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Critical Management Perspectives Assignment

   

Added on  2021-01-02

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Critical ManagementPerspectives

Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Analysis of emergent issue.....................................................................................................1Root of Issue and its success or failure:-................................................................................1Challenges and opportunity faced by organisation in diversity:-...........................................2Critical success factor:............................................................................................................4CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONOrganisational development refers to the techniques that are being used by a company toincreasing its effectiveness as well as performance as per planed. It mainly focuses overchanging the attitude, beliefs, structure, values or organisational culture in order to adapt thechanges that are essential for its success. Microsoft is an American international brand whichbelongs to technological industry (AF Ragab and Arisha, 2013). It manufacture and sellcomputer software, consumer electronics, computer, mobile and related devices. Main emergentissue that is prevailing in market is Workforce Diversification which is very essential forcompanies to concern as diversification support toward improving the internal as well as externalperformance of company. This project consist of a detail analysis about the emergent issuesalong with its cause and success or failure. Apart from this it also contains explanation of severaltheories and model related with concept along with key success factor. At last it contain animplementation of these theories or success factor over the issue faced by Microsoft.MAIN BODYAnalysis of emergent issueThe major issue selected for this project is “Respond to challenges as well asopportunities emerging from diversity”, because it help in determining several factors thatcontribute improving the internal operations as well as performance of company. Diversity refersto the workforce which consists of broad mix of employees who belongs to different culture,gender, racial or ethic background. It is very essential part of organisational success as diversityin workforce help company in forming up a team of people that belongs to different culture,nation or religion that can promote innovation by present difference of their opinion. Root of Issue and its success or failure:-Diversity is an issue for the companies which operates its business at global level or offerits services that are belong to different region or culture, because people belongs to differentcultural background or nationality are different in term of their opinion, preferences andpurchasing behaviour which can only be understand by people belongs to same culturalbackground (Alvesson and Spicer, 2014). So when a company operating its business over globallevel along with a workforce from home country then it sometime get fails to satisfy its customerwith services because of non-diversified workforce. But on the other hand when company1

operates its business with diversified workforce then it become able to offer services as per thecultural norms of target market which support them in gaining foothold in new area. Therefore,diversity is consider as an emerging organisational issue. Challenges and opportunity faced by organisation in diversity:-Diversity is consider as a most prominent topic now a days and usually in concern amongmajority of organisation which are operating its business in several nations and want to expandbusiness. It bring number of challenges and opportunity in front of organisations that areexplained below:Challenges:- Ethnic and cultural differences:- The major challenge faced by organisation indiversified workforce is cultural as well as ethical differences among employees as theybelongs to different background (Banerjee, 2012). The result of which employees fromdifferent culture and nationality find it difficult to understand and accepting the workingstyle of other people. Language barriers:- Employees belongs to different nationality and culture also facelanguage as well as communicational barrier as majority of people hired by companydoesn't have their native tongue or first language 'English'. So, other employees as well asmanagers sometimes find it difficult to convey their message appropriately which mayalso affect the performance of workforce. Conflicts:- The diversified workforce is usually different in term of their language,thoughts and way of doing work which sometime not accepted by other employees and asa result of which it give birth to conflicts among them. This may also create thoughts ofdiscrimination among employees belong to different culture which further create jobdissatisfaction and increase the chance of employee turnover. Opportunities:-Bringing innovation:- Diversified workforce is a key factor that support a company inboosting up innovation in term of process, action or way of performing work whichprovide more reliable result and contribute toward its success (Child, 2012). Employeeswith diversified factor are different in term of their opinion or idea which also leadsconstructive conflict that result in innovation or positive changes in organisation whichleads to success. 2

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