Communication Plan Structure

Running head: CRISIS MANAGEMENT
Crisis Management
Name of the Student
Name of the University
Author Notes:

CRISIS MANAGEMENT1
Table of Contents
Introduction......................................................................................................................................2
Scope of Crisis management...........................................................................................................2
Potential crises affecting Iceland Business......................................................................................3
Communication plan structure.........................................................................................................5
Stakeholder map..............................................................................................................................8
Communication plan........................................................................................................................9
Implementation..............................................................................................................................10
Conclusion.....................................................................................................................................11
REFERENCES..............................................................................................................................12

CRISIS MANAGEMENT2
Introduction
Operations in an industry depends on the viability of operations associated with the
development of the goals of the organisation. It is important for organisation to cater to the needs
associated to the development of the factor that determine the sustainability of an organisation in
the long run (Hahn et al. 2015). While an organisation might be aiming to cater to the needs of
the organisation as usual in order to gain effectiveness in operations, there might be the incident
of crises that might hinder the nature of operations of the company (Boin and Renaud 2013).
Same was the issue that was faced by Iceland Frozen Foods, when issue were raised against the
company for using meat that and meat product s that were not properly labelled (Stanciu et al.
2013). Furthermore, what intensified the issue even further when it was found that there was
Horsemeat that was found to be in use by the company apart from the fact that the issue was
fully covered by the B.B.C. This has resulted in the crisis situation which could lead to possible
hindrances in the performance of the company which could harm the long term goals of the
company. The aim of the paper is to identify the scope of the crisis and the affect that it has on
the businesses in Iceland as a whole. The paper will identify the stakeholders who are likely to
get affected by the issue and development of the communication plan that will help in
determining the success of the company in managing the risk through internal and external
communication.
Scope of Crisis management
A crisis refers to an act that is unpredictable in nature and that results in a consequence
that is unfavourable in nature (Muda, Rafiki and Harahap 2014). There might be different crises
that can occur at any moment. The nature of the crisis that can occur can be different and the

CRISIS MANAGEMENT3
latter depends on the nature of the issues that are responsible for the development of the crisis. A
crisis may be termed as an act that can be deemed to be a threat to a particular organisation, an
activity that might have might be perceived as a surprise or a decision that has been taken on a
short run basis. The crisis can be the outcome of a natural disaster, unfavourable publicity, and
malpractices from the part of an individual or an organisation (Paraskevas et al. 2013).
Furthermore a crisis can be implications of activities that might or might not have close or direct
link with the same. As the crises that an individual or an organisation might be subject to, there is
the need for effective mitigation of the same. Thus, in order to manage the crises and to mitigate
the same, the concept of crisis management has risen. Crisis management is an activity or a
process through which organisations or individuals deal with situations that help in terms of
development of resolutions that help in treating the crisis that has been identified (Langley et al.
2013). Crisis management is an approach that helps in catering to the issues that the organisation
or individual has been subject to as a result of the crisis situation that has transpired
(Albuquerque et al. 2015). The aim of a crisis management plan is to cater to the needs of an
organisation or an individual in term of the issue that they might face in the future. While crisis
management is often confused with risk management, it must be noted that the concepts have
some similarities but are different. There is a need for a crisis management plan in every
organisation as it determines measure that the organisation can take or adopt on the advent of a
situation that is characterised by crises.
Potential crises affecting Iceland Business
As a result of the crisis situation that transpired in the company that is known as Iceland
Frozen Foods Company has been subject to issues that resulted in the loss of potential
opportunism from the part of the company. Iceland foods operate across the Europe