Impact of Covid-19 Pandemic on Business Performance of Tourism Industry: A Study on Hilton

Research Project
(Topic- Impact of Covid -19 Pandemic on business performance of tourism industry)

Table of Contents
Topic and an organisation................................................................................................................3
Background .....................................................................................................................................3
Aim .................................................................................................................................................3
Objectives of the research ..............................................................................................................3
Research problem ...........................................................................................................................3
Research questions .........................................................................................................................3
Chapter two .....................................................................................................................................4
Literature Review.............................................................................................................................4
Conclusion ......................................................................................................................................9
References .....................................................................................................................................10

Topic and an organisation
The topic is related to the impact of the Covid-19 on the performance of the tourism indutsry. As
the Pandemic has led to bring a major impact on the tourism industry and the economy as a
whole. The chosen organisation is Hilton which is known as a global brand which provides the
services of hotel and resorts which was founded by Conard Hilton. It is also one of the largest
hotel brands in the world.
Background
In the modern society, tourism plays an essential role in the overall economy and it was also
emotionally damaging for the most of the people. All the sections of the society got affected and
the sales declined because of the restrictions and the projects on hold. As the tourism sector is
one of the significant industry and due to Covid-19 the whole performance got affected. The
research will highlight the challenges which was faced by the tourism industry during the
pandemic. The chosen company for the research is Hilton and along with it, various measures
taken by the company to manage the impact on the business performance.
Aim
To identify the impact of Covid -19 Pandemic on business performance of tourism industry. A
study on Hilton.
Objectives of the research
 To identify the challenges faced by UK tourism industry during the period of Covid 19
 To assess the impact of Covid-19 on business performance of Hilton.
 To identify measures for reducing Covid impact on business performance of Hilton.
Research problem
The problem is related to the various challenges which was being faced by the tourism industry
in UK during the Pandemic. Mainly impact of the Covid-19 on the overall performance of the
Hilton. The global lock down caused a decline in the economy and due to which many
companies had to restructure their operations, rules and working in the market. All the
preservative measures will also be presented in the research.
Research questions
 What are the challenges faced by UK tourism industry during the period of Covid 19?
 What is the impact of Covid 19 on business performance of Hilton?

 What are the measures taken by Hilton to reduce impact of Covid on business
performance ?
Chapter two
Literature Review
According to Barnaby Bourton, Covid-19 has affected every sector of the industry,
mainly the tourism and hospitality industry. The pandemic is proved to be a challenge for both
companies and its employees. It is one of the most influential event mainly for the investors and
market participants. In 2020 the government has introduced a self-isolation period for the tourists
before entering into the country with the aim of stopping the spread of the virus (The COVID-19
impact on the UK’s travel & tourism industry).
As per Jaffar Abbas and et.al., there are various phases which were observed in
formulating the travelling industry with the aim to recover. As it is known that the pandemic has
led to bring so many global challenges, health related crisis and economic issues also. The
tourism and hotel industry had to face the main impact that is decline amounting to around 2.86
trillion US dollars, which quantified more than 50% revenue losses which is a major loss. For the
purpose of revival, with the help of innovation and change the tourism industry can come back
on track (Exploring the impact of COVID-19 on tourism: transformational potential and
implications for a sustainable recovery of the travel and leisure industry).
According to Jena Tesse Fox, the revenue of the Hilton has decreased around 38.4
percent year over year, and 53 percent compared to 2019. Also in in the first quarter of the 2021
the results highlighted the major impact on the company's operations. Due to the Pandemic and
travel restriction, it led to affect the overall revenue of the chosen company (Hilton bets on return
of business travel).
Chapter 3
The term research methodology is explained as the correct set of methods which are utilized to
ascertain and examine the subject matter in relation to the topic. As it allows the reader to
measure the overall dependability of the content. The methodology comprises of exact
procedures which are used to analyses the information about a topic. As it is an essential domain
of the research project because it also helps the researcher in the process of setting the process of
analysis of data. That is why, such methodologies comprises of various collection methods,
statistical analysis and the overall observations.