Critical Analysis of Advertising Aspect of Marketing Campaign by an MNC

Critical analysis of
advertising aspect of
marketing campaign by an
MNC.
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Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Marketing campaign refers to offer and promote their using various marketing channels
and agency which includes online advertisement, print media as well as television. It is important
for targeting customers, plan the strategy and budget which helps company to develop overall
performance of organisation (Abbott and et.al., 2018). This is the set of practices which makes
different process and activities in order to stimulate products or services. It is an appropriate way
to reach ultimate customers which assist them to make purchasing decisions for their brand. This
campaign makes important strategy for business to business sales strategy which leads to
increase profit and growth of business. The effective marketing campaign is to plan best strategy
as it attract more sales and improves brand image and reputation of organisation. Tesco is
considered in this report. The products offered by supermarket, hypermarket, superstore and
convenience shop. However, number of employees working in Tesco is 423092 workers perform
their work in different departments and sectors. The chairman of Tesco Inc. is John Allan and
Ken Murphy. The organisation is situated in many industries in London, United Kingdom. This
report covers the analysis of advertising aspect of marketing relations campaign of a particular
goods or service, the communication issues with the media agencies and the strategies which
enterprise adapt in their business. In respect to advertising the management performs to market
as it maximizes awareness and improve communication with a particular market.
MAIN BODY
Marketing campaign signifies to promote the goods and services using various types of
media such as by online, print and television by which enterprise gain higher profits and attract
the users. Marketing campaign is important for every business venture to build awareness of the
products so that the consumers know about the features, price as well as quality. It helps them to
meet audience need and preferences in order to attract new and existing users. Tesco is British
multinational groceries store which is established in year 1919 in Hackney, London, England.
The founder of this organisation is Jack Cohen. Tesco has announced their marketing campaign
for the budget in Christmas. In this advertising management of Tesco as a multinational
company set various playful ads and promotions in order to attract end users to buy from their
brand (Banerjee Venaik. and Brewer, 2019)
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