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Strategic Plan of CRM of National Australia Bank

   

Added on  2020-03-16

17 Pages2943 Words270 Views
Running Head: CRM of National Australia BankStrategic Plan of CRM OFNational Australia Bank

CRM of National Australia Bank1Table of Contents1.0 Introduction................................................................................................................................22.0. Company Background..............................................................................................................33.0 SWOT Analysis........................................................................................................................44.0 CRM Project Objectives............................................................................................................64.1 Background Information........................................................................................................64.2 Overreaching Objective.........................................................................................................64.3 Project objectives detailed.....................................................................................................65.0 Selected CRM Suite and analytical capabilities........................................................................7Vendor Selected...........................................................................................................................7CRM Product Suit........................................................................................................................7Advantages of CRM Suit.............................................................................................................86.0 Infrastructure Requirements:.....................................................................................................96.1 Pre and Post Implementation.................................................................................................96.2 Post Implementation..............................................................................................................97.0 Training:..................................................................................................................................107.1 Training overreaching..........................................................................................................107.2 Training Implementation......................................................................................................118.0 Timeline:..................................................................................................................................129.0 Budget:.....................................................................................................................................1310 Conclusion:...............................................................................................................................14References......................................................................................................................................15

CRM of National Australia Bank21.0 IntroductionCustomer Relationship management is the most essential strategy for the organization to survivein overcrowded brand arena, it is the strategy which unites information technology withmarketing (Zamil, 2011). All the organizations have different CRM strategy based on theirdifferent goals including customer attraction, customer satisfaction (Hosseini, 2009). This reportaims to study the problems faced by national bank of Australia and to propose the required CRMsolution to them to enhance the value of their brand.

CRM of National Australia Bank32.0. Company BackgroundNational Australia Bank has the legacy of 150 years, with more than 10 million customers atmore than 800 locations around the world. National bank of Australia works with sole aim tounderstand and support customers, it is the largest liquidity provider in the Australia, withflexible and customized financial products for the multi region customers in order to help themin managing their working capital requirements (NAB, 2017).National Australia bank works on the sole aim to understand and support customers in theirfinancial needs, company has strong CRM management in order to serve the large pool ofcustomers, and the company has got global recognition in customer relationship management.This report is an attempt to study the CRM practice of National Australia Bank, and it aims topropose the CRM plan to help NAB in customer retention practices.

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