distinct and different
from others.

Market Positioning
Statement
Providing the
products and
services to the group
of people lying in the
middle to large
income groups and
also for all ages of
people lying in the
age group of youth to
the older generation
Provide this group
of customers with
the most
advanced and
stylish garments
that define the
variety of ongoing
fashion trends
around the world
The provision of a wide
range of prices along
with offers in the
beginning so that
customers belonging
to all age groups can
gain out of this and
also provide delivery
services of the
products to the
customers on priority
basis

Risks and Mitigation
 Milestones to be reached by the firm will include
reaching a global brand value through higher
revenue generation and expansion activities
every quarter. To ensure these requirements are
met, the revenue generation and the popularity
of the brand should be checked.
 The external risks which are mainly competition
will be overcome with the help of techniques
like expanding into regions where there is lower
number of such retail stores and also partnering
in certain cases