Challenges, Security, and Privacy of Online Business during COVID-19

This report discusses the challenges, security measures, and privacy concerns faced by individuals and businesses going online during COVID-19. It compares and contrasts the positive and negative aspects of selling products and services online/offline. It also explores two platforms, Team Viewer and WebEx, and their features, applications, and suitability for online collaboration.

COVID
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Contents
INTODUCTION..............................................................................................................................3
TASK...............................................................................................................................................3
Compare and contrast between positive as well as negative aspects of service, product being
sold online/offline........................................................................................................................3
Describe the challenges, measure of security and privacy of individual where business they go
online...........................................................................................................................................5
Select any two platform or tool that compare and contrast their features, application and
suitability.....................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTODUCTION
Coronavirus is based on the infectious diseases caused by several acute respiratory
syndrome. The virus that causes COVID-19 is transmitted through droplets generated when
infected person exhale, sneezes. Modern technology plays significant role than use of its current
time due to COVID-19. There are many enterprises trying to keep their services online while
using the various communication performed such as meeting, conferencing.
This report will discuss about the challenges measure of security and privacy of individual
where business they go online. Furthermore, it also Compare and contrast between positive as
well as negative aspects of service, product being sold online/offline. However, it will be
selecting suitable two platform or tool that compare and contrast their features, application and
suitability.
TASK
Compare and contrast between positive as well as negative aspects of service, product being sold
online/offline.
In the modern technology, it has probably one of the biggest and most significant invention
to have come about the business expansion. Many enterprise would be foolish to ignore it as a
channel with substantial route to market. However, it would require a lot of money to be made
online. It can get much better visibility of potential customer buying behaviour online.
Nowadays, people use both offline, online method for purchasing item through
organization but it needs to understand their positive and negative aspects, Also how it will
impact on the business capabilities in global marketplace (Hult, Sharma and Zhang, 2019). In
this way, it is important for understanding thing about the concept of online as well as offline
concept in proper manner.
There are large amount data collected with the help of simple analytical program. In order to
track this level of detail around physical store which is becoming extremely difficult and time
intensive. Afterwards, customer will use online method for checking the information of items
through website, application (Li, Liu and Huang, 2019).
It is worth considering both negative as well as positive aspects of online business. As
compare and contrast between positive, negative aspects of business to use online services.
Positive and negative aspect of online
Positive Negative
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 Quick and easy to achieve: it is much
easier to setup compared to other
physical store. There are various
online marketers such as eBay which
always used online medium to sell out
product as well as service
(Livingstone, Stoilova and Nandagiri,
2019). For online enterprise, it will
require to handle technical expertise to
get going and use official website in
order to product better facilities. It
became easier to implement in current
business market with both out of box
and customisable e-commerce
solution.
 Cheap to set up: it is another way to
provide the advantage of organization
where they have limited risk of
attacked with them if things are going
wrong way. Online marketer generally
charge less amounts for listing
products. In order to maintain the
standard and quality. Website is
another option that can usually get this
from ecommerce-software package.
 Marketplace take a cut: companies are
using online medium to sell their
product and service in marketplace. It
should be listing the item through
website, means that they get slice of
profits (Richardson and Milovidov,
2019). They do not get the large
amount of money but require to sell
more in order to make the same money.
Afterwards, it automatically lower
margin of business.
 More competition: It has limited
amount of shops whereas internet has
no specific constraint on the large
number of competing enterprise.
Various marketers that sell product
directly to consumer.
Table: 1
Positive and negative aspect of offline
Positive Negative
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The offline enterprise is depending the
traditional method. It is mainly used the
personal approach to target the marketplace.
It is not measured of they are not providing an
incentive.
The positive aspects of companies where they
are becoming more credibility as person
which able to see tangible aspects of product
as well as service (THAM and et. Al., 2019).
The negative aspects of business where they
are mainly focused on potential customer in
which able to see intangible of product as well
as service.
Online enterprise often isolate because old
generation people comfortable by using
tradition offline method for product
purchasing.
Young generation people prefer to choose
online method for purchasing product. In this
way, it has been increased the chances where
offline method isolated.
Table: 2
Describe the challenges, measure of security and privacy of individual where business they go
online.
Internet is the fastest way of connecting with global world, there are lot of business go
online for growth and development. Unfortunately, at some point it is not consider as safest one.
Many users are least bothered about online privacy and security which mainly unaware about the
plausible risk associated with it. Not consider as privacy but also encouraged the safety,
especially when organizations, individual are using online method which carried out the
important as well as secretive task such as banking and enterprise documentation files (Van
Ewijk, Steenkamp and Gijsbrechts, 2020).
Many organizations still tend to approach privacy solely as legal compliances issues rather
than social, economic and strategic issues. It could provide the better way to gain competitive
advantage in global marketplace. Afterwards, it has been decided that how to treat privacy risk,
threat. Enterprise need to take into account social as well as economic objectives. Furthermore,
privacy obligation will be complemented by another measurement and its aim to turn into
privacy protection into marketplace. In this way, individuals has a choice in market and also
improve their overall privacy.
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Due to COVID-19, many enterprise is running their operation through online platform. In
this way, it automatically increases chances of vulnerability. There are potential attacker target
the sensitive information or data of business, individuals.
Data driven innovation increase new privacy challenges
In this data rich online environment, there will be emerging the privacy challenge when
growing large number of entities such as ISP and retailers. Government also increasingly large
collection of personal data. It can be derived by mining which available data for different pattern.
In order to establish the correlation between them. It make possible to infer personal sensitive
information which may appear trivial at first such as individual purchase behaviour and
consumption of electricity (Zhang, Wang and Guo, 2019). Sometimes, it misuse these insight
which implicate the value as well as principle of privacy protection.
For Example- Social media is the platform whereas people may misuse the personal data
or information of individual. Through this online medium, it can easily track an individual’s
browsing and other personal data collected by smartphone. In this way, it will be significant
change in the online environment over last past decade. Individuals may compromise their own
privacy when they disseminate data about themselves. Hacker can target the individual’s
information with spending spam request. Although it easily misuse personal information of
person.
In another way, it also increasing the data driven privacy and security challenge in the
organization. An attacker can target particular organization by flooding its online service with
spam request, knocking its offline hours (Van Ewijk, Steenkamp and Gijsbrechts, 2020). Large
organizations and digital components are targeted as demonstrated massive attack which carried
out against anti-spam in the organization. Nowadays, it has rapidly increasing the strength of
attack over time, when they are using large amount of bandwidth for targeting the organizational
data.
It is necessary to emphasise that data breach have a significant impact on the individual
privacy and security. Many people can experience tangible harm which including financial loss,
injury, identify theft. In context of enterprise, Privacy as well as security challenges harm such as
damage to reputation, excessive intrusion into loss of trust. In generally, security incidents that
erode trust not just in affected the organization but also spill over to the consumer lose
confidence in the system.
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Unauthorised access to data rows
At certain point, the organization may contain confidential information which should not
be available to third part. As nee to granular access control and enforce confidentiality on the
data itself (Van Ewijk, Steenkamp and Gijsbrechts, 2020). For Example- A shared environment
enterprise should have access their own information where customer able to see their specific
orders. In some situation. It has increased the issue when unauthorised person will try to access
information because all data recorded within system. In this way, it become easier for attacker to
target the data through online platform or tool.
Measurement of security and privacy
While technical experts generally agree that digital security risk and privacy concern
which are changing in scale. It will require to implement an urgent action by different
stakeholders. On the basis of report, it has published with metrics covering a specific aspects of
digital security and privacy. However, it do not provide the sufficient details in regards of their
data or information. There are different way to measure the privacy and security of indiviudual’s
and organization that will try to go into online.
Protect device against attack: update regularly
The system vulnerabilities are publicly released, attacker are quickly to exploit them in
cyber-attack. Especially when information is made public. However, individual user is much
more significant where exploits may release for vulnerabilities (Van Ewijk, Steenkamp and
Gijsbrechts, 2020). It will require to update software on regular basis. In order to protect the
device against attackers.
Use strong password manager
It is another way to measure security aspects because strong password are typically
complex, hard to remember. Which means that user create flowed and easily broken password.
However, it may reuse which consider a major problem. If organization did not properly protect
and secure user’s password. Attacker can easily attempt to use on other sites.
Furthermore, it will require to use password manager that allows to have used unique and
strongest password.
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Ad blocking adds security and privacy
It another way to measure security, privacy aspects. Online advertising is another chaotic
ecosystem that involves various player from advertiser, ad networks to publishers. In some
situation, it can be identified the lack of visibility which ultimately allows attacker to create
malicious advertisements. In order to damage the data or information. In this way, it will be
measured the security aspects to use scripts that are running on server. It provide the security to
give alter message of in case it has found malicious advertisement.
Select any two platform or tool that compare and contrast their features, application and
suitability.
It has been selecting the two platform which mainly used for providing online solution.
Due to COVID-19, it has increases a lot of issue so that many enterprise decide to do work from
home for their employee (Van Ewijk, Steenkamp and Gijsbrechts, 2020). In order to establish the
coordination, collaboration and communication between team members.
Team Viewer
It is based on the remote desktop access tool that allows to remotely access and control the
desktop of computers. In particular organization, all colleagues work in same office. In modern
world, it is the fastest growing approach to handle the project by employees various at different
enterprise sites (Livingstone, Stoilova and Nandagiri, 2019). After spreading virus of COVID-
19, many organization may prefer to do work at home but they are establishing coordination
between them.
Team Viewer is a comprehensive solution which including multiple online collaboration
tool to simplify team communication. It provide the various offer features that enable to resolve
issues. In order to exchange the files within single application. It means that no longer have to
interrupt workflow and switch to another programs.
Web Ex
It is cloud-based collaboration suite that comprised of Webex meeting. It is the most
suitable platform that provide the better web conferencing platform to share information. After
COVID-19, many organization use the Webex platform which always support for improving
collaboration between team members (Livingstone, Stoilova and Nandagiri, 2019). Sometimes,
meeting also conducted through Webex platform where each and every people share their own
opinion, idea related project development.
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Web ex Team viewer
Features  WebEx provide HD video
conferencing for up to 6
member at same time. Each
conferencing member has
their own video feed and
easily navigable in the
personal meeting room.
 Companies with
geographically diverse team
members and other client
which always looking way
to establish collaboration. In
order to cut down the
unnecessary travel expenses.
 WebEx make it easier for
anyone to join video
conferencing session. It will
be established the integrated
communication. The
meeting attendance also
easily connect through VoIP
and also hosting the
conference.
 The feature of team
viewer is to provide the
facilities of presentation,
video conferencing and
demonstrating that can
easily share from one
person to another.
 Team viewer does not
require each machine to
have installed software
within system. Generally,
it is best platform which
always support for
customer.
 The individual people
can run the program
without installation
which allows members
remote access and
provide the strong
support.
Suitability WebEx suitable for travel and
tourism business where it can use
web application to join meeting. In
this way, travel firm use WebEx
platform to start connect with client.
In order to track or share the
information in proper manner
There are lot of applications for
purpose of presentation in
market. Unfortunately, they are
not properly supported for
classroom interactively learning
environment. In this way, it has
been explored the remote
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(Livingstone, Stoilova and
Nandagiri, 2019).
On the other hand, by using WebEx
tool that starts preparing to connect
with people and conduct meeting
session (Livingstone, Stoilova and
Nandagiri, 2019).
desktop such as team Viewer. It
is becoming suitable for e-
learning and help for improving
the environment or culture.
Application WebEx tool is increasing the
productivity and profitability of
organization. In order to share
documentation and easily control
remote desktop.
It is simplest way to integrated with
people through WebEx meeting
applications.
All WebEx web meeting
applications are provided on SaaS
basis, implement the essential IT
resources. Sometimes, it also
handling ongoing training session.
Therefore, it can easily improving
overall business capabilities and
abilities.
Team Viewers remote support
solution that connect to customer
hardware moment they require
without any setup hassles.
It is not only give a solution for
remote desktop access and also
maintained the file access issue
from third parties.
Companies are adapting the team
viewer platform which
monitoring the activities of
website, server and other
application that exists in running
condition.
Team member access remote
tool and say maintain the
production of business in global
marketplace.
Table: 3
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CONCLUSION
From above discussion, it concluded that Coronavirus is becoming the infectious diseases
caused by several acute respiratory syndrome. It can be identify that many enterprises trying to
keep their services online while using the various communication performed such as meeting,
conferencing. It has summarized the challenges measure of security and privacy of individual
where business they go online. Furthermore, it also Compare and contrast between positive as
well as negative aspects of service, product being sold online/offline. However, it has been
selecting suitable two platform or tool such as Team viewer and zoom in which compare and
contrast their features, application and suitability.
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REFERENCES
Book and Journals
Hult, G.T.M., Sharma, P.N. and Zhang, Y., 2019. Antecedents and consequences of customer
satisfaction: do they differ across online and offline purchases?. Journal of Retailing.
95(1). pp.10-23.
Li, Y., Liu, H. and Huang, Q., 2019. Information privacy concern and deception in online
retailing. Internet Research.
Livingstone, S., Stoilova, M. and Nandagiri, R., 2019. Children's data and privacy online:
growing up in a digital age: an evidence review.
Richardson, J. and Milovidov, E., 2019. Digital citizenship education handbook: Being online,
well-being online, and rights online. Council of Europe.
THAM, K.W. and et.al., 2019. Perceived Risk Factors Affecting Consumers’ Online Shopping
Behaviour. The Journal of Asian Finance, Economics and Business (JAFEB). 6(4).
pp.249-260.
Van Ewijk, B.J., Steenkamp, J.B.E. and Gijsbrechts, E., 2020. The Rise of Online Grocery
Shopping in China: Which Brands Will Benefit?. Journal of International Marketing,
p.1069031X20914265.
Zhang, H., Wang, Z. and Guo, C., 2019. Product recommendation in online social networking
communities: An empirical study of antecedents and a mediator. Information &
Management. 56(2). pp.185-195.
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