logo

Critical Issues in Business Management - Uber

10 Pages2177 Words66 Views
   

Added on  2020-02-03

Critical Issues in Business Management - Uber

   Added on 2020-02-03

ShareRelated Documents
CRITICAL ISSUES INBUSINESSMANAGEMENT
Critical Issues in Business Management - Uber_1
Critical Issues in Business Management - Uber_2
INTRODUCTIONIn the modern era with the rise in level of issues in the market it has become difficult forbusinesses to survive in the market. Further, majority of the companies operating in the markethave started to adopt innovation as one of the main tool through which market performance hasbeen enhanced. Apart from this, it has allowed organization to gain competitive advantage and inturn large number of benefits can be obtained easily (Ramanujam andTacke, 2016). Forconducting the present study organization chosen is Uber where company is Americanworldwide online transportation network headquartered in San Francisco, California.Organization operates its market with the help of online app and this supports in providingconvenience to the target market in every possible manner. Various areas have been covered inthe report which involves nature of innovation, main drives that encouraged Uber to innovate inthe industry etc.ASSESSMENT 1Nature of innovation brought by UberOrganization like Uber carries out all its operations on wider basis and due to this reasonbusiness has employed innovative tools for enhancing its market presence. Further, innovativeactivities have been undertaken so as to deal with challenges being present in the businessenvironment (Meyer, 2012). Technology employed by Uber is most popular in the market whichhas transformed the entire transport industry. The presence of innovative tool made it possiblefor the taxi or cab riding public to avail of Uber drivers with the help of advanced mobileapplication on their smartphones. In order to understand the nature of innovation it is necessaryto identify how Uber works where three main things are mainly required which involvessmartphone, mobile app and internet connectivity. By carrying out market analysis it has beenfound that Uber is required to understand the actual need and requirement of the target market soas to deliver them effective services. The mobile application being introduced by the target market is compatible with both Ios andAndroid anddue to this reason greater number of customers make purchase of services offeredby Uber.The main innovation is in the type of option which is given to customers where theycan easily choose vehicle type as per this need and business provides them private car.Customers are allowed to mark their location where driver can pick and the fare systemdeveloped is based on time along with distance travelled. When any customer sign in then3
Critical Issues in Business Management - Uber_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Ingogo Company: Background, Industry, Customer, Competitor, SWOT Analysis
|11
|1059
|113

Report on Issues in Business Management- Uber
|11
|3088
|46

Innovation in Uber Company : Report
|9
|2663
|110

Uber Uber is a global transportation and entertainment company
|6
|1310
|163

Business Intelligence using Big Data Uber Case Study
|18
|5128
|85

IT Portfolio and RBV Theory | Individual Report
|13
|2993
|26