Business Model Canvas: My UNiDAYS

This presentation focuses on the business model canvas of My UNiDAYS, an enterprise connecting brands and services to students worldwide. It discusses the value proposition, key activities, customer segments, customer relationships, cost structure, and more.

BUSINESS MODEL
CANVAS

Introduction
 Business model canvas can be defied as a kind of strategic management tool which is
used by organizations to define and communicate business concept and idea in a proper
and effective manner (Joyce and Paquin, 2016).
 It helps in identifying fundamental elements of business so that business idea can be
structured in a coherent manner.
 This presentation will lay emphasis upon an enterprise named as ‘My UNiDAYS’ that
helps in connecting brands and services to a verified audience of students around the
world.

“Value Proposition” of the enterprise and ways in which
customer needs are fulfilled by enterprise
 It is foundation of any business that helps
in analysing exchange of values between
business and customers (Joyce and
Paquin, 2016).
 It helps in providing discounted deals of
products and services to students all
around the world. It helps in fulfilling
needs and requirements of students to get
products and services in discounted price.

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 They have developed a convenient delivery system.
Today due to Covid-19 pandemic customers prefer
home delivery of their shopping items and on their
preferred time. It is one of the most important need
and requirement of students i.e. to access brads
products and services in discounted price which is
within their overall budget (Keane, Cormican and
Sheahan, 2018).
 In current Covid-19 situation cash payment was one
of the main problems faced by customers due to
which most of them preferred secure online payment.
My UNiDAYS provide secure online payment mode

“Key Activities” and ways in which it could be impacted
by advances in technology and or the COVID-19
pandemic
Key activities of My UNiDAYS are as follows:
 Buying and selling products and services within discounted price to students is their main
activity. Advancement in technology has helped My UNiDAYS in categorizing their products so
that students can easily order their required product or service in discounted price.
 Effective distribution system. As per the orders and need of customers they have focused upon
developing an effective system. Advancement in technology has directly impacted distribution
system of My UNiDAYS. They have developed their own application that has made distribution
of their goods and services much easier for organization.
 Advancement in technology has further helped them top to analyse their customers demand and
needs and ways in which these needs are changing in current Covid-19 pandemic (Keane,
Cormican and Sheahan, 2018).

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 Delivery of customers orders on time is another one of their main activity. Advancement in
technology has made it much easier for My UNiDAYS to deliver their customers order on
time.
 Another main activity of My UNiDAYS is to provide search facility to students so that they
can search for their required brand, discounts provided by them on their products and services
that are useful for students and can be accessed by them (Ojasalo and Ojasalo, 2018). In
current Covid-19 pandemic it has become one of the most important way through which
students can get connected with brands and their products and services globally.
 Pricing is another key activity of My UNiDAYS. Advancement in technology has helped them
to analyse prices in which students prefer to buy a product or a service. So they focus upon
collecting brands together so that they can offer discounted price products and services to
students.
 Verifying students identify though login details and registration is another one of their main
activity so that they can verify that online students can login and access to their required
brands and services.

“Customer Segments” and identify conclusion that can
be drawn from it
 My UNiDAYS focus upon lower pricing
strategy for their targeted customers. They
provide appropriate discount to students who
are still studying in schools, colleges or
universities and need to access brands and
their services in lower price (Ojasalo and
Ojasalo, 2018).
 Most of the main customers of My
UNiDAYS students who are studying who
are searching for products and services of
different brands in lower or discounted price.

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 Conclusion that can be drawn from this customer segmentation is
that My UNiDAYS focuses attracting students who are studying
from world- wide place who need to manage their studies and
expenses within their specified budget.
 As per the statistics of their online shopping application it has
been identified that more than 70 percent of their verified
students are those students bare their studies expenses on their
own and require access to other brands and their products and
services in lower price (Umar, Sasongko and Aguzman, 2018).
 Customer relationship and value proposition are two important
and independent variables of Business canvas models

“Customer Relationships” and ways in which it would
improve “Customer Relationships” and ways in which
enterprise would benefit from it
 It helps in identifying ways in which business interact with
customers (Umar, Sasongko and Aguzman, 2018).
 My UNiDAYS interact with customers though their online
platform and by connecting different kinds of brands together
for customers.
 They focus upon collecting different brands, their products and
services together and provide discount or different kinds of
offer on them in order to maintain positive relationship with
their targeted customers.
 In order to maintain effective customer relationship, they focus
upon increasing brand awareness of different kinds of brands
for customers.

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 In order to improve their relationship with their customers they can
focus upon increasing transparency within their business
operations (Umar, Sasongko and Aguzman, 2018). Instead of
focusing upon selling products and services to customers they can
focus upon enhancing awareness about products and services
provided by different kinds of customers, types of offer students
can get from their website or on their application etc.
 Increasing transparency within business operation will provide
various kinds of benefits to My UNiDAYS. First of all, it will help
in enhancing trust and loyalty of customers within their
organization. It will further help them in attracting more number of
students.

“Cost Structure” and explain which are most expensive
Cost structure helps in explaining monetary cost of operating
a business.
 Advertising is one of the main costs associated with cost
of operating business.
 Taxes is another kind of cost associated with business
operability.
 Other kinds of cost associated with My UNiDAYS are:
cost of connecting brands together, website maintenance,
IT infrastructure, staff members or employees,
international operations, IT capabilities and maintenance
and many more (Umar, Sasongko and Aguzman, 2018).
 Out of all of these expenditure It infrastructure,
capabilities and maintained is the costliest and most
expensive.

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 Variable cost of My UNiDAYS are: advertising cost, promotional cost, taxes and many other
kinds of cost (Keane, Cormican and Sheahan, 2018).
 Fixed cost of My UNiDAYS are: monthly maintenance, staff members salaries, rent, website
maintenance, infrastructure cost etc.

Referecning
 Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to
design more sustainable business models. Journal of cleaner production. 135. pp.1474-
1486.
 Keane, S.F., Cormican, K.T. and Sheahan, J.N., 2018. Comparing how entrepreneurs
and managers represent the elements of the business model canvas. Journal of Business
Venturing Insights. 9. pp.65-74.
 Ojasalo, J. and Ojasalo, K., 2018. Service logic business model canvas. Journal of
research in marketing and entrepreneurship.
 Umar, A., Sasongko, A.H. and Aguzman, G., 2018. Business model canvas as a solution
for competing strategy of small business in Indonesia. International Journal of
Entrepreneurship. 22(1). pp.1-9.