Create Business Opportunities Plan Report

Running head: BUSINESS PLAN
From Nature For Him (FNFM), London-A Business Plan
Name of the student
Name of the university
Author Note:

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BUSINESS PLAN
Executive Summary:
Changes in the preferences of customers can create business opportunities in the market. These new business opportunities can
encourage entry of new entrepreneurial ventures which usher new products and create more employment opportunities. The
entrepreneurial ventures generate more revenue and contribute to the growth of the industry as a whole. That is why entrepreneurial
ventures are encouraged in both developed and emerging firms. The report speaks about an entrepreneurial venture by the name of
From Nature For Him which would be based in London, the United Kingdom. The firm would market male grooming products. The
increase in the preferences among men for skincare has provided the opportunity to the firm to enter the market. FNFH would market
its products both offline and online.

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BUSINESS PLAN
Table of Contents
Part 1. Introduction:.....................................................................................................................................................................................5
Part 2. The new business venture:...............................................................................................................................................................5
Part 3. Mission statement:............................................................................................................................................................................6
Part 4. Marketing plan:................................................................................................................................................................................6
Part 4.1. Product description:...................................................................................................................................................................6
Part 4.2. Target market, segmentation, and industry type:..........................................................................................................................7
Part 4.2.1. Target market:....................................................................................................................................................................7
Part 4.2.2. Segmentation:.....................................................................................................................................................................7
Part 2.2.3. Industry type:......................................................................................................................................................................8
Part 4.3. Promotion strategy:...................................................................................................................................................................9
Traditional promotional platforms:......................................................................................................................................................9
Digital strategy:...................................................................................................................................................................................9
Part 4.4. Place strategy:.........................................................................................................................................................................10

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BUSINESS PLAN
Part 4.5. Pricing strategy:.......................................................................................................................................................................11
Part 4.6. Competitive advantage:...........................................................................................................................................................11
Part 5. Operational plan:............................................................................................................................................................................12
Part 5.1. Legal nature of firm:...............................................................................................................................................................12
Part 5.2. Management team:......................................................................................................................................................................12
Part 5.3. Locality and facility:...............................................................................................................................................................12
Part 5.4. Equipment plan:......................................................................................................................................................................13
Part 5.5. Staffing plan:...........................................................................................................................................................................13
Part 5.6. Suppliers used:........................................................................................................................................................................13
Part 5.7. Breakeven analysis:.................................................................................................................................................................13
Part 6. Finance:..........................................................................................................................................................................................14
Part 6.1. Cash and proforma discussion:...............................................................................................................................................14
Part 6.2. Ratio analysis:.........................................................................................................................................................................15
Part 7. Spreadsheets:..................................................................................................................................................................................15

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BUSINESS PLAN
Part 7.1. Cashflow 12 months year 1:....................................................................................................................................................15
Part 7.2. Year 1 income and balance sheets:.............................................................................................................................................16
Part 7.3. Year 2-4 income and balance sheets:..........................................................................................................................................16
References:................................................................................................................................................................................................19

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BUSINESS PLAN
Part 1. Introduction:
Male grooming is one of the booming segments in the skincare and beauty industry. Today men are increasing taking care of
their beauty and how they look. Men today use a llot of products like shaving cream, beard oil and shower gels to enhance their
beauty. The United Kingdom is one of the world’s leading male grooming markets (Fury 2016). This growing segment of the beauty
and skincare market has attracted several start-ups to enter the market and cater to the beauty needs of men in order to generate high
profits. The aim of the paper would be presenting a business plan for a start-up venture called From Nature For Him or FNFH which
would be based in London, the United Kingdom. The firm would manufacture and market male grooming products made from organic
ingredients.
Part 2. The new business venture:
The new business named From Nature For Him (FNFH) would manufacture and market organic male grooming products.
The firm would be a sole proprietor firm in the initial days and in the long run it would get listed on the London Stock Exchange. The
headquarters of the firm would be in London, the United Kingdom. The firm, though in the initial stage would limit its operations
within the United Kingdom, would expand into the foreign market. The product line would consist of shaving creams, face wash,
beard oil, soap bars, shampoo and shower gels, all made from organic raw materials. The raw materials which would be used in the
products would include clay, aloe vera, sandalwood and British rose. The United Kingdom is a developed economy and home to