Critically evaluate current social media and recommend different types of social media for the company

This report critically evaluates the current social media platforms used by the company and recommends different types of social media for the company E Learning Marketplace. It discusses the benefits of platforms like Facebook, YouTube, Twitter, and LinkedIn, and suggests that YouTube would be the most suitable platform for the company. The report also provides an overview of the eLearning Marketplace and its benefits.

Critically evaluate current
social media and recommend
different types of social media
for the company

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically evaluate current social media and recommend different types of Social Media for
the company E Learning Marketplace....................................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
The social media platforms offer adequate easiness to the businesses as in order to make
appropriate usage of website and applications by which flexible communication is taking place
with the marketplace (Berryman, Ferguson. and Negy, 2018). It allows to get direct connect with
the market and customers as by making strong and larger network by which performance of
business also get enhanced. The report is based on Marks and Spencer that is a multinational
retailer of food and groceries. The report below provide current trend about social media along
with e learning of marketplace.
MAIN BODY
Critically evaluate current social media and recommend different types of Social Media for the
company E Learning Marketplace
Social media is a computer based technology that basically facilitates the sharing and
transferring of ideas, relative information and thoughts that used to build strong network and
communities. It is designed on the basis of internet services that provide quick response towards
electronic communication. Marks and Spencer develop different plans and it is called as savvy
approach through which integrated collection of social media platform is induced by which
better investment is induced in support of multi channel by which better performance and
productiveness is promoted as in support of online and mobile commerce. The company is using
a social media in order to engage and involved with customers by which significant increase in
sales and profit is induced within the marketing campaign (Fletcher and Nielsen,, 2018). As must
the customer get happy that much valuable changes are induced through which improvised and
quality services are promoted in systematic manner. There are different platform that is uses by
business and it is as explained below as:
Facebook: It is the biggest social media as around one third of the population and having
six million advertisers by which promotion is performed in active manner. It is easy for the
business to get connect as they get perform marketing in relation to live videos, text, images and
stories. In this priority is always being offered towards content marketing by which meaningful
conversation is processed in clear manner. by positing and creating good type of presentation
which involves more adjustment in further people use to share their suggestions. Those
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suggestion can support to the company Marks and Spencer which held to mobilise better
presentation of reflecting through better way.
You tube: It is a platform from where Marks and Spencer offered shared video as there is
about billion of people those watch videos on daily basis. For this company and its management
design its own channel at where they promoted their brand as while uploading different videos
(Gerbaudo, 2018). In these modern changes is attained as on the basis of number of subscriber,
views, comments, like and share through which reach of business towards customers is increases.
The high influence of You tube bloggers can one of better factor where they can easily to use
eLearning Marketplace product and service to highly promotes their service through better form
of objective which they mainly defines more credibility as long term sustainability.
Twitter: In this platform of social media business has produces new and current news
about entertainment, sports and politics and many others as well. It has strong impact over
market analysis and emphasis through which real time modification and information is collected
in adequate basis. It processed happening outcomes by which unique characteristics get used by
which customer services and productiveness of business get enhanced. More leaders and
celebrity they mainly uses to promote company product and service by positing better blogs and
different attachment which can create more sustainability in long term perspective.
Digital Marketing: This is one the most trending practise in social media which enables
and assort by company marketing team to posting their advertisement of product and service or
branding awareness which is mainly focus on customer attention (Palen and Hughes., 2018). For
example: eLearning Marketplace have their own website in which they allows to exceed the
business operation in effective manner as well as they clear out to their customer doubts as well
as more suggest new product and service for follow and explore.
LinkedIn: This application is tend to be professional social media that refers to access
more business related conversation, promote new business, share professional and career quotes
etc. To Marks and Spencer company they can approach this application to hire new talent as for
increasing effective employees and promote new product and service that provide more
suggestion and positive feedback proficient way. As many retail business start ups and small
venture are join in LinkedIn where they uses to promote their creativity though post
advertisement by providing better content in effective manner.
Overview of eLearning Marketplace
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The eLearning Marketplace is type of online course which is enhance to better
development for leaning and gaining more knowledge along with download type of digital base
learning resources which is tend to provide better majority of product and service that enhance
better roles and responsibility to sharing about details which need to fill up by customer while
purchasing product and service online to access product effective manner. It provide huge benefit
as it easy to accessible in term of using by buying online product and service and payable in
systematic method through debit and credit card system. Customer get to easily accessible by
implementing better payment usage as well as through eLearning Marketplace provide optimum
guidance about how to use in this to access overall service.
Suggestion
In this above analysation of social media propaganda that for seeking that which is on of
the suitable for Marks and Spencer company is You tube where it directly exceed the product
and service promotion (Voorveld and et. al., 2018). As many people are ore interact and engage
them selves within social media platform where they can rectify and scrutinize in effective
manner. You tube is video streaming social and digital media platform where more business can
easily promote, similarly eLearning Marketplace assort their function in different manner to
evaluate through more productive manner. By approaching the You Tube it mainly works on
better presentation as well as more marketing promotion can be enhance through effective
measures that allows to presumes in Marks and Spencer product and services. Customer are in
majority who use to stream and there are high preference of bloggers who can promote in
effective manner through mapping overall all requirements expectation. The Search engine
Optimisation in You tube is higher more than any other social media which an prevail more
business attainment.
CONCLUSION
It has been concluded from above report that social media is an essential platform that is
used by the business in order to enlarge its market reach as with this ability to attract more of
customers is increases. There are different approaches of social media that is used by business
and with this its ability to make realistic changes and modifications is increases over regular
basis. As per the approaching better social medial tools is You Tube platform which can be more
benefited in term of better suitability as well as it mainly for retail business can be more
promoted in well designed and effective manner through which it creates more productive kind
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of measure that allows high profile generates that causes the impact on business through better
measure as well as it enhance better attainment of presentable promotion in customer
perspective.
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REFERENCES
Books and Journals
Berryman, C., Ferguson, C.J. and Negy, C., 2018. Social media use and mental health among
young adults. Psychiatric quarterly, 89(2), pp.307-314.
Fletcher, R. and Nielsen, R.K., 2018. Are people incidentally exposed to news on social media?
A comparative analysis. New media & society, 20(7), pp.2450-2468.
Gerbaudo, P., 2018. Social media and populism: an elective affinity?. Media, Culture &
Society, 40(5), pp.745-753.
Hjorth, L. and Hinton, S., 2019. Understanding social media. SAGE Publications Limited.
Palen, L. and Hughes, A.L., 2018. Social media in disaster communication. In Handbook of
disaster research (pp. 497-518). Springer, Cham.
Voorveld, H.A. and et. al., 2018. Engagement with social media and social media advertising:
The differentiating role of platform type. Journal of advertising, 47(1), pp.38-54.
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