Critical Evaluation of Real Life Case Study Executive Summary 2022

Running head: CRITICAL EVALUATION OF REAL-LIFE CASE STUDY
Critical Evaluation of Real-life Case Study
(Google)
Name of the student:
Name of the university:
Author Note

CRITICAL EVALUATION OF REAL-LIFE CASE STUDY
1
Executive summary
The following report and demonstration of knowledge and understanding for the case Google. For
this, they have evaluated the systematic understanding of the critical appreciation of the business
effect of digital technology. This involves the way that it should be controlled in various business
settings with the objective of maximizing the success of the company. Apart from this, the study
makes a compelling demonstration of various types of abilities and skills. For this critical evaluation
of Google made with synthesizing multiple models and theories. This is to control the digital
technology suitably and also make strategic decisions for fostering a positive effect on business.

CRITICAL EVALUATION OF REAL-LIFE CASE STUDY
2
Table of Contents
Introduction:..........................................................................................................................................3
Discussion on SIS opportunities and proposing the design and plan for information system:.............3
Specific data requirements:................................................................................................................4
Features of the system:......................................................................................................................5
Understanding information generated from the system:...................................................................6
Discussion on various possible users of the system:.........................................................................6
Probable managerial concerns arising for Google:................................................................................7
Various managerial issues arising for Google while the implementation phase of the information
system goes on:..................................................................................................................................7
Demonstration of challenges from various perspectives:......................................................................8
Sales and marketing:......................................................................................................................8
Manufacturing and operations:......................................................................................................9
Case of human resources:............................................................................................................10
Financial issues:...........................................................................................................................11
Conclusion:..........................................................................................................................................11
References:..........................................................................................................................................13

CRITICAL EVALUATION OF REAL-LIFE CASE STUDY
3
Introduction:
The digital transformation is seen to be profoundly altering the organization of current
enterprises and the structure of management. The present-day innovative organizations require
widely skilled managers with technical competencies for mastering the latest digital technologies
and skills of management for various positions of decision-making. Again, Google LLC is a leading
multinational technology business from America. It specializes in the products and services that are
Internet-related. This involves the advertising technologies over the Internet, cloud computing,
hardware, software and search engine. The following study evaluates the determination of useful
ideas of Systems Analysis and design for Google. Moreover, managerial challenges are investigated
here for the company.
Discussion on SIS opportunities and proposing the design and plan for
information system:
For the service designs the project managers witness issue with regulatory or legal risks such
as threatening project feasibility. Brand and business risks like lower revenues, operational risks like
rise in cost to perform business and organizational risks that spurs the conflicts among various team
members. There is a scope of knowledge management that must be implemented at Google to gain
success. E-business and e-commerce must be deploying knowledge management. The reason is that
implementing that helps them to achieve the aim. There are different ways through which this can be
deployed at Google. This involves the suitable chain of knowledge flowing and training programs at
the company (Henriques de Gusmao and Pereira Medeiros 2016). Further, the authorities at the top
level must be generating a model for juniors for the following. It must be guiding them to gain the
goal suitably. Through deploying suitable knowledge management, business is able to possess
harmony among the staffs and also that helps the business to develop positively.