Creating a Winning Business - A2 Workbook

MN5W50QA - Creating a Winning Business
Project 2 Workbook:
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Lecturer: [type here]
Submission Date: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
The business idea being chosen by Stay healthy company is supplying organic and locally grown and cultivated vegetables and fruits along with cruelty-free body or vegan
household goods. Such new business proposition must be developed and certain aspects are to be covered keeping in mind the components and elements of Business
model Canvas. The business idea is to render users with fresh and organic products which would be beneficial for their health and to maintain their lifecycle as well. The
business is located in UK and in main market which would help to be easily accessible from customers point of view.
Page 1

Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
Key partners chosen for business
plan are grocery stores,
companies or stores which are
already dealing in such areas or
stuff such as supplying
vegetables and fruits for the
business on organic grounds. The
key resources utilised are seeds,
crops produced without use of
synthetic pesticides, fertilizers or
other genetically modified
elements.
The key activities which the
business has taken in account is
bifurcated in three parts which
are as under:
 Qualitative seeds
 Assessment of crops
 Personal visits to store
being chosen for
supplying.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
There are very important actions
which the company taken in
account must be performing for
carrying out operations
successfully. They must be able to
reach marketplaces, manage
customer relationships in
environment and generate
revenues as well. The key activities
must be focusing on reaching
customer segments over a larger
scale and fulfilling its value
proposition as well. There are
three categories such as designing,
manufacturing and production as
well. These are the activities which
are required in every business to
carry out their work in a specific
manner.
Channels could be raising
awareness among users about
business goods and services and
also helping consumers to
evaluate company's value
proposition.
Revenue streams taken in account
by company could be by selling
assets, advertising etc. It could be
ways which would be producing
and generating maximum income
and revenues for making the
business successful.
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
The value proposition which are
being aimed for sorting out the
issues such as rendering them the
best products and also eliminating
the use of pesticides which would
harm their health and lifestyle as
well. It aims to serve the needs
and expectations of a consumer in
best possible manner. Customer
expect to access fruits and
vegetables which would not be
containing any harmful medicines
or injections thus the business
concentrates on areas which
would help to render such items
that are fruitful for the business in
long run.
Marketing & Sales
Communication
How will we raise awareness of our
products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
The marketing strategy of the
business considers pitching the
idea in big companies and stores
which are at present located in UK
such that they could further lead
to more awareness in business
context. Linking and getting
engaged with several organic
based stores and companies would
help the business cover consumers
at a larger scale.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
The customer segment for the
business would be considering
globalised organic beverages and
food which are being valued at
$187,485.6 million in UK. This could
be covered slowly and steadily by
the business after developing an
effective and efficient plan.
Page 2

Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
These key activities which are
being provided to the consumers
are assessment of crops,
Qualitative seeds and
development of stores which are
being taken in account for carrying
out supply of fruits and vegetables.
It could be ordered through online
sites as well which would help the
business to work and function
online as well as offline.
Product & Service Delivery
Channels
How will customers purchase and
receive the product or service?
What about after sales support e.g.
returns? Where will the marketing
communication direct customers
to?
Type here:
The product and service could be
accessed through online sites as
well as offline stores too.
Customers would be having
benefit to report a problem
through online mediums if they
face any issue which would be
given utmost priority and sorted
out within 24 hours. They can
speak to customer support
executive which would guide them
for easy return and refunds if they
face any issue or problem.
Cost Structure
What are the most important costs inherent in our business model? (think about fixed and
variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value driven? Is
there an opportunity for economies of scale?
Type here: The most important cost and expense are related to the services being used by
the customers based on the needs and demands, taste and preferences on daily basis
combined all at one place for 15 consecutive days time span conducted by the company in
economy. Purchasing land and opening a store would be considered as most expensive one
as the users would be needing easy access to stores so that their issues could be sorted out
there and then also they would be able to render their feedbacks if any and convey their
expectations as well.
Revenue Related
What value are our customers willing to pay for? What are they paying now? How do they
currently pay and how would they prefer to pay? How much does each possible revenue stream
contribute to overall revenue? How might we price this product or service e.g. subscription,
fixed or variable pricing, pay in advance, PayPal?
Type here:
Page 3

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Explain the history behind your idea: e.g. how did you come up with the idea, why
do you think it will be successful? Why do you think you are the right person to
develop this idea?
Type here: I had witnessed people around me, my friends, my relatives facing
issues such as health and quality in fruits and vegetables being consumed which is
affecting their lifestyle over larger scale. So it is a issue which must be resolved as
people consider health as their priority also food which is a basic necessity of every
person must be provided in good quality for better living and standards as well. I
think that I am the best person for developing such idea as I have come across
issues of people present in my surroundings which would be kept at priority. The
solution for eliminating use of harmful medicines and pesticide is to do organic
farming and produce fruits and vegetables at larger ground which would help the
business to render services more easily and timely.
Reflection: What do you understand by the term ‘reflection’? What is an ‘action
learning set’ and why might it be more effective than individual reflection?
Type here: It can be explained as a method or technique which would help to
explore issues which are being backed up by an past experience. It can be explained
as an action plan for changing their opinions into reality. It would also provide an
advantage for tacking the misunderstandings, through observations and from past
experiences as well. In this user has to think about several alternatives and assert
the reasonable interpretation. It provides assistance for working with the team
unity with quick responses and main guidelines as well as norms. It would also
provide help to find solutions for the problems which are prevailing. It also helps to
improve the learning skills of people and to keep them in discipline and to operate
or work the activities on a daily basis.
Assumptions: What are the main assumptions behind your business idea? How
could you test those assumptions?
Type here: The main assumption taken behind the business idea chosen is the
capital fund which would be invested in the business plan and the marketing
strategies which are being taken in account.
Page 4