Marketing Internship Application

The assignment content is a cover letter from a marketing person applying for a Marketing Intern position at a hospital. The applicant highlights their experience and interest in aligning with the hospital's needs. They also discuss various buying situations in hospitals, including new task buying, straight re-buy, modified re-buy, derived demand, inelastic demand, joint demand, and fluctuating demand. The letter concludes by emphasizing the importance of understanding buyer requirements and seller considerations in the B2B decision-making process.

Cover Letter
Name
Address:
Email ID:
Phone No.:
Dear Ms. Chris,
As a dedicated & successful marketing person, I read your posting for a new Marketing Intern
with interest. My experience, interest aligns well with the qualification you are seeking at your
hospital, as a Marketing Intern & I will be of great valuable addition in your company.
With an in-depth study in marketing, I am adept & well versed with the daily hospital routine,
purchasing operations & other medical machine purchases.
 Researching on derived demand & joint demand of office, routine supplies & of medical
equipments.
 Increasing consumer satisfaction by B2B marketing, through outreach & promotional
activities.
 Generating revenue, reducing costs through diverse medical purchases & marketing
strategies.
In addition to my personal interest & qualities I have passion for different types of buying
situations in a hospital which depends entirely on derived demand of people & other
complexities such as-:
New task buying-: First time purchase of a major product & risk in great. Information needs are
high & evaluation of alternatives are difficult because of lack of inexperience. For example, the

decision to buy a new X-ray modeled machine or to buy a regular one requires knowledge &
hands on experience.
Straight re-buy-: This is routine, regular & requires no considerations of alternatives due to
existing satisfactory results with sellers. For example existing medical office supplies & routine
equipments.
Modified rebuy-: Since alternatives are considered as time, people equipped are re- considered
for example diagnostics supplies which add new features & value addition to products &
supplies.
Derived demand-: The demand for hospital equipment goods is ultimately derived from the
consumer goods. If the demand for the consumer good falls so will the demand for all the
equipment goods entering to their production & monitor the buying pattern of ultimate
consumers.
Inelastic demand: The total demand for much medical equipment’s goods & services is inelastic
that is not much affected by price changes & in the short run producers cannot make quick
changes in their production methods such as diagnostic centers & machines.
Joint Demand -: Joint demand occurs when one product is in lieu of existence of others to be
careful while exceptions may be found. It happens due to the changes in product specifications
such as pathology results.
Fluctuating Demand-: When the demand of goods & services becomes volatile in nature &
unpredictable then it's said to be fluctuating demand. Unpredictable demand happens for
medical equipment & supplies. Consumer demand can lead to implied increase in demand of
goods & supply or sudden fall in demand.

Understanding buyer requirement & seller consideration helps in price & quality of B2B
decision-making process requirements. Since healthcare is a vast industry so B2B business &
marketing helps in the word of promotion & advertisements. For example launch of new
medicine word of mouth through doctors & pharmacy helps in promotion. Similarly, through
new diagnostics, new equipment’s, machines through corporate tie-ups.
Thanks for your review & consideration.
Sincerely,
Name