Organic Mart Business Model Canvas Workbook

MN5W50QA - Creating a Winning Business
Assignment 2 Workbook: Due Date 22 July 2022 Before 3.00 pm
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Lecturer: [type here]
Submission Date: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
Page 1
The current business idea is of opening a retail store which will be deal with every organic product. These different range of product and
services will be including the organic food products, energy drinks, beverages, beauty products and many other different kind of the
product. The only different between the normal supermarket and the organic supermarket will be that in this mart everything sold will be of
organic material only. The name of the supermarket is Organic Mart which will be including the product and services totally relating to the
organic products only. This mart will also provide the facility to other organic companies to sell their product through this store.

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
The key partners and suppliers for
Organic Mart involves the
following-
Direct farmers who produces the
products
Other organic food product brands
Beauty product brands who deal in
use of organic product only.
Technical company
Transportation and logistics
Marketing companies
There are different types of the
resources which will be provided
to the company for managing and
maintaining all the organic
products.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
The key activities of the business
will include-
Intense advertising
PR promotion
Customisation and professional
working
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
The value being offered by the
Organic Mart is the fact that
majority of consumer require to
use the organic product which will
not be harm their health and skin.
Hence, this value is being provided
to the consumer by way of
providing them good quality
organic products
(Thirunavukkarasu and et.al.,
2022). Also, consumers have the
problem that product having
chemical and other harmful
substances might affect the health
of the person. Hence, this problem
will be solved with help of product
and services of mart. Along with
this the consumer need that will
be satisfying by this store is of
enhancing the standard of living
and using good quality organic
products.
Marketing & Sales
Communication
How will we raise awareness of
our products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
Online advertising with help of
social media platforms.
Leaflets and print media
advertising
Television advertising
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
The major target segment for the
Organic Mart is the young people
who are more health conscious
and care more for the way they
appear and look (Sparviero,
2019). Also the people who are
more focused on maintaining their
standard of living will be another
target segment being selected.
Along with this the working
women and other women too will
be target especially for the organic
beauty product range.
Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
The key resources necessary for
Organic Mart involve-
Human resource
Financial resource
Technical resources
Product & Service Delivery
Channels
How will customers purchase and
receive the product or service?
What about after sales support
e.g. returns? Where will the
marketing communication direct
customers to?
Type here:
The consumer will have the facility
of both going to the store and
purchase and also the facility of
online website.
Along with this there will be a
policy of 3 days’ return being
provided to the consumers. Also
the website and 24/ 7
communication facility is being
provided for the consumers.
Cost Structure
What are the most important costs inherent in our business model? (think about fixed and
Revenue Related
What value are our customers willing to pay for? What are they paying now? How do they
Page 2

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value driven?
Is there an opportunity for economies of scale?
Type here:
The infrastructure cost
Marketing cost
The most expensive cost is the marketing because all the marketing techniques are costly.
currently pay and how would they prefer to pay? How much does each possible revenue
stream contribute to overall revenue? How might we price this product or service e.g.
subscription, fixed or variable pricing, pay in advance, PayPal?
Type here:
The current payment can be done in both format that is electronic payment or physical
payment as well. the payment of every product varies from the type of the product.
End of page 2
Page 3

Business Model Canvas Version 1: Reflection (Maximum 400 words for the page)
Explain the history behind your idea: e.g. how did you come up with the idea, why
do you think it will be successful? Why do you think you are the right person to
develop this idea?
Type here:
In this highly modern and competitive environment the people have become more
conscious on the way that how they look and present themselves within the
society. this is pertaining to the fact that competition has increased to a great
extent and for securing a good position person need to look confident and good.
Hence, this can only be done in the case the person is using good quality products
and they must be healthy and safe for the person to use. This is because of the
reason that in case the product and services will be not of good quality then it will
be affecting the interest of the person with the company products (García-Muiña
and et.al., 2020). also it the necessity of the current working condition that good
quality organic products are being made available to the consumer at nominal
prices. This idea will be successful for the reason that it meets the current need and
assist the person in solving their problem. Hence, as a result of this the business
will be getting successful without any problem.
I will be suitable person for developing this idea as I have faced the issues and
consequences when the person does not look good. With this the confidence level
of the person also reduces and I was not able to work in better and effective
manner. Hence, this business idea will be assisting me to help the people in
maintaining their lifestyle and standard of living.
Reflection: What do you understand by the term ‘reflection’? What is an ‘action
learning set’ and why might it be more effective than individual reflection?
Type here:
The reflection can be stated as the concept through which the person can recall
their past learning and experience and try to improve the future working. This
reflection is a practice which includes remembering of the past experience and try
to use the learning in improvement of the future working as well. there are many
different types of the methods and models which assist the person in writing the
reflection in better and effective manner (Dobrowolski and Sułkowski, 2021). Along
with this the reflection will be helping the person in assimilating the learning in
better and effective manner.
Along with this the action learning set is a concept which involves more people
working together on common topic and try to improve the knowledge relating to it.
The group reflection is better in comparison to the individual reflection (Giourka
and et.al., 2019). This is because of the reason that when more people work on a
particular task then more information can be gathered. Hence, for this it is better
than individual learning.
Assumptions: What are the main assumptions behind your business idea? How
could you test those assumptions?
Type here:
The major assumption behind the business idea are as follows-
The people and consumer are fully motivated towards buying of the healthy and
organic products whether it relates to food, beauty or any other segment.
The trend of living healthy life will continue always

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
End of page 3
Page 5

Business Model Canvas Version 2: After the Pitch (just provide changes since last version) Maximum 400 words for the page.
Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
After the pitch some of the new
partners and other suppliers have
also engaged which are as follows-
The legal authorities
The online stores dealing in
organic product
The resource used from these will
the product of different online
organic retailers and their
products will be sold in Organic
Mart. Also the legal authorities
include the people who govern the
working of the supermarkets and
for protection of the consumers.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
another set of key activities for
Organic Mart is as follows-
Hiring a warehouse for storing
products and other material
Undertaking boarding and
hoarding advertising
Trying to attract more skilled set of
employees
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
further the value added within the
business is to use the products
which are healthy for the person
and are eco- friendly as well so
that it protects the environment as
well. further another value which
will be delivered to the consumer
will be focus on only the vegan
food products only and not any
other non- vegan food.
Marketing & Sales
Communication
How will we raise awareness of
our products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
for raising the awareness of the
product and services effective
combination of the social media
and digital technology for
marketing will be combined with
the traditional marketing methods.
This will be providing information
to all type of the consumer that is
using the social media platforms
and for the people who are not
having access to the social media
will also get effective knowledge of
all the updates of the changes in
the product and services.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
after the pitch and market
research some of the new
segment of the consumer have
been analysed and these involves
the following-
after the pitch and market
research some of the new
segment of the consumer have
been analysed and these involves
the following-
parlour and beauty wellness
centre
gym and fitness centre
Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
further after the pitch new
resources to be used involves-
warehouse
hiring quality analyst for
maintaining the quality of the
goods and services.
Product & Service Delivery
Channels
How will customers purchase and
receive the product or service?
What about after sales support
e.g. returns? Where will the
marketing communication direct
customers to?
Type here:
the pitch provided some of the
product and services delivery
channels have also changed a little
bit. These changes are as follows-
along with the offline and online