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Impact of COVID-19 on Business Strategies: A Case Study of Marks and Spencer

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Added on  2023-06-15

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This research evaluates the impact of COVID-19 on the marketing and advertising strategies of Marks and Spencer. It discusses the importance of marketing and advertising strategies for company's success, pandemic impact upon sales of M&S, and practical tips for advertising and marketing initiatives during the COVID-19 pandemic for M&S. The research methodology includes a positivism approach, deductive approach, survey research strategy, and quantitative research choice. The literature review highlights the importance of marketing and advertising strategies for company's success and the impact of the pandemic upon sales of Marks and Spencer.

Impact of COVID-19 on Business Strategies: A Case Study of Marks and Spencer

   Added on 2023-06-15

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Proposal
Impact of COVID-19 on Business Strategies: A Case Study of Marks and Spencer_1
Table of Contents
"To evaluate impact of COVID 19 on business strategies. A case study of Twitter".....................3
Research aim –.................................................................................................................................3
Research objectives -.......................................................................................................................3
Research questions...........................................................................................................................3
Rationale for the research................................................................................................................3
Research Methodology....................................................................................................................3
Literature review..............................................................................................................................4
Importance of marketing and advertising strategies for company's success...............................4
REFERENCES................................................................................................................................6
Impact of COVID-19 on Business Strategies: A Case Study of Marks and Spencer_2

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