Critical Evaluation of the Contribution of Current Marketing Management Theory and Practice

CRITICAL EVALUATION OF THE CONTRIBUTION OF CURRENT
MARKETING MANAGEMENT THEORY AND PRACTICE

Part 2

External environment of the brand

PESTLE analysis
• Political: In the context of UK, the change of government from the labour party to the conservative and
liberal democrat is bound to influence operations of Ferrero Rocher. There are several stringent
restrictions on the entry of skilled workers from rest of Europe and this also hampers the business
decisions of Ferrero Rocher (Kotler, Berger and Bickhoff, 2016).
• Economic: The global economic downturn did not affect the expansion plans of Ferrero Rocher and the
sales aspect remain steady. Due to economic prosperity, Ferrero Rocher is able to sell high number of
quantity which further has a positive impact on business aspects.