Impact of Covid-19 on Hospitality Industry: A Case Study of Britannia International Hotel

This research aims to identify the impact of Covid-19 on hospitality industry’s performance, with a case study of Britannia International Hotel. The report helps to measure which parameters are creating issues in running their business and how it will affect the organizational productivity. The literature search explains the conceptual framework of the pandemic and the impacts of Covid-19 on Britannia International Hotel performance. The conclusion suggests different areas that could be used by Britannia International Hotel to improve organizational performance.

RESEARCH METHODS

I
INRODUCTION
There are different types of businesses which are running most by
understanding customer’s demand and providing kind of products as well as
services which can help to develop organizational productivity. The
environment is changing day by day where it became important to analysis the
environment and introduces the services accordingly. Covid-19 occurred in
whole world that has increased number of death cases. Due to this situation,
many businesses has been affected negatively.

RESEARCH RATIONALE
The major rationale behind this research is to develop their knowledge in
context to impact received by hospitality industry in Covid -19 period. It has
been seen that hospitality industry devastated due to Covid-19 and companies
has faced many disruptions that has affected their business negatively. The
present report helps to measure which parameters are creating issues in running
their business and how it will be affected the organizational productivity.

RESEARCH AIM
‘To identify the impact of Covid-19 on hospitality industry’s
performance’. A case study of Britannia International Hotel.

RESEARCH OBJECTIVES
 • To determine the conceptual framework of pandemic that occurred
in whole world.
 • To determine the impacts of Covid-19 on Britannia International
Hotel performance.
 • To explain the different areas this could be used by Britannia
International Hotel to improve organizational performance.

LITERATURE SEARCH AND
PRELIMINARY LITERATURE SEARCH
To determine the conceptual framework of pandemic that occurred in
whole world.
The Covid-19 is the situation that occurred in whole world and affected the
human being health. This was very difficult situation for all where number of
people dying and many of them facing the health issues. This is an acute
diseases that caused by corona virus, characterized by mainly by fever and
cough. People are facing health issues and it was spreading continuously in the
whole world.

CONTINUE…
To determine the impacts of Covid-19 on Britannia International Hotel
performance.
The pandemic has created many challenges for travelling and
hospitality industry as their businesses and profitability go
down. The crisis most affected tourism dependent countries
where it became most important to reduce the negative
impacts and manage all functions. In relation to Britannia
International Hotel, covid-19 is the major situation that
occurred in whole world and affected businesses badly.

CONCLUSION
To explain the different areas this could be used by Britannia International
Hotel to improve organizational performance.
From the presentation it can be determined that Covid-19 is
the major situation that has arisen in whole world and all
businesses has been affected negatively. This is important for
business industries to focus on changing environment and
provide kind of products and services that could help to
develop the organizational productivity.

REFERENCES
 Davahli, M.R., Karwowski, W., Sonmez, S. and Apostolopoulos, Y., 2020. The
hospitality industry in the face of the COVID-19 pandemic: Current topics and
research methods. International Journal of Environmental Research and Public
Health, 17(20), p.7366.
 Li, Y., Yao, J. and Chen, J., 2021. The negative effect of scarcity cues on
consumer purchase decisions in the hospitality industry during the COVID-19
pandemic. International Journal of Hospitality Management, 94, p.102815.