Analysis of trends and opportunities for new bakery shop in Sheerness

Business research

TABLE OF CONTENT
TOPIC: Analysis of trends and opportunities for new bakery shop in Sheerness...........................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Background of the study:.............................................................................................................3
Aim:.............................................................................................................................................4
Objectives:...................................................................................................................................4
Research question:.......................................................................................................................4
Research rationale:.......................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Theme 1: Examining current trend in the UK Bakery industry:..................................................4
Theme 2: Analysing growth and success opportunities for new venture:...................................5
Theme 3: Evaluating Factors that affect success of new venture:...............................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
Research type:..............................................................................................................................7
Research approach:......................................................................................................................7
Research philosophy:...................................................................................................................7
Data collection:............................................................................................................................8
Data analysis:...............................................................................................................................8
Ethical consideration:...................................................................................................................8
CHAPTER 4: DATA ANALYSIS..................................................................................................8
CHAPTER 5: DISCUSSION.........................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES................................................................................................................................1

TOPIC: Analysis of trends and opportunities for new bakery shop in
Sheerness.
CHAPTER 1: INTRODUCTION
Bakery industry is one of the fastest growing industry of the UK, this sector worth 3.9
billion euro in the country. This industry actively contribute in the betterment of food market,
there is high demand that drive consumer towards bakery market. Bakery shop fall under SME
where corner shops provide wide range of food products to the consumer, food industry focus on
variety of item including bakery items like cake, bread, biscuit and other type of snack item that
fulfil demand of consumer (Linzalone and Lerro, 2021). Bakery shops can be found in the corner
area where, small business tend to provide fresh cake and other item. Consumer in the UK
demand more taste in bakery item, day by day changing demand of the consumer impact whole
industry and allow small business to grow rapidly. It is very clear that bakery industry is
connected with every external factor, small shop and corner stall provide wide range of bakery
item. The bakery industry of the UK is divided into three segments:
Large plant bakers that contribute 75% value in the bakery industry and actively
participate in the betterment of the food industry. Large plant bakers produce wrapped bread that
have shelf life of around 7 day or 1 week, these bread are for daily use where consumer regularly
purchase bread. Most manufacturer of bread focus on retail market, they keep eye on bakery
industry as well as retail industry to become competitive in the market.
In store bakery contribute 35% value to the bakery industry, these are small corner shop
that produce their own raw material and make cakes and other food item. This area of bakery
industry actively participate in the betterment of industry, even small bakery shop actively
contribute in the economy growth. In store bakery are solely run by individual, if a new venture
want to explore bakery industry then they have to focus on in store bakery pattern that allow
them to start at initial stage.
Background of the study:
This study is based on Celebration bakery, this is new venture planning to open their
business in Sheerness. Celebration bakery will consider market condition of Sheerness where
current trend will be capture to become competitive in the market, celebration bakery will
consider growth and succession opportunities while entering or starting in local market of
Sheerness. Celebration bakery is new business venture which means this company have to

consider key effective matrix including IFE matrix, EFE matrix and QSPM matrix that will
allow celebration bakery to examine key factors arrive in bakery industry of the UK.
Aim:
The aim of this study is “To Analyse trends and opportunities for a new bakery shop in
Sheerness. ” A case study of Celebration bakery.
Objectives:
To examine current trend in UK Bakery industry.
To analyse growth and success opportunities for proposed new venture in Sheerness.
To evaluate factor affecting success of new venture in the market.
To recommend growth strategies for new bakery ventures in Sheerness.
Research question:
 What are current trend in the UK bakery industry?
 What are growth and success opportunities for new venture?
 What are different factors that affect success of new venture?
 What are different growth strategies for new bakery venture?
Research rationale:
The reason for selecting this topic to provide clear understand about bakery industry of
the UK and allow SME and new venture to develop strategies to capture current trend in the
industry (Phan, 2016). There are certain other reason associated while choosing this topic, at fist
this provides effective understanding about current trend in bakery industry, secondly this topic
allows SME to understand which growth and success opportunities will be best for them in the
process. And there is personal interest in understanding this topic and explore bakery industry
and its impact on economic growth of the country.
CHAPTER 2: LITERATURE REVIEW
Theme 1: Examining current trend in the UK Bakery industry:
According to Mathuravalli, (2021), UK's bakery industry is one of the fastest growing industry
that actively contribute in the betterment of the economy. Trend in this industry keep changing
according to taste and preference of the consumer, it is very clear that sugar free bakery is
current trend in the industry where consumer are demanding sugar free item such as sugar free
biscuit and even cake, bakery and confectionery have massive growth in food area, bakery
industry is one of the fastest growing industry that have rapid growth and small scale business