Critical Self-Reflection on Completing Project 1: Marketing Strategy of Johnny Cupcakes

Critical self-reflection

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critical self-reflection of the process to complete project 1........................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
Self-reflection is said to a potential for witness as well as evaluation of own cognitive,
behavioural addition to emotional processes (Proud and Morgan, 2021). Critical self reflection
refers to a process of questioning one individual assumptions and meaning perspectives.
Reflecting along with composing a portion of self-reflective writing is significant element to any
type of learning or study (Kiskola and et. al., 2021). It guides to develop own competence, skill
along with reviewing effectiveness. Present reflection is based on working or process of
completing Project 1 that is ‘Marketing Strategy of Johnny Cupcakes’. It is crucial to critic self
reflection on working because it helps in assessing individual strength and weakness so that it
should be strengthen in future context.
MAIN BODY
Critical self-reflection of the process to complete project 1
Self-reflection allows a person to make sense of experience or materials in context to oneself
and conditions which shape their practices (Chen, Chen and Pai, 2019). It helps me to see
significance of my own learning process in project of ‘Marketing Strategy of Johnny Cupcakes’.
Moreover, self-reflection provides me opportunities to come with great solutions as well as
strategies to make improvement in my own learning (Proud and Morgan, 2021). To reflect my
experiences in working of completion of Project 1, use of Gibbs’ Reflective Cycle Model is
effective. The model is propounded by Graham Gibbs for giving structure to experiences of
learning. It includes six stages that are explained below in context to my work experience in the
project:
Description: In this stage, a person has chance to describe about event of situation in detail.
For completing the Project 1, I have decided to research on things individually (Kontinen and
Nguyahambi, 2020). Firstly, I have collected all types of material or information about the
company that is Johnny Cupcakes. Further, I looked on some theoretical framework that is STP
Analysis to examine organisational products and services addition to ways it communicates
benefits to particular customer segments. Moreover, consideration of marketing theory such as
marketing mix, communication mix, Porter’s Five Force Analysis and hence worth was done by
to emphasis on choices of company to contribute strategic marketing decisions. I had to write
most of project for the purpose of making it a coherent portion of work. I have given myself
1