Innovation in Uber Company : Report
Added on 2020-01-21
9 Pages2663 Words110 Views
CRITICAL ISSUES INBUSINESS MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1ASSESSMENT 1.............................................................................................................................11..............................................................................................................................................12 .............................................................................................................................................23 .............................................................................................................................................34 .............................................................................................................................................4CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONModern business environment is comprised of various elements which affects thesurvival of an organisation. Among this, innovation is also a main element that helps a businessventure for existence in market. Innovation helps business entities in increasing the level ofperformance along with gaining competitive advantage. Hence, nowadays every company hasstarted using this tool as a main business activity to make more profits and gain large part ofmarket share (Alvesson and Willmott, 2012). In present report, Uber is take as a base so that theapproach of innovation in industries can be understood. Uber is an American transportationcompany that use to manage and operate its customers online. This company has brought arevolution in transportation service market as it provides fastest service by taking orders onlineand availing the ride in few minutes to customers. So the report will cover innovation aspect oforganisation and its application for achieving competitive advantage in market is discussed. ASSESSMENT 11 Evaluate and discuss the nature of innovating that are brought through UBERUber has a very wide market where it has to face a tough competition along withmaintenance of profits and customers (Hislop, 2013). Innovation is a tool that helped mentionedcompany to survive ion this competition. Firm came out with an innovative idea of employingmodern technology in transportation services so that customers can make use of techniques in amost comfortable way. The company launched a online app through which consumers can placetheir order for cabs and taxis to move from one place to another. The management of thistechnique is done in very sophisticated way that has made a spark in this industry. This provesthat how internet and mobile can be used in a best way. This innovation has come out as a resultof a correct market study in which need of customers have been placed at top position (Weiss,2014). Through the research, mentioned firm became able to identify the choice and need ofcustomer in transportation market and it used this opportunity by making this service. Customersneed three things to enjoy the facility of said business which are internet, a compatiblesmartphone and the Uber app. The app can be downloaded easily by customer through their appstore in smartphones. From the app an individual can feed his/her preference of pick up and droplocation. This shows the availability of various forms of taxi that are available for the same routelike sedan, SUV, swift etc. It depends on customers that which ride is needed by him/her1
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