Presentation on Sombero Chocolate Bar

CRM
Presentation T
ASK 1

Introduction
The present report contains following segments:
Explanation of product selected and its USP.
Use of Segmentation, targeting and positioning
strategy.
Marketing Mix elements used in it.
Resons for which supermarkets should stock the
product.
MARCOM Campaign.

Product Details
Chocolate Bar which is supposed to be
introduced in market contains coco
base with two layers of caramel filling
and buterscotch flavoured bran waffer
which is topped with walnuts,
flakeseeds and almonds.
Name : Sombero
Price:: 3.49 Pounds

USP of the Product
Scruplous delight for the customers seeking
great taste.
Economical range, making it affordable for
people belonging to all income groups.
Easy accesibility as it is available to wide range
of places.
Healthy eatery with use of bran flour for wafer
and flakeseeds topings attracting customers who
are concious about the ingredients.
Attractive packaging