Impact of COVID-19 on IHG: A Study on Challenges and Strategies

Foundation year project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................3
Background.............................................................................................................................3
Aim.........................................................................................................................................3
Objectives...............................................................................................................................3
Research problem...................................................................................................................3
Research questions.................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
What are the issues faced by IHG due to the outbreak of COVID-19?.................................5
What are the challenges faced by IHG in their operational functions due to outbreak of
COVID-19?............................................................................................................................5
What are the ways used by IHG to overcome with the impact of global pandemic COVID-19
................................................................................................................................................5
CHAPTER 3- METHODOLOGY...................................................................................................6
CHAPTER 4- RESEARCH USING SECONDARY DATA..........................................................9
CHAPTER 5: CONCLUSION......................................................................................................13
REFERENCES..............................................................................................................................14

CHAPTER 1: INTRODUCTION
Background
The outbreak of COVID-19 has developed severe issues for all the businesses but this
specifically drawn major impact on hospitality and tourism industry (Škare, Soriano and
Porada-Rochoń, 2021). As these are the industries wholly dependent on their customers and the
industry has higher value for their customers. The outbreak of COVID-19 has given serious
issues to the industries which are related with lowered profitability and customer footfall. The
organisation taken for the current report is IHG which is a British multinational hospitality
organisation headquartered in England. The company is having their presence in different
nations and at the same time the organisation is putting their efforts to enhance their presence.
Aim
To examine the impact received by tourism industry in their operational functions due to
outbreak of COVID-19 and ways adopted by the industry to overcome with global pandemic. A
study on IHG
Objectives
● To investigate the issues faced by IHG due to the outbreak of COVID-19
● To analyse the challenges faced by IHG in their operational functions due to outbreak
of COVID-19
● To determine the ways used by IHG to overcome with the impact of global pandemic
COVID-19
Research problem
The outbreak of COVID-19 has created different issues for survival of tourism and
hospitality industry. These issues have given impact on business operation of tourism and
hospitality industry in which the industry is facing complications in managing their customers
and organisational activities (Beh and Lin, 2021)On the other hand, the industry is also needed
to develop such measures by which they can deal with outbreak of global pandemic COVID-19
so that they can align their business functions with new normal.

Research questions
● What are the issues faced by IHG due to the outbreak of COVID-19?
● What are the challenges faced by IHG in their operational functions due to outbreak of
COVID-19?
● What are the ways used by IHG to overcome with the impact of global pandemic
COVID-19?