Corporate Communication

CORPORATE COMMUNICATIONS
Corporate Communication
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CORPORATE COMMUNICATIONS
Abstract
Corporate communication are activities that develops, cultivates and maintains corporate
identity and image and a robust corporate communication approach can provide a security to
a firm’s reputation as well as can communicate its relevance to internal and external
stakeholders, which all together can drive sustained long term positive influence. Through
public relation and widespread corporate communication functions, the consumers, staffs and
clients of a firm can share a firms success. Also as these corporate communication surrounds
procedures that facilitate a firms credential so its positioning and acceptability in market is
quite significant and it includes proper planning as well as execution of interdependent
practices and action that helps to generate better communication with internal staffs as well as
with external clients, consumers and other stakeholders. Thus the intention behind corporate
communication is to project a unified message and consistent corporate identity, image or
reflection which altogether can develop a well-articulated reputation, thus creating an
influence over all stakeholder.
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CORPORATE COMMUNICATIONS
Contents
Abstract................................................................................................................................................................ 2
1. Introduction.............................................................................................................................................. 4
2. Identity, image, and reputation......................................................................................................... 4
2.1 Issue 1 : Resource constraint........................................................................................................ 6
2..2 Issue 2 : Lack of culture at work...................................................................................................... 7
3. Conclusion.................................................................................................................................................. 8
4. Recommendation.................................................................................................................................... 8
5.References....................................................................................................................................................... 9
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CORPORATE COMMUNICATIONS
1. Introduction
Corporate communication is significant for all enterprises development and progress as it
helps them to stay afloat within dynamic business environment and changing industry needs
and thus ensures maintaining credible reputation among media, client and public. Corporate
communication administers communication needs and approaches for both internal and/or
external, media relation, crisis communication and for internal interaction within a firm, so it
is vital to manage and maintain relations with potential and current stakeholders including for
managing government affairs. Also managers should master corporate communication so as
to promote transparency, build teamwork, minimise miscommunication, safeguard company
branding and to insure improvement in customer service. Corporate communication can be
mastered by caring about employees and leading them with role model. Also updating
information distribution and establishing consistent process can help to deliver proper
corporate communication. In this report, identity, image and reputation which is a sub
function of corporate communication will be discussed and two relevant issues will be
elaborated, following which recommendation to overcome these concerns will be presented.
2. Identity, image, and reputation
Following on from concept of corporate communication, here, discussion will be surrounded
around identity, image and reputation which is sub function of corporate communication.
Image of a corporate is perception through eyes of constituencies and hence can be distinct.
Example, a cigarette company’s image may be reprehensible for many consumers who prefer
healthy living but on other hand may be delight to cigarette firm’s stakeholders due to profits
on same product. Hence managers in order to communicate corporate image of their firms,
should attempt to differentiate from others by ensuring that staffs become visible
ambassadors of branding (Pérez & Del Bosque 2014, p. 16). Also corporate communication
division need to understand and monitor emerging needs and attitudes so as to make
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