Impact of Covid 19 on Business and Tourism Industry: A Study on Virgin Holidays

Foundation Year Research Project
(To identify the impact of Covid 19 along with problems
facing by business and tourism industry while ensuring their
future sustainability)
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Contents
STAGE 1: PLANNING...................................................................................................................3
Introduction..................................................................................................................................3
Research aim and objectives........................................................................................................3
Research problem........................................................................................................................3
Research question........................................................................................................................4
Research methodology.................................................................................................................4
STAGE 2: CARRYOUT RESEARCH...........................................................................................7
Secondary data collection............................................................................................................7
How Covid 19 is impacting on UK business and tourism industry?.......................................7
What are the problems facing by business and tourism industry while ensuring their future
sustainability?..........................................................................................................................7
What are the ways that could use by Virgin Holidays for overcoming problems associated
with future sustainability?........................................................................................................7
Findings.......................................................................................................................................8
STAGE 3: SUBMIT A WRITTEN PROJECT REPORT THAT SHOWS THE RESEARCH
FINDINGS.....................................................................................................................................10
REFERENCES..............................................................................................................................11
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STAGE 1: PLANNING
Introduction
Future sustainability means acquiring the resources in such a way that current needs and
wants are being fulfilled by keeping in mind the needs of future generation. Before the hit of
pandemic Covid 19, travel and tourism industry is one of the vital sector in developing the
economy as well as for future sustainability. When the Covid 19 occurs it becomes very difficult
for the business especially tourism sector to manage their resources so that they can ensure
sustainability. There are three pillars of sustainability that is economy, social and environmental
and these pillar stands for profit, people and planet. After the era of Covid 19 business
performance and productivity impacted a lot as managing them in effective manner become
problematic and challenging. To know the impact of Covid 19 on future sustainability the chosen
travel and tourism organisation is Virgin holiday. The organisation was founded in 1985 and the
founder is Richard Branson. The firms operate their operation all over the world and some of
their subsidiaries are Virgin, holiday Cruises, Travel city direct etc. The companies headquarter
is in Crawely, England. The countries in which they do business are US, Africa, Canada etc.
Research aim and objectives
Research Aim:
To identify the impact of Covid 19 along with problems facing by business and tourism industry
while ensuring their future sustainability: A study on Virgin Holidays
Research Objectives:
 To determine the impact of Covid 19 on UK business and tourism industry
 To identify the problems facing by business and tourism industry while ensuring their
future sustainability.
 To determine the ways that could use by Virgin Holidays for overcoming problems
associated with future sustainability
Research problem
The main research problem that is faces on selected organisation is the impact of Covid
19 on their performance and productivity. It is due to decrease in their customer base after the
global pandemic. The sector is not able to improve their performance because the Crisis is so
worst that maintaining the needs of current is not possible which in turn the wants of future
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generation cannot be fulfilled. The buyers are least interested to go out instead they are more
concerned towards their health. The amount that they are spending prior on travelling is now
being utilise in other areas which impact the profit and revenue of travel and tourism sector.
Research question
 What are the impact of Covid 19 on UK business and tourism industry?
 What are the problems facing by business and tourism industry while ensuring their
future sustainability?
 What are the ways that could use by Virgin Holidays for overcoming problems associated
with future sustainability?
Research methodology
Research methodology is a systematic process of identifying, analysing and interpreting
the data in such a way that researcher can know what type of data is collected and how it is being
analysed. This section helps the investigator to gather valid and reliable information in order to
attain aim and objectives. There are various steps of research methodology, which are discussed
with the help of Onion framework.
Research philosophy: It can be defined as a set of belief and principle about the type of
data that is need to be gathered. They are classified into two form i.e., positivism and
Interpretivism (Snyder, 2019). Positivism philosophy gathers quantitative information in form of
number and Interpretivism collects qualitative data in words or statement. In present
investigation Interpretivism philosophy will be selected to obtain qualitative data.
Research approach: In this step the approach is selected for testing the hypothesis or
theories. Deductive and inductive are two approach, deductive approach test existing theories
and Interpretivism test new hypothesis and theories. In current research Inductive approach will
be chosen to test new theories which are in the form of qualitative.
Research strategy: There are different strategies which can be used to collect information
from respondent. Survey, systematic literature review, case study, action research and many
more are the kinds of research strategy (Kumar, 2018). As per the investigator, literature review
research strategy would be selected to obtain detail data about the study.
Research choice: Quantitative and qualitative are the choice to gather information. In
foremost numerical data is collected and in later non numerical information in form of words or
statement is gathered (Ragab and Arisha, 2018). Further they are sub divided into Mono method,
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