Creating a Winning Business - A2 Workbook

The A2 workbook for creating a winning business covers topics such as business model canvas, key partners, key activities, value propositions, marketing & sales communication, customer segments, cost structure, and more. The workbook includes a reflection section and is suitable for MN5W50QA - Creating a Winning Business course.

MN5W50QA - Creating a Winning Business
Project 2 Workbook:
Business Model Canvas - Iteration and Reflection
Student Id: [type here]
Lecturer: [type here]
Submission Date: [type here]
NOTES
1. You should stick to one page for each of the parts. To achieve this, you may reduce the font size if needed (no smaller then 8) and you can delete the
guidance words in italics
2. Make full use of the Guide questions in italics in the Workbook
3. For Versions 2 and 3 of your BMCs – you ONLY need to show the changes from the previous version
In the box below, please explain in simple terms, your business idea. Maximum of 100 words
The business idea being chosen by Stay healthy company is supplying organic and locally grown and cultivated vegetables and fruits along with cruelty-free body or vegan
household goods. Such new business proposition must be developed and certain aspects are to be covered keeping in mind the components and elements of Business
model Canvas. The business idea is to render users with fresh and organic products which would be beneficial for their health and to maintain their lifecycle as well. The
business is located in UK and in main market which would help to be easily accessible from customers point of view.
Page 1

Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
Key partners chosen for business
plan are grocery stores,
companies or stores which are
already dealing in such areas or
stuff such as supplying
vegetables and fruits for the
business on organic grounds. The
key resources utilised are seeds,
crops produced without use of
synthetic pesticides, fertilizers or
other genetically modified
elements.
The key activities which the
business has taken in account is
bifurcated in three parts which
are as under:
 Qualitative seeds
 Assessment of crops
 Personal visits to store
being chosen for
supplying.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
There are very important actions
which the company taken in
account must be performing for
carrying out operations
successfully. They must be able to
reach marketplaces, manage
customer relationships in
environment and generate
revenues as well. The key activities
must be focusing on reaching
customer segments over a larger
scale and fulfilling its value
proposition as well. There are
three categories such as designing,
manufacturing and production as
well. These are the activities which
are required in every business to
carry out their work in a specific
manner.
Channels could be raising
awareness among users about
business goods and services and
also helping consumers to
evaluate company's value
proposition.
Revenue streams taken in account
by company could be by selling
assets, advertising etc. It could be
ways which would be producing
and generating maximum income
and revenues for making the
business successful.
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
The value proposition which are
being aimed for sorting out the
issues such as rendering them the
best products and also eliminating
the use of pesticides which would
harm their health and lifestyle as
well. It aims to serve the needs
and expectations of a consumer in
best possible manner. Customer
expect to access fruits and
vegetables which would not be
containing any harmful medicines
or injections thus the business
concentrates on areas which
would help to render such items
that are fruitful for the business in
long run.
Marketing & Sales
Communication
How will we raise awareness of our
products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
The marketing strategy of the
business considers pitching the
idea in big companies and stores
which are at present located in UK
such that they could further lead
to more awareness in business
context. Linking and getting
engaged with several organic
based stores and companies would
help the business cover consumers
at a larger scale.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
The customer segment for the
business would be considering
globalised organic beverages and
food which are being valued at
$187,485.6 million in UK. This could
be covered slowly and steadily by
the business after developing an
effective and efficient plan.
Page 2

Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
These key activities which are
being provided to the consumers
are assessment of crops,
Qualitative seeds and
development of stores which are
being taken in account for carrying
out supply of fruits and vegetables.
It could be ordered through online
sites as well which would help the
business to work and function
online as well as offline.
Product & Service Delivery
Channels
How will customers purchase and
receive the product or service?
What about after sales support e.g.
returns? Where will the marketing
communication direct customers
to?
Type here:
The product and service could be
accessed through online sites as
well as offline stores too.
Customers would be having
benefit to report a problem
through online mediums if they
face any issue which would be
given utmost priority and sorted
out within 24 hours. They can
speak to customer support
executive which would guide them
for easy return and refunds if they
face any issue or problem.
Cost Structure
What are the most important costs inherent in our business model? (think about fixed and
variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value driven? Is
there an opportunity for economies of scale?
Type here: The most important cost and expense are related to the services being used by
the customers based on the needs and demands, taste and preferences on daily basis
combined all at one place for 15 consecutive days time span conducted by the company in
economy. Purchasing land and opening a store would be considered as most expensive one
as the users would be needing easy access to stores so that their issues could be sorted out
there and then also they would be able to render their feedbacks if any and convey their
expectations as well.
Revenue Related
What value are our customers willing to pay for? What are they paying now? How do they
currently pay and how would they prefer to pay? How much does each possible revenue stream
contribute to overall revenue? How might we price this product or service e.g. subscription,
fixed or variable pricing, pay in advance, PayPal?
Type here:
Page 3

Business Model Canvas Version 1: Initial Idea (Maximum 400 words for the page)
Explain the history behind your idea: e.g. how did you come up with the idea, why
do you think it will be successful? Why do you think you are the right person to
develop this idea?
Type here: I had witnessed people around me, my friends, my relatives facing
issues such as health and quality in fruits and vegetables being consumed which is
affecting their lifestyle over larger scale. So it is a issue which must be resolved as
people consider health as their priority also food which is a basic necessity of every
person must be provided in good quality for better living and standards as well. I
think that I am the best person for developing such idea as I have come across
issues of people present in my surroundings which would be kept at priority. The
solution for eliminating use of harmful medicines and pesticide is to do organic
farming and produce fruits and vegetables at larger ground which would help the
business to render services more easily and timely.
Reflection: What do you understand by the term ‘reflection’? What is an ‘action
learning set’ and why might it be more effective than individual reflection?
Type here: It can be explained as a method or technique which would help to
explore issues which are being backed up by an past experience. It can be explained
as an action plan for changing their opinions into reality. It would also provide an
advantage for tacking the misunderstandings, through observations and from past
experiences as well. In this user has to think about several alternatives and assert
the reasonable interpretation. It provides assistance for working with the team
unity with quick responses and main guidelines as well as norms. It would also
provide help to find solutions for the problems which are prevailing. It also helps to
improve the learning skills of people and to keep them in discipline and to operate
or work the activities on a daily basis.
Assumptions: What are the main assumptions behind your business idea? How
could you test those assumptions?
Type here: The main assumption taken behind the business idea chosen is the
capital fund which would be invested in the business plan and the marketing
strategies which are being taken in account.
Page 4

Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
The key activities which are being
provided by Stay healthy to all its
users is to provide online sites for
ordering organic and fresh fruits
as well as vegetables for people
who would prefer quality and
their healthy lifestyle as their
priority.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
Stay healthy provides facility for
users to access goods and services
on their door steps just by a click
and report issues if they faced any
during the ordering and received
of the products.
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
Products can be taken in account
such as developing advertisement
to be given in newspapers, on
social media platforms and
template as well. Stay healthy
helps to reach targeted customers
with the help of social media
platforms and marketing and also
with the hep of promotions with
the help of posters.
Marketing & Sales Communication
How will we raise awareness of our
products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
Raising awareness among people
could be carried out with the help
of advertisements being planned
by the company for attracting and
engaging more and more people
from marketplaces. The business
idea can be marketed through
digital marketing, mouth publicity
and planning advertisements as
well.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here: The product is being
developed for 80 thousand users
which are worried about their
health issues being faced due to
unhealthy lifestyle. The most
important users are people falling
sick on frequent basis and people
already facing issues linking to
their lifestyle being followed in
case of eating habits.
Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
The values which are being served
is to maintain health and efficiency
of the consumers which are linked
with the business and would be
engaged for better working and
functioning of the business.
Channels which are used are
physical and online as well i.e with
the help of opening new store and
developing online site too.
Product & Service Delivery
Channels
How will customers purchase and
receive the product or service?
What about after sales support e.g.
returns? Where will the marketing
communication direct customers
to?
Type here:
The customers would be able to
purchase the products with the
medium of sites and through stores
which would be opened in nearby
locality such that they are easily
accessed also for the users which
demand on a higher basis such sort
of products in the marketplace.
Page 5

Cost Structure
What are the most important costs inherent in our business model? (think about fixed and
variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value driven? Is
there an opportunity for economies of scale?
Type here:
Stay healthy would be incurring expenses on providing online website for ordering and
delivering charges as well. It would also be costing risk and losses for returns if any carried
out through the company. It can even plan to take store on lease for controlling fixed cost to
a limit through methods such as rent being paid by the company. Online sites could be
managed by a marketing manager and a customer support executive could be hired for night
shifty and day shift so that customer would be having 24*7 services available with the
company.
Revenue Related
What value are our customers willing to pay for? What are they paying now? How do they
currently pay and how would they prefer to pay? How much does each possible revenue
stream contribute to overall revenue? How might we price this product or service e.g.
subscription, fixed or variable pricing, pay in advance, PayPal?
Type here:
Page 6

Business Model Canvas Version 1: Reflection (Maximum 400 words for the page)
Pitch: How did you prepare for your pitch? What went well or not so well? What
have you learnt from the experience?
Type here:
First of all, conveying the investors about the plans of the business and its
advantages for the company as well after investing in the product. Showing and
proving the investors that the idea of planning organic fruits and vegetables is
fruitful and more and more customer would get engaged with the business.
Through online sites business is being pitched in every corner of UK. Secondly
building a receptive strong brand image in the mindset of investors for carrying out
promoting the idea or by ways of advertising the brand image which could be
improved. At last, spending more time on the presentation which would be
completed or which is being polished and could be presented towards the
investors. After that, the most important thing is to find a genuine and reputed
investor such that they could be convinced easily and by doing so the company
would be able to save time and money as well.
Assumption Testing: How have you tested the main assumptions behind your idea?
How has your business model canvas been updated and changed and why?
Type here:
As it is being noted that it is a newly planned business idea, it was expected that
there would be tough competition prevailing in the market dealing in same areas
and planning same kind of business thus all plans and strategies would be made
accordingly. But as this business product and model is new there is no competition
being recorded in the business for the organisation. The cost for the products being
produced are average and could be afforded by users easily. There is larger scope
of profits while dealing in such business model and lower competition rate.
Computing the overhead and manufacturing cost and setting up aggressive prices
for the goods would enhance and contribute in the profitability level of the
company.
Comment on your Action Learning Set: What helpful advice, if any, have you
received from other people in your group? What advice or help have you given?
What has worked well and what could you do to make your group more effective?
Type here:
Helpful for the people who concentrate more on healthy eating habits and making
their lives better keeping future perspective in mind. By planning such business
idea company would be able to contribute its share in maintaining health and care
at priority and it would also help them to manage loyalty of the customers. The
business would be able to attract potential and genuine consumers from the
market which would help in spreading the idea through mouth publicity and would
be cost effective as well.

Cost Related Revenue Related
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources will our
partners provide? Which key
activities will our partners
perform?
Type here:
Key partners for arranging
qualitative seeds and crops are
Tesco which is already dealing in
such areas. Advertising and
development of such sites would
be helpful for managing large scale
sale and demand.
The customer would be rendered
services such as writing through
emails, visiting stores, giving
feedbacks if any issue is being
observed and noted which must
be made changes in mean time.
Key Activities
What key activities do our value
propositions require in order to
produce, market and deliver them?
What about channels, customer
relationships, different revenue
streams?
Type here:
Revenue streams could be through
innovative ideas which could be
planned by the business for long
life cycle of the company such as
providing variety of products
which would prove to be beneficial
for the organisation.
Value Propositions
What value do we deliver to the
customer? Which of our
customer’s problems are we
helping to solve? Which customer
needs are we satisfying?
Type here:
The customer for the product are
users which are aged and mature
which demand protein and good
diet. It also covers people who are
having a tough time and not that
good health due to unhealthy food
and products which are being
consumed by them.
Marketing & Sales
Communication
How will we raise awareness of our
products and services with our
target customer segments? What
messages or offers will create
desire and interest? How will those
messages reach our potential
customers? e.g. Facebook ads
Type here:
The consumers which are facing
issues related to health must be
given information about the idea
and location of store so that they
could access it whenever they
require also they must be finding
ways to order fruits and vegetables
through online mediums when
they want. It would also help to
give employment to people who
seek for jobs by giving them jobs
such as customer care support or
delivery persons which would be
needed by the company.
Customer Segments
For whom are we creating value?
Who are our most important
customers?
Type here:
The customers for which the Stay
healthy company would be
producing goods are such which
would be choosing quality over
quantity and a better life above
long life.
Key Resources
What key resources do our Value
Propositions require e.g. physical,
intellectual, human, financial?
What resources do our channels,
revenue streams, customer
relationships require?
Type here:
Resources which are being
required are to manage the
sources which are available in such
a manner that it proves to be best
Product & Service Delivery
Channels
How will our customers purchase
and receive the product or service?
What about after sales support e.g.
returns? Where will the marketing
communication direct customers
to?
Type here:
The users can access online sites
and stores whenever they want
and also check the availability of
fruits and vegetables in the store.
Page 8

for source allocation and managing
the customers on a larger scale as
well. It takes in account hiring of
people which would be dealing in
marketing of goods and services
and also finding ways to attract
more and more clients from the
market as well. It would also
consider proper redressal system if
any harm is being caused.
If any mistake is being committed
they can even provide their useful
feedbacks to the customer care
executive for future concerns.
Cost Structure
What are the most important costs inherent in our business model? (think about fixed and
variable costs). Which resources and key activities are most expensive?
Is the business model more cost driven (helping the customer save money) or value driven? Is
there an opportunity for economies of scale?
Type here:
The main expense is to provide sale related services after the sale is being made. It counts the
expense and cost which is related to installation of payment machines, lights and air
conditioners as well. Person which would be managing work and would help in maintaining
coordination.
Revenue Related
What value are our customers willing to pay for? What are they paying now? How do they
currently pay and how would they prefer to pay? How much does each possible revenue
stream contribute to overall revenue? How might we price this product or service e.g.
subscription, fixed or variable pricing, pay in advance, PayPal?
Type here:
Page 9

Business Model Canvas Version 2: After the Pitch (just provide changes since last version) Maximum 400 words for the page.
Iterative Journey: How has your idea changed since the last version of your
Business Model canvas? How have your assumptions changed? What evidence have
you gathered during the last few weeks to support your initial assumptions about
your business idea or to challenge those assumptions? What do you know about
your target customers now that you didn’t know at the start of the module?
Type here:
This is first time planned and initiated idea. So there is no last version of business
model canvas and in this idea being taken into account there have been many
assumptions which are being changed throughout the idea. Such as I assumed that
there might be many competitor and substitutes available whereas there have
been no competitor which would be giving any stress or struggle before executing
the plan being made. Before execution of the plan there have been larger
estimation cost but for purchase of equipments such as fridge, payment machines
and electronic items there would be huge cost incurred for running the business in
competitive environment.
Competitor Insight: What is the difference between a ‘direct’ and ‘indirect’
competitor? Who are your businesses main direct competitors? Who are the main
indirect competitors, and why? Which other business are ‘analogues’ e.g. offering
service in a similar way but to different customers, or trying to reach the same
target customers with a different product or service? What have you learned from
a competitor(s) or analogue (s) that has informed your business idea? How is your
product or service different or better than your competitors, how will it stand out
from the crowd?
It has been the first company who considers health of users as their priority and
making their country and people healthy and have a long life. It has been the best
company and enjoying monopoly market. Business owner can charge delivery
chargees if the distance is quite far from the store and it is being ordered at odd
timings as well.
Cost & Risks: What are the biggest risks or obstacles in delivering your project and
how might you reduce or overcome them? What type of funding might you need for
your venture and where might you source this?
Type here:
The business has come across risk of high level of cosy and more time is being
invested in manufacturing the product. The raw materials or many other expenses
have been incurred in this good which would be making it more expensive.
Company has also spend higher on building store and technologies such as
development of sites. IT also has to hire special people which would be looking
after the demand and supply and would also be able to solve queries of people for
better and smooth functioning of the business on long run.

List of Web Resources (at least 3)
List the web sites that you have used for your research. Note: you don’t have to
cite them using the Harvard author-date format in the previous pages; you can
just list them here e.g.
http://grasshopper.com/blog/startup-competition-guide/
Academic Sources (at least 3)
These should be listed in full Harvard Format below and in author-date format in
the earlier pages e.g. on page 3 you might say “reflection is a form of looking back
(Smith, 2014)” and below you would cite this fully:
Smith J. (2014) Theories of Reflection, 2nd. Edn., Prentice Hall: London
https://www.toastfried.com/these-are-the-top-organic-food-companies-in-uk-
2021/
https://www.nidirect.gov.uk/articles/healthy-eating-older-adults
https://indianexpress.com/article/lifestyle/food-wine/sustainable-living-why-
consuming-organic-food-important-6069991/
Boossabong, P., 2019. Governing Bangkok's city food system: Engaging multi-
stakeholders for smart, sustainable and inclusive growth. City,
Culture and Society, 16, pp.52-59.
Chetioui, Y., Butt, I., Fathani, A. and Lebdaoui, H., 2022. Organic food and
Instagram health and wellbeing influencers: an emerging country's
perspective with gender as a moderator. British Food Journal,
(ahead-of-print).
Dash, D., 2018. A Review on organic farming as a potential sector of
agripreneurship development among the tribal youth of
India. International Journal of Agriculture, Environment and
Biotechnology, 11(5), pp.761-767.
Fiore, M., Contò, F. and La Sala, P., 2019. Food: a medicine for a population’s
health and a country’s economy. British Food Journal, 121(6),
pp.1186-1189.
González, H., 2020. What socioenvironmental impacts did 35 years of export
agriculture have in Mexico?(1980–2014): A transnational agri food‐
field analysis. Journal of Agrarian Change, 20(1), pp.163-187.
Gummagolmath, K.C. and Lakshmi, S.B., 2022. Federation of farmer producer
organizations (FPOs) for linking farmers to market in India. Indian
Journal of Agricultural Marketing, 36(1spl), pp.64-76.
Ham, M., Pap, A. and Stanic, M., 2018. What drives organic food purchasing?–
evidence from Croatia. British Food Journal.
Kosnik, E., 2018. Production for consumption: Prosumer, citizen consumer,‐
and ethical consumption in a postgrowth context. Economic
Anthropology, 5(1), pp.123-134.
Ma, J., Seenivasan, S. and Yan, B., 2020. Media influences on consumption
trends: Effects of the film Food, Inc. on organic food sales in the
US. International Journal of Research in Marketing, 37(2), pp.320-
335.
Mair, J. and Popely, D., 2018. Greening in the MICE industry. In Green Events
and Green Tourism (pp. 50-60). Routledge.
Page 11

Nematollahi, M., Tajbakhsh, A. and Sedghy, B.M., 2021. The reflection of
competition and coordination on organic agribusiness supply
chains. Transportation Research Part E: Logistics and Transportation
Review, 154, p.102462.
Otieno, D., Wandabi, D. and Dixon, L., 2020. Eco-schools Kenya: Practising
education for green economy and sustainability. In Green Schools
Globally (pp. 245-267). Springer, Cham.
Pego, A., 2022. The Circular Agriculture Products During COVID-19: A
Portuguese Analysis. In Handbook of Research on Digital Innovation
and Networking in Post-COVID-19 Organizations (pp. 417-428). IGI
Global.
Singh, S. and Alok, S., 2021. Drivers of repurchase intention of organic food in
India: Role of perceived consumer social responsibility, price, value,
and quality. Journal of International Food & Agribusiness Marketing,
pp.1-23.
Sultan, P., Wong, H.Y. and Azam, M.S., 2021. How perceived communication
source and food value stimulate purchase intention of organic food:
An examination of the stimulus-organism-response (SOR)
model. Journal of Cleaner Production, 312, p.127807.
Troudi, H. and Bouyoucef, D., 2020. Predicting purchasing behavior of green
food in Algerian context. EuroMed Journal of Business, 15(1), pp.1-
21.
Yuan, J.J., Yi, S., Williams, H.A. and Park, O.H., 2019. US consumers’
perceptions of imperfect “ugly” produce. British Food Journal.
Page 12

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
Business Model Canvas Version 3: Final personal career & action plan (Maximum 400 words for the page)
Continuing personal career development: reflection and action plan
Critically reflect on your experience and challenge faced and the abilities you have
developed: undertake a personal audit of the skills and knowledge you have
developed. This can include business sector specific knowledge and wider
‘transferable’ skills, such as: communication (written and verbal), problem solving and
using initiative, team work, organisational skills including time management and
interpersonal skills, demonstrating autonomy and innovation.
Pick three skills / knowledge areas and provide reflective evidence for each using the
STAR approach briefly describe the situation/scenarios and the task/roles (in that
situation), followed by a reflection on the actions taken and the final results.
 Problem solving: This skill has also played a very important part throughout
the planning session of company. With the help of it, I could manage and
improve my proficiency in solving and finding solution for the issues very
quickly. Whenever they want to order any fresh fruits they could place the
order at any hour of the day.
 Communication (verbal and written): It has helped me to enhance the abilities
and capabilities possessed by me for increasing my base for reaching clients.
There are other countries clients as well which are located here in the base
country but people hired for their assistance possess multiple languages thus
there is no communication barrier being faced.
 Team work: It has been core part of my personal life, it has given me
knowledge as how the business plan must be developed. It has also taught
me how team work is necessary for any business as well as personal life. I
have also assigned the work on individual grounds which would be related to
their respective knowledge which must be done by the people maintaining
the unity and as result would be giving productive results after synchronized
working.
Personal action planning: now you have evaluated your abilities in the previous
section and in consideration of your future career action plan:
1) identify TWO skills/knowledge areas for further development i.e. you
believe you specifically need to develop further to realise your career goals.
2) action plan as to how you planning to develop these two areas in the
near future with specific timeframes/deadlines
 Communication: It is a crucial skill in professional as well as personal life. It
would be aiding me to communicate and render my ideas and opinions
without any obstacles to other party. Good communication skills would help
to solve conflicts and help to sort out all the chaos and finish the trouble as
well. With proper comprehensibility of ideas and well communicated ideas I
would be able to record immediate feedbacks from the receiver as well.
 Problem solving: I will be utilising the skills for my personal development
keeping future terms in mind. It would help me to have a better
understanding of the demand and needs of people. Through such skills
would be able to see things in practical manner with imagination, creative
thinking and logical sequence as well. It would also assist in rational
decisions after examination of various alternatives.
In future if I would plan any other sort of business then I would be assessing the
issues I came across with my respective clients, complaints of customers and then I
would carry out research or see the alternatives as how can I resolve all the
problems which are being faced by others. Through this I would be able to perform
better for the business and myself as well. As a good communicator I would be able
to pitch my ideas reality in front of my consumers.
End of page 9

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
APPENDIX: Summary of Evidence of testing your MAIN assumptions (Maximum 400 words for the page). PLEASE provide detailed
information about your testing.
List your MAIN assumptions (No more than
3)
How did you test the assumption? (E.g. Give
details of who was approached; how many;
how you contacted them. OR any partners
contacted).
Summarise the results of testing. (E,g, % of
people liking your product/service; any
positive and/or negative comments etc.)
 The business plan is made for people
who prefer quality of life i.e. organic
products.
 The goods and services can be afforded
by a large scale users present in
market.
 The business idea is new and would be
enjoying monopoly.
The assumption has been tested by providing
such ideas and some details to nearby people
situated and what are their views about the
business idea and if according to them it would
prove to be a opportunity or risk thus every
person approached is likely to support the idea
thus it would be a good medium for generating
profit in long run.
I realised that people have been demanding such
products on a larger scale in present time
duration and thus there is a need of such goods
and services to be launched. It is also being
noted that there are many people who are
waiting and looking after launching of such
stores which would be contributing in their
lifestyle and help them maintaining their work
balance and health issues as well. It is being
concluded that the business idea is new and also
the people who are being approached during the
preparation of such plan have given positive
feedbacks.

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
GSBL UNDERGRADUATE GENERAL GRADE DESCRIPTORS
General Level 3/4 ( Year 0 / Year 1)
o Acquisition of broad knowledge
o Evaluate information
o Use information to plan,
develop and problem solve
Level 5 ( Year 2)
o Generate ideas through
analysing concepts
o Demonstrate a command of
specialised skills
o Formulate responses to well
defined and abstract
o Analyse and evaluate
information
Level 6 ( Year 3)
o Critically review, consolidate and
extend a body of knowledge using
specialised skills
o Critically evaluate concepts and
evidence from a range of sources
o Transfer and apply skills and
exercise significant judgement in
a range of situations
70-100 (A) Very good
Demonstration of very good
comprehension of the task with evidence
of analysis, synthesis, evaluation and
critical appraisal
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development of
ideas
Ability to communication very clearly and
effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
(quality and quantity). No errors in
Excellent
Advanced scholarship
Goes beyond the material provided
Excellent link to research
Excellent analysis, synthesis, evaluation
and critical appraisal
Excellent evidence of preparation
Comprehensive and critical understanding
of the topic
Excellent ability to communicate clearly
and effectively
Excellent organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in
reference list or citations.
Excellent – Outstanding (for use at far end of
range)
Outstanding understanding, exploration and
insight
Strong evidence of originality and
development of own ideas
Develop a highly complex argument
Outstanding ability to communicate topics
clearly and concisely
Advanced organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in reference
list or citations.
References well utilised and critiqued

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
reference list or citations.
60-69 (B) Very good
Demonstration of very good
comprehension of the task with evidence
of analysis, synthesis, evaluation
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development of
ideas
Ability to communication clearly and
effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
(quality and quantity). Minimal or no errors
in reference list or citations.
Very good
Demonstration of very good
comprehension of the task with evidence of
analysis, synthesis, evaluation
Use of a wide variety of appropriate
sources
Transformation of knowledge
Independent thinking and development of
ideas
Ability to communication clearly and
effectively
Very good evidence of preparation
Very good organisation, structure and
presentation of work – minimal errors
Good references, appropriate sources
(quality and quantity). Minimal or no errors
in reference list or citations.
Very Good
Advanced scholarship
Goes beyond the material provided
Very good link to research
Very good analysis, synthesis, evaluation
and critical appraisal
Very good evidence of preparation
Comprehensive and critical understanding of
the topic
Very good ability to communicate clearly and
effectively
Very good organisation, structure and
presentation of work
Good references, appropriate sources
(quality and quantity). No errors in reference
list or citations.
50-59 (C) Adequate - Satisfactory
Some analysis but limited
Some insight and exploration of ideas
Sound conclusions
No significant inaccuracies or omissions
Some analysis, evaluation or synthesis of
information
Adequate - Satisfactory
Some evidence of thinking independently
to develop own ideas
Evaluation of relevant theories or literature
Reasonable ability to communicate clearly
and effectively
Report information in a structured way
Adequate- Satisfactory
Evidence of thinking independently to
develop own ideas
Evaluation of relevant theories or literature
Ability to communicate clearly and effectively
Report information in a structured way
Use of an appropriate format

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
Lacking clarity at times
Some evidence of preparation
Referencing is sound. Mostly appropriate
sources. Numerous errors or
inconsistencies
Use of an appropriate format
Quite comprehensive knowledge
Satisfactory evidence of preparation
Satisfactory referencing, appropriate
sources.
Numerous but minor errors in references
Reasonably Accurate, quite comprehensive
knowledge
Satisfactory evidence of preparation
Coherent and well presented – minor errors
Satisfactory referencing, appropriate
sources.
Minor errors in references
40-49 (D) All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Insufficient analysis, evaluation or
synthesis
Limited application of theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard of
presentation
Numerous aberrations from the
requirements of the task
Referencing is attempted although may be
inconsistent, many errors, weak sources
All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Weak or no analysis, evaluation or
synthesis
Some application of theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard of
presentation
Aberrations from the requirements of the
task
Referencing is attempted although may be
inconsistent, many errors, weak sources
All learning outcomes met
Competent (practical)
May be incomplete in knowledge (some
errors or omissions)
Weak or no analysis, evaluation or synthesis
Some application of theories/knowledge
An awareness of appropriate
principles/theories/techniques
Irrelevance to the task at times
Disorganised work with weak standard of
presentation
Aberrations from the requirements of the
task
Referencing is attempted although may be
inconsistent, many errors, weak sources
Condoned Pass
30-39 (F1)
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form
Learning outcomes not met
Little relevant knowledge
Lacking structure
Numerous errors in structure and form

Business Model Canvas Version 2: Reflection (Maximum 400 words for the page)
Limited understanding of
concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references and
if so very weak with errors
Limited understanding of concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references and if
so very weak with errors
Limited understanding of concepts/theories
No appropriate analysis, evaluation or
synthesis
Significant inaccuracies/omissions
Not competent
Little or no attempt to use references and if
so very weak with errors
Under 30 (F2) Little engagement with the task
No basic understanding of the subject
matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions –
very little correct
Little or no attempt to use references and
if so very weak with many significant
errors
Little engagement with the task
No basic understanding of the subject
matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions –
very little correct
Little or no attempt to use references and if
so very weak with many significant errors
Little engagement with the task
No basic understanding of the subject matter
Poor communication (written or verbal)
Lacking or no structure
Significant errors in structure and form
Many significant inaccuracies/omissions –
very little correct
Little or no attempt to use references and if
so very weak with many significant errors
(0%) No submission
Nothing of relevance in the work submitted
No submission
Nothing of relevance in the work submitted
No submission
Nothing of relevance in the work submitted