Creating and Managing Competitive Advantage
VerifiedAI Summary
The report focuses on creating and managing competitive advantage to sustain in the market. This focuses on analysing the micro and macro environment that helps the organisation to achieve the competitive advantage faster. The SWOT analysis of Whittaker Company helps to handle the competitive market and advance in financial prospective. VRIO model helps to analyse the distribution of resources internally and properly utilise the resources to achieve more production with low cost for the company. The objective of this report is to demonstrate the market status of Whittaker’s Chocolate Company so as to achieve more competitive advantage in the economic market.
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