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EXPATRIATE FAILURE IN DEVELOPING COUNTRIES AND WAYS OF COMBATING IT

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Added on  2020-07-22

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CRITICAL EVALUATION OF EXPATRIATE FAILURE IN DEVELOPING COUNTRIES AND WAYS OF COMBATING IT INTRODUCTION 3 MAIN BODY4 CONCLUSION 12 REFERENCES 14 WAYS OF COMBATING IT INTRODUCTION In the present era, every business organisation requires getting an excellent success in the global market notably withtherisein Multinational Corporations (MNC) (Ko and Yang, 2011) due to increased foreign investments (Bersen, 2012; Armstrong and Li, 2017).

EXPATRIATE FAILURE IN DEVELOPING COUNTRIES AND WAYS OF COMBATING IT

   Added on 2020-07-22

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CRITICAL EVALUATION OFEXPATRIATE FAILURE INDEVELOPING COUNTRIES ANDWAYS OF COMBATING IT
EXPATRIATE FAILURE IN DEVELOPING COUNTRIES AND WAYS OF COMBATING IT_1
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................4CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................14
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INTRODUCTIONIn the present era, every business organisation requires getting an excellent success in theglobal market notably with the rise in Multinational Corporations (MNC) (Ko and Yang, 2011)due to increased foreign investments (Bersen, 2012; Armstrong and Li, 2017). Globalization hasspearheaded the need to deploy special skilled personnel called expatriates to occupy managerialposts across national borders with the hope of maximizing knowledge transference (Juhl andFuglsig, 2009), strategic insights (Boriçi and Çelepija, 2014).While an organisation expands itsbusiness in the international market, it has to set its business operations according to thecountry's culture and business environment (Caganova, Cambal and Weidlichova Luptakova,2015). In the following report, international business management and issues faced by MNCshave been critically discussed with key focus on expatriate failure. In addition, various factorsthat contribute to expatriate failure in developing countries located in South East Asia, LatinAmerica and Africa have also been systematically addressed. Nevertheless, proven and resolutesolutions have been engrained to help alleviate the increased high failure rates as suggested byLee (2007) which vary between 20% and 50% (Chalre Associates, 2015) while considering thebroader definitions by (Christensen and Hazring, 2004; Juhl and Fuglsig, 2009).MAIN BODY As per the view of Caganova, Cambal and Weidlichova Luptakova, (2015) Internationalbusiness refers to the activity under which company operates its business in the two or moreregions, countries and nations beyond their political boundaries. While any company deals in theinternational business then it has to understand its global business environment, issues and factorthat influence business operation at this level. In the international business environment, thereare major six factors which affect the business enterprise and its operation that are political,social and cultural, economic, technological, environmental and legal component. As per the view of Cavusgil and Knight, (2015) culture consists of pattern through whichpeople interact with each other and share their feeling, knowledge and understanding with eachother. As per the view of Caiazza and Audretsch, (2015) Marks and Spencer is one of the mostfamous retail outlets in the UK which deals with various products like clothing, food and homeware etc. It has 82904 employees and also has 959 stores throughout the UK as manyinternational stores in India, turkey, Russia, Greece, Ireland, France, Poland, Spain, Australia,3
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America etc. Cited venture operates its business at global level so as there are various factorswhich affects its business activities and functions. With help of globalisation, corporation candeploy employees on assignments across national borders. This is the best strategy to increasethe performance and productivity of business. In addition to this, profitability and revenue canalso generate with help of globalisation business context. Company can enhance skill, ability,quality of employees by send them across the national border. Marks and Spencer hassuccessfully operated its business activities and functions in the various international marketslike India, America, Australia, Germany etc. As per the view of Cavusgil and Knight, (2015) in the south East Asia, Latin Americaand Africa, Marks and Spencer has expatriate failed continents. In these countries, cited venturehave faced various kinds of issue related to business operation, culture, leadership, workingenvironment etc. In this manner culture is one main issue and factor which affect company'sbusiness operation in the different countries. Due to culture, in the East Asia, America and AfricaMarks and Spencer have failed in performing business operation properly. In these countries,cited venture employees have not able to perform in an appropriate manner and they have alsonot achieved their business target. In the globalisation or international business in the differentcountries, employees of Marks and Spencer have faced major issue related to the cross culture.In the context of organisation, culture is an idea, customs and behaviour of employer andemployees. Company's culture defines that how employees interact with each other, how theyfollow the rules and regulation of company, how they perform in order to attain the businessobjective. While organisation enters in the international level then cross culture is one of themajor issue which faced by employees and employers. Cross culture refers to the businessenvironment where a participant enters from the different countries or regions. They bringingdifferent value, viewpoints and business practices. In order to operate the business and send theemployees in the different countries for expand the business, it is very important for cooperationto understand the cross cultural management. It is the study of cross culture management whichincludes study of influence of societal culture on managers and management practices as well asthe study of the cultural orientation of individual managers and organisation members. As per theview of Clark and et.al, (2016) Company needed to arise the knowledge and understanding aboutthe foreign culture among the employees so as they can able to resolve the issue related to crossculture in the organisation. Marks and Spencer employees have faced the problem related to4
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