This presentation provides an overview of the Sombero Chocolate Bar, including its unique selling points, segmentation, targeting and positioning strategy, marketing mix elements, reasons for supermarkets to stock the product, and MARCOM campaign.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
CRM PresentationT ASK 1
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Introduction The present report contains following segments: Explanation of product selected and its USP. Use of Segmentation, targeting and positioning strategy. Marketing Mix elements used in it. Resons for which supermarkets should stock the product. MARCOM Campaign.
Product Details Chocolate Bar which is supposed to be introduced in market contains coco base with two layers of caramel filling and buterscotch flavoured bran waffer which is topped with walnuts, flakeseeds and almonds. Name : Sombero Price:: 3.49 Pounds
USP of the Product Scruplous delight for the customers seeking great taste. Economical range, making it affordable for people belonging to all income groups. Easy accesibility as it is available to wide range of places. Healthy eatery with use of bran flour for wafer and flakeseeds topings attracting customers who are concious about the ingredients. Attractive packaging
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Segmentation of Customers Geographical: People in European Market. Demographic: People belonging to the age group of 10-35 (Women and Kids). •Psychographic: People seeking taste and delight Customers who are focussed on the ingredients which are used and seeking healthier options.
Targeting We are using differentiating targeting strategy by focusing on particular section of society such as kids, people of age group 10-35, women, european market and health concious people.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Positioning Positioning of market is done in the form of value based marketing. It has distinguished packaging with attractive, colourful and bright wrapper. It is available to large number of places. In affordable price it is providing more value.
M arketing Mix
Product It is the cubical chocolate bar named as Sombero with which have twolayers filling and toppings is full of taste and choco blast. Weight= 5 oz(135 gm) Calories served= 150 Packaged in attractive wrapper which is red in colour with the labelled of all the details about product
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Reason for supermarkets stocking prduct Introduced by popular brand which is having large customer base. No competent product exist in the market. Attractive features. Based on customer's needs and preferences
MARCOM Campaign Made avaliable at large number of place. Promotional offers and discounts are offered such as buy one get one free Promotion is done through social networking sites, TV and Newspaper advertisements. Promoted by a renowned celebrity.
REFERENCES Cravens, D. and Piercy, N. F., 2008.Strategic marketing. McGraw-Hill Irwin. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Ashill, N. J., Frederikson, M. and Davies, J., 2003. Strategic marketing planning: a grounded investigation.European Journal of Marketing. 37(3/4). pp.430-460. Dibb, S., 2001. Marketing planning best practice.The Marketing Review. 2(4). pp.441- 459. Kwan, I. S., Fong, J. and Wong, H. K., 2005. An e-customer behavior model with online analytical mining for internet marketing planning.Decision Support Systems. 41(1). pp.189-204. Phillips, P. A., Davies, F. M. and Moutinho, L., 2001. The interactive effects of strategic marketing planning and performance: A neural network analysis.Journal of Marketing Management. 17(1-2). pp.159-182.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser