Impact of Covid-19 on TUI Group's Business Environment: A STEEPLE Analysis

BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Section 1...........................................................................................................................................3
Summary of TUI group................................................................................................................3
Section- 2.........................................................................................................................................4
TUI internal environments...........................................................................................................4
Section- 3.........................................................................................................................................5
TUI group micro environment.....................................................................................................5
Section- 4.........................................................................................................................................7
STEEPLE analysis.......................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment is the collections of external and internal factors such as customers
expectation, needs and employees, clients, suppliers, managements, activities by governments,
owners, social trends, market trends, innovation in technology and economic changes, etc. there
are various factors which influence the organization situations and environments. This helps in
identify the business opportunities, improve the performance of business, profitability, growth
and assist in planning of the business. The TUI groups is the tourism business and leading
tourism groups and it operates the 166 travel agencies in United Kingdom and provide services
to the million customers.
Company leading the online portals, hotels, aircraft, etc. company is maintain the
sustainability environments with the internal and external factors as well as corporate culture is
the responsibility of social, environmental and economic. This report will discuss the impacts of
Covid-19 on the company internal environments and impact on the government's recovery plan
as well as impacts on the macro and micro environments of Covid-19 and UK governments
recovery plan (Skutnabba, 2021). This report will also elaborate the pestle factors on TUI group
operation and suggestion for improve the macro and micro analysis as well as recommend the
TUI company can gain benefits from the UK governments recovery plan.
Section 1
Summary of TUI group
TUI company is leading the tourism groups and it gathers the better tours operators with
the better products and services. The company provide the various services such as hotels and
resort, aircraft, cruiser line, online portals and travel agencies. The company provide the better
quality services to customers. TUI company is compromise with the 400 more hotels and its
brands are located in the top class facilities in the regions, and they offer the variety of hotels as
according to the customers expectations and affordable criteria with the service quality, high
standard's organization performance and environmental management (Aburumman, 2020). The
hotel groups are also includes the various brands such as TUI blue, Robinson clubs and premium
club. In the context of providing the cruises, the company provide the offers as according to the
desire of different customers so, the company lead the luxury and expedition cruises in the