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Marketing Mix of Cadbury and Nestle

   

Added on  2020-10-22

9 Pages1846 Words422 Views
MARKETING MIX

ContentsINTRODUCTION...........................................................................................................................1Marketing mix of Cadbury and Nestle to achieve business objective.............................................1CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8

INTRODUCTIONMarketing comprises all the efforts made by a manager to make finished good easilyaccessible for end customer. Present report will articulate comparison between marketing mix ofCadbury and Nestle. Report also includes different tactics uses by manager to achieve objectiveon time. Lastly, marketing plan will be given to understand more about steps taken by marketingmanager. Cadbury is the leading confectionery company 1824, headquartered in England. Nestleis one of the tough competitor of Cadbury, it is founded in 1866. It has its headquarter inSwitzerland. Marketing mix of Cadbury and Nestle to achieve business objectiveMarketing mix helps in making strategic plan for business which includes product, price,place, promotion, people, packaging and positioning. This helps in evaluating various factorswhich influence profitability and operational efficiency of business.1)PRODUCT: Cadbury is a confectionery industry and offers wide range of products likelike chocolate bars, bites and rolls, beverages, desserts, ice cream, biscuits, cookies andspread. Cadbury aims at developing new range of products with better quality by properresearch and development to increase customer base by targeting particular segment ofcustomers(Armstrong and et.al., 2015).Nestle also offers large range of products like chocolates and confectioneries, coffee, dairyproducts, ready to cook and frozen food. Nestle aim is to increase their nutrition unit in terms oforganic growth by establishing Nestle products in global market. Nestle always focus on qualityand nutritional value to maintain strong product portfolio.2)PRICE: Cadbury uses strategic pricing method keeping in mind the customer segment.Cadbury aims to focus on economy pricing method and deliver best quality products ataffordable price. They also offer discount offers on various occasion to attract largenumber of customers from across the globe. Cadbury also sell range of product in abundle at lower price to target large customer base(Pike, S., 2015).Nestle determine its price through price skimming. Price of the products are set high to takeadvantage by targeting desired customers base. Nestle offer competitive pricing on variousproducts like maggi, kitkat to gain higher profit.1

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