Crafting Your Future: Professional Practice and Research

CRAFTING YOUR FUTURE:
PROFESSIONAL PRACTICE AND
RESEARCH

Table of Contents
INTRODUCTION...........................................................................................................................3
Element 1.........................................................................................................................................3
Research essay.............................................................................................................................3
Literature Review........................................................................................................................3
How chosen industry in terms of directions and opportunities require specialised skill set.......5
Creative and ethical leadership skills..........................................................................................6
Element 2.........................................................................................................................................8
Digital showcase of self-reflection..............................................................................................8
Element 3.......................................................................................................................................10
Personal development plan........................................................................................................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Bread industry is a dynamic industry that supplies food to millions of consumers every
day. The focus of bread is the production and selling of flour and wheat based products that are
baked in an oven. Products that are prepared and sold by bread industry includes bread, cookies,
cakes, pastries and pies and many other products are included in this industry. This report
includes a research essay, self-reflection and personal development plan.
Research Aim
“To analyse the changes, emerging trends and competitive environment within the bread industry
and to assess opportunities for career development in this sector”.
Research Objectives
 To review existing research and other literature review on BREXIT and profits in the
bread sector
 To analyse the situation regarding the profitability of this sector now and in the future
 To explore future trends in a bread industry in the next two-three years
 To identify the challenges in bread industry due to BREXIT
 To draw conclusions and recommendations on how to overcome the challenges facing the
sector
 To analyse the skills gaps in the sector and to assess opportunities for career
development.
Research Question
 What is the effect of BREXIT on profits in bread industry?
 What are the major trends within the bread industry?
 What are the levels of competition in the sector?
Research Methodology
This is a secondary research and research type for this research is qualitative research. In
this research data has been collected from secondary sources and these sources includes Books,

Journals and online sources for bread industry. Reason behind selecting secondary research is
that it requires less time and cost and to undertake and complete secondary research is fast
compared to primary research.
Element 1
Research essay
Literature Review
According to Coyne and et.al., 2018 UK bread industry is worth £3.9 billion and is a large sector
of UK food industry. Total volume of breads is under 4 billion units and equivalent to almost 11
million loaves and packs sold every single day. In UK bread industry is divided into three main
sectors that are larger plant companies that produces around 80% of brad sold in UK and in-store
bakeries within supermarkets that produces around 17% and high street retail bakers that
produces rest breads. In this plant bakeries produce mainly wrapped bread of a large scale. Three
quarters of all the breads that are consumed in UK and is wrapped in sliced for the purpose of
convenience and to maintain value. In plant bakeries many of the bakeries produce bread for sale
under the name of retailer and in this largest manufactures of bread are Allied Bakeries, Hovis
and Warburtons. These three producers of bread accounts for almost ¾ of bread market on the
basis of value. In-store bakeries are another type of bakeries in which bread is baked in-store and
most of the large retailers have ins-tore bakeries. Craft bakeries is another type of bakery
producing breads in which craft bakers bake bread on their own premises and this sector has
been declining for many years and have been squeezed because of competition.
In order to understand competition in bread industry model of Porters’ Five Forces can be used
and this is as follows-
Threat of New Entrants- This is concerned with threat from organisations that new
organisations can enter into industry and increase competition in industry. This gets affected by
barriers of entry that includes rules and regulations, skills and knowledge required, and
investment required for entering into industry. In bread industry threat of new entrant is high
because it is easy to enter into bread industry.