Creative Innovation and Entrepreneurship

Running head: CREATIVE INNOVATION AND ENTREPRENEURSHIP
CREATIVE INNOVATION AND ENTREPRENEURSHIP
Name of the Student
Name of the University
Author Note

1CREATIVE INNOVATION AND ENTREPRENEURSHIP
Executive Summary
The purpose of the research paper is to conduct an in-depth analysis and evaluation of
individual creative thinking skills in Drax UK. It will also support relevant ideas of influential
contemporary contributions which are published in a quality of academic sources. It will also
discuss the ways which affects the individual creativity in organization. It will identify various
thinking and innovative skills of the managers and workers in Drax and will recommend suitable
innovation theories which will help the members of the company to establish a proper
relationship with the members of the organization.
The research paper is to discuss the strategic and operational management challenges
which are faced by the company in the present days. It will also identify the supporting and
sustaining creative innovations of the company. The next part of the paper will discuss on how
the company has effectively promoted the generation of creative and innovative ideas in
accomplishing the company goals. The paper will propose suitable ways showing how can the
company build and sustain a climate supportive of corporate innovation and entrepreneurship.

2CREATIVE INNOVATION AND ENTREPRENEURSHIP
Table of Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Analysis...........................................................................................................................................3
Examination of the characteristics that drive individual creativity.................................................6
Individual Barriers to creativity.......................................................................................................7
CPS concept and its relevance in promoting individual creative thinking skills............................7
Design thinking and its connection with promoting creativity........................................................8
Recommendation.............................................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

3CREATIVE INNOVATION AND ENTREPRENEURSHIP
Introduction
The aim of the paper is to critically analyze and evaluate the individual finding of
creative thinking skills which are present in Drax UK organization. The creative thinking skills
which are found in the company will be supported by relevant and quality academic sources.
Creativity and innovation is important to any organization regardless of the size, structure and
the sectors which are working in the units. According to Armstrong and Reitz (2016) creative
thinking and innovation is required in all types of organization from the small startup companies
to the multinational companies.
Block and barriers are factors which exist in the individuals who are present in the
organization. This assignment will align itself in analyzing the creative thinking skills which are
present in Drax and will develop a plan which will be able to promote creative thinking with a
view to enhance the recent innovations which are taken place in the organization.
Drax Group Private Limited is a British electrical power generating company which is
made up of downstream and upstream enterprises. The downstream enterprises of the company
are based in UK itself which is known to run the biggest fuel powered power station in Europe. It
is also known as the largest decarburization project in the UK which has involved in supplying
the country’s 9 percent of electricity. The Drax Group’s upstream enterprises are namely the
Drax Biomass which is the sustainable source of biomass for the power stations of (Drax,
Armstrong and Reitz 2016).