Using Facebook as a Social media Channel for Marketing Student’s

Using Facebook as a Social
media Channel for Marketing
Student’s Name
Affiliate Institution

Introduction
Using social media is
common for;
 Acquisition of new
clientele (Jin & Ryu,
2019)
 Better customer
engagements
 Gaining a higher return
on investment
 Challenge:
- selecting the right
channel

Examples of Available Channels
There are many different social media
platforms an organization can use. These
include;
 You-tube
 Twitter
 Pinterest
 Facebook
 Instagram
 LinkedIn
 Digg