Creativity and innovation of Alibaba

Running head: CREATIVITY AND INNOVATION OF ALIBABA GROUP
Creativity and innovation of Alibaba group
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CREATIVITY AND INNOVATION OF ALIBABA GROUP
Table of Contents
Introduction..........................................................................................................................2
How innovation and strategy works together......................................................................2
Innovation approach of the company..................................................................................3
Role of ‘Smart business’......................................................................................................4
Role played by Jack Ma.......................................................................................................4
Conclusion...........................................................................................................................5
Reference List......................................................................................................................6

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CREATIVITY AND INNOVATION OF ALIBABA GROUP
Introduction
Innovative strategy in business is one of the major concept which needs to be followed by
organization around the world. Alibaba Group have implemented various innovative strategies in
it which have led the company in becoming one of the leading company in e-commerce. The
various leadership qualities of Jack Ma have taken the company to its potential heights. With the
implementation of various policies like taking care of the company to the inclusion of smart
technologies in the company, Jack have influenced the company in many ways. Owing to these
various strategies the company is currently the leading online firm in the world (Tan, Pan, Lu &
Huang, 2015).
How innovation and strategy works together
With the increasing changes in the customer needs and market condition it is important
for Alibaba Group to bring in innovation in its strategy. For its growth and survival in the
company have implemented open innovation in its management. One of the innovative strategies
which is followed by Alibaba is to collaborate with the Starbucks and install electronic payment
solution in the infrastructure of the coffee shops. This step kept the company ahead of its
competitor Tencent which was also aiming in gaining full partnership with Starbucks in
implementing certain technologies in the company (Peng et al., 2016). One of the major
innovative strategy which was implemented by Alibaba in 2017 was “Alibaba DAMO academy”
which was aimed in investing more in the R&D department in the coming next three years
(Greeven & Wei, 2017). With the extension of the company in different parts of the world it is
important for them to come up with innovation in its followed strategies. The DAMO academy
was aimed for opening a total of 7 labs in China, Singapore, United States, Israel and Russia
(Tan, Pan, Lu & Huang, 2015).

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CREATIVITY AND INNOVATION OF ALIBABA GROUP
The special innovation which is followed by the company is leading the company in
creating an ecosystem which comprises of businesses and the various kinds of consumers. In this
community there was presence of communication with the business and communication. In this
innovative strategy followed by the company it ensured that all the resources are provided to
each and every component of the company who are related with each other. With the aid of this
step the company ensured that the company will be expanding in the world in a proper manner
and the also support towards the evolution of the ecosystem in which it is operating (Greeven &
Wei, 2017). The company have ensured that innovation is implemented in each and every
strategy of the company.
Innovation approach of the company
The powerful computing network of the company allows the company to gather a lot of
data and meet the needs of the customers. The business which is conducted by Alibaba is very
complex and there are various layer in their business. The process which is used by company
allows the company in gathering the various data by the aid of which the customer needs and
shopping habits (Palgrave Macmillan, Cham. Kim, 2018). The various needs of the customers
are gathered by the company by the help of geo-location applications of the company, the
various financial services provided by the company, social media and various other sources.
These various data which are collected by the company are used for personalization and assess
the various needs of the customers.
By the help of making smart investments the company is able to reach its goals of
research and developments. The efficiency of the company is drove by the help of the various
amounts of date which is collected by the company. The artificial intelligence used by the
company also meets the various requirements of the customers (Tse, 2015). All these process

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CREATIVITY AND INNOVATION OF ALIBABA GROUP
made the company better than its competitors as they were ahead in meeting the needs of the
customers and become the leading online farm in the present world.
Role of ‘Smart business’
With the aid of smart business the company have been helped a lot and the customers of
the company have been satisfied over the years. The various smart business which is used by the
company are Automating various decisions through learning by machine, creating the various
products which is informed by clients for the data which is collected in real time (Chu, 2018).
With the aid of the smart business the company have been seen to be determine the right strategy
which will be followed by the company for maximizing the various values of the platforms and
the suppliers of the company. By the implementation of smart business the purpose of the
organization is enhanced and a greater insight is put by the company on all the internal matters
which aided the company in bringing creativity in the workplace (Chu, 2018).
Role played by Jack Ma
Leaders like Jack Ma plays a major role in the shaping of an organization. The main
influence of Jack Ma has been seen in the progress of the transcend business of the company and
contributing towards the environment of the place it is operating in. Jack have implemented the
policy of sharing a small part of the profit for the environment causes (Anwar, 2017). Keeping in
mind the fast changing Chinese community Jack have implemented the various policies by the
aid of which the company is contributing towards the betterment of the environment. Jack is
advocating China in making contribution to the government and reduce the reliability on the
manufacturing of the various products of the country. Jack have also sates in an interview that
most of the things which is taught in the business schools are entirely correct and jack intends to
share these expertise with others (Greeven 2014).

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CREATIVITY AND INNOVATION OF ALIBABA GROUP
Ma can be accounted as an exemplar in the area of perseverance. Jack had the capability
of removing obstacles and make his way through the problems. Most of the reasons for the
successfulness of the company is owed to the leadership quality of Jack. Jack is the right person
for the companies who are having hard time in sustaining in the present context of business. The
biggest asset of Jack Ma have been the presence of charisma and tactical vision. Jack have
brought many finance experts and technology in the functioning of the company. These different
steps which have been taken by Jack have ensured that a seamless contribution can be given to
the organization and make it grow from the very bottom. Jack is very much respected by his
employees and the staffs look up to him for becoming future successful leaders (Palgrave
Macmillan, Cham. Kim, 2018). The international community have a great respect for Jack Ma as
one of the greatest influencers of all time.
Conclusion
To conclude it can be said that Aibaba have already reached the very top owing to the
leadership quality of Jack Ma. The company is currently a leader in the e-commerce firms and
will continue to be the very best in the future. The various steps which are followed by the
company in becoming the very best can be followed by organizations around the world. The
leadership quality of Jack Ma needs to be followed by the future leaders and managers of the
company so that the company will be able to keep up with the various changes in the world
economy.

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CREATIVITY AND INNOVATION OF ALIBABA GROUP
Reference List
Anwar, S. T. (2017). Alibaba: Entrepreneurial growth and global expansion in B2B/B2C
markets. Journal of International Entrepreneurship, 15(4), 366-389.
Chu, M. T. (2018, July). The Context of Service Innovation in Alibaba. In Proceedings of
International Academic Conferences (No. 6508652). International Institute of Social and
Economic Sciences.
Greeven, M. J. (2014). Alibaba group and Jack Ma. Handbook in East Asia Entrepreneurship.
Greeven, M. J., & Wei, W. (2017). Business Ecosystems in China: Alibaba and Competing
Baidu, Tencent, Xiaomi and LeEco. Routledge.
Kim, Y. C. (2018). Alibaba: Jack Ma’s Unique Growth Strategy and the Future of Its Global
Development in the Chinese Digital Business Industry. In The Digitization of Business in China
(pp. 219-247).
Peng, X., Cai, L., Lu, S., Cai, Y., & Gao, Y. (2016). Antecedent and dimension of symbiotic
relationship in the hub-based entrepreneurial ecosystem: case study of Alibaba. Journal of
Industrial Integration and Management, 1(04), 1650011.
Tan, B., Pan, S. L., Lu, X., & Huang, L. (2015). The role of IS capabilities in the development of
multi-sided platforms: the digital ecosystem strategy of Alibaba. com. Journal of the Association
for Information Systems, 16(4), 2.
Tse, E. (2015). China's disruptors: How Alibaba, Xiaomi, Tencent, and other companies are
changing the rules of business. Penguin.