A Business Plan for All You Need (AYN)-A

Running head: BUSINESS PLAN
A Business Plan for All You Need (AYN)-A Convenience Store
Name of the student
Name of the university
Author Note:

Running head: BUSINESS PLAN
Executive Summary:
The report below explores the market opportunities of a convenience store called All You Need
to enter and sustain in fiercely retail market of London. The retail market in the country
experiences presence of both resident and foreign retail firms. The scale of operations of the
retail firms can vary from as big as a multinational retail chain to a small convenience store.
These retail firms compete from customer share and revenue generation, thus making it difficult
new entrants to enter. AYN should form an aggressive marketing strategy to enter the UK and
sustain its business.

Running head: BUSINESS PLAN
Table of Contents
Introduction:....................................................................................................................................3
Part 1. Characters of the chosen business industry and market:......................................................3
Part 1.1. Key characteristics, trends and innovations in the market:...........................................4
Extremely competitive:............................................................................................................4
Increasing disposable income among the consumers in the UK:............................................4
Ecommerce marketing operations on the rise:.........................................................................5
Innovations:.................................................................................................................................6
Part 1.2. Barriers to entry into the industry:................................................................................7
Part 2. Proposed business model using business model canvas:.....................................................7
Part 3. Different options available and decisions needed to be made:............................................9
Part 3.1. Route to the market:......................................................................................................9
Part 3.2. Legal structure:..............................................................................................................9
Part 3.3. Funding options:..........................................................................................................10
Part 3.4. Product line to be launched:........................................................................................10
Part 4. Areas needs management in the new business and approach to be taken:.........................10
Part 4.1. Manpower:..................................................................................................................10
Part 4.2. Financial resources:.....................................................................................................11
Revenue generation:..............................................................................................................11
Capital generation and investments:......................................................................................11

Running head: BUSINESS PLAN
Conclusion:....................................................................................................................................11
References:....................................................................................................................................13