Creating a Marketing Brochure

Creating a Marketing
BROCHURE

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Key marketing strategies.............................................................................................................3
Performance Measurement..........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing may be defined as the process of activities in which the company is associated
with the buying and selling of a product and services. A company in order to market its products
and services it needs to advertise its products and services in order to attract the present and
potential customers (Armstrong and et.al., 2015.). In this report Think Childcare Ltd is taken as
an organisation, which is going to start child care centre, present report discusses about creating
a real or hypothetical children's care service which requires the information about the service,
management required, special activities, the program, service philosophies, operating hours,
achievements and fee structure of the service delivered.
MAIN BODY
In order to start a new child care business there are many things which needs to be
considered while starting a child care centre across Australia. Think child care service is opening
child care centres in different parts of Australia. There will be different child services which will
be provided in the centre for the babies from the 6 months to 3 years of age. The services which
will be provided by the centre will be taking the care of children in the centre and also provides
the education to the parents about the quality of child care which will help the parents in early
child learning (Turner, 2018). For this purpose Think Child care have to care of legal
assessments, licensing, background check, legal considerations and market analysis in order to
start a new business. An organisation has to formulate a proper business plan and proper
marketing strategies which will help the company to start up the business (Strengers and et.al.,
2017). There are various types of marketing material which a company can opt in order to
deliver the information to the customers. The information provided will be
Key marketing strategies
There are various marketing strategies which can be used by Think Childcare in order to
promote new child care service centres. Various strategies which can be implied by the company
are as follows:
Referrals: It is the one of the best way of marketing strategy which can be used by the Think
Childcare. It will help the company to create a system which allows the customers to do
marketing of the service, as people are 4 times more likely to buy a service which is referred by
the friends, colleague and relatives (Lee and et.al., 2015). Despite of tech publication reviews, a
1